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Public Relations Skills

PR for Anyone

In today’s day and age of the internet and access to just about anyone, it’s easy to develop public relations skills and become your own publicist (or have someone on your team do it). Watch this to learn more: 3) Sign up for Help a Reporter Out/HARO, www.HelpaReporter.com. You don’t need to hire a big fancy PR firm. It’s Google.

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Six Tips on Building Positive Relationships With Journalists [Infographic]

Deirdre Breakenridge

For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. Media relations interests me because of the relationships I have personally had with public relations professionals. Whether it is a newspaper, magazine, television channel, online publication, etc.,

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Traditional Media: From Endangered To Extinct

Maxim Behar

In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink! First, “newspaper” doesn’t exist anymore because the first part, “news,” is gone.

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Newsjacking with David Meerman Scott

PR for Anyone

When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that's your moment to jump in there. His eleven books have sold close to a million copies in 30 languages from Albanian to Vietnamese. Reporters are always looking for somebody to quote.

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Meet the Media: Eric D. Lawrence, Automotive Reporter at the Detroit Free Press

Bianchi Biz Blog

Please provide your job title and media outlet(s), as well as a brief description of your duties: Automotive Reporter, Detroit Free Press. If a story topic interests me, I expect I will report and write a better story. My first journalism job after college was as a copy editor at a small newspaper in a suburb of Washington, D.C.

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What people think vs. What people think about

Onclusive

The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. Big tech has already embraced the agenda-setting message in a big way.

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ICON 2022 Preview: BBC Journalist Katty Kay on the Importance of Confidence for Women and Girls

PRSay

During her 30-year career, award-winning journalist Katty Kay has reported on the biggest stories of the day from around the globe for the BBC. She also used her skills as a reporter to travel to the frontiers of neuroscience as the co-author of four New York Times bestselling books about the importance of confidence for women and girls.