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Public Relations Review

PR for Anyone

Did you invent a new product, write a book, or win an award? The next step is to start pitching the right media relevant, newsworthy stories using a great hook to make sure they read it and want to use your idea in their newspaper, magazine, online publication or on their television, radio show or podcast. New” is the key word.

Publicity 331
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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Matt Holt Books recently published the book’s 5th edition. There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8 Needless to say, a lot has changed in public relations since 1967. million in 1974 to 24.3

Handbook 192
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MediaPulse | A Weekly Media Round-Up

Cision

Talking Points: Bargaining between the Washington-Baltimore Newspaper Guild and Washington Post owner Jeff Bezos is heating up ( Romenesko ); and Peter Schweizer has made deals with The New York Times , The Washington Post , and FOX News to pursue story lines found in his forthcoming anti-Clinton book that drops on May 5 ( NYT ).

Media 120
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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

This is where having a brand book and a communication plan comes in handy as you'll have the foundations ready before each campaign. This can be a lifesaver when you're running an international campaign and simply can't access every newspaper in various countries or states.

Examples 104
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Behind the Headlines With Jody Fisher

Cision

He began as a radio reporter before transitioning to PR in 1999. When you have newspapers that have existed for a century mailing their subscribers cardboard virtual reality goggles to use with their mobile devices, you know how important tapping into a user experience can be. My favorite book is….

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PR 101: How to Pitch The New York Times

Cision

Radio silence is common, and can be a telling response in itself. There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. If there’s one newspaper subscription to have as a useful pitching resource, it’s The New York Times. Know the paper.

Pitching 120
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Book Review: Women’s Work in Public Relations

Wadds Inc.

The book covers a wide range of topics, including international comparisons of maternity provision, academia in Brazil and Spain, leading public relations in a warzone, sustaining a 40-year career as a woman, and working in public relations for the adult entertainment industry. The book also reveals differences.