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Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

Most earned media specialists want that coveted booking for their client and every PR person is pitching. Broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. The post Book It! So how can one break through? The Passover question.

Print 245
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Top 7 Print Media Monitoring Tools in 2025 (+ Pricing)

Prowly

With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and gather valuable data on how your brand is portrayed in the media. Start monitoring print media mentions and get a better overview of how your brand is performing.

Print 104
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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Matt Holt Books recently published the book’s 5th edition. There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8 Needless to say, a lot has changed in public relations since 1967. million in 1974 to 24.3

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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

This is where having a brand book and a communication plan comes in handy as you'll have the foundations ready before each campaign. This can be a lifesaver when you're running an international campaign and simply can't access every newspaper in various countries or states. became an enduring piece of pop culture.

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Behind the Headlines With Jody Fisher

Cision

I led the PR team that worked on the arrival of the Space Shuttle Enterprise to the Intrepid Sea, Air & Space Museum in New York — a huge story, on its own — and the final campaign clip report was spread over several successive PDFs and a single printed report used nearly 10 reams of paper packed into enormous binders.

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Behind the Headlines With Sharon Ward Keeble

Cision

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. I always follow up on my stories even after they have been printed – a little more care goes a long way.

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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

The New York Times printed the article in full. We’d compile clipping books for clients at the end of each month. The Copyright Licensing Agency (CLA) and Newspaper Licensing Agency (NLA) exist to protect the rights of copyright holders. The print edition went monthly in 2013, and bi-monthly in 2016. It works to be fair.

Industry 153