Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Broadcast – television and radio. to demonstrate the “results” of a PR campaign.

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Sword and the Script

MARCH 29, 2016

A poor showing of Batman on television in 1966, would turn Michael Uslan into a generational hero of a different kind, according to the Marketplace story about a boy who saved Batman. Amid “cheesy graphics” and a sloppy effort to render the comic book exclamations – “Pow!” ” “Zap!” ” and “Wham!

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PR for Anyone

JUNE 29, 2021

She found out on segment day that the host had not hugged her mother in months and when Antrina used the hook “Yes, you can hug your grandparents” it instantly appealed to her and she booked the segment. Is the newspapers and that piled up on the on the porch? Free PR Interview Transcript. Is she able to get her mail?

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Maxim Behar

JULY 5, 2023

His recent book "The Global PR Revolution" is currently one of the best-selling PR books in the world. The most influential independent book ranking organization ranked it among the top 5 PR books in the world. Maxim: Good afternoon, Radio “Focus”. But now, we have the opportunity, everyone can try and cook.

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PR Insiders

APRIL 13, 2021

I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. If you’re also an author, find a firm that works as well with book reviewers and book bloggers. Hire a firm that specializes in the right media for you.

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Sword and the Script

NOVEMBER 29, 2016

Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. Credibility: Why Content Marketing also needs PR . The same is true in print.

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Maxim Behar

SEPTEMBER 13, 2022

Soon the first shots were fired in the very courtyard of the television station, and they started firing in the corridors. Valdas Kviadaras, a reporter from a newspaper that was forbidden and therefore the conversation was published in part, four days later in Republika newspaper. Here is the most important of it.

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Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. This obsession with newspaper, radio and television coverage – earned media – is a rabbit hole we disappeared down in the 1950s.

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Sword and the Script

JANUARY 3, 2023

This can include the number of times an article is shared on social media, or the number of people who see a television segment. He is credited with developing many of the principles and techniques that are still used in PR today, and his book ‘Propaganda’ is considered a classic in the field.

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Maxim Behar

JANUARY 28, 2024

I wrote the book "The Global PR Revolution" in 2019, which was first published in America and then in Bulgaria. At the same time, it carries corresponding risks, just like social media did, like newspapers, books, radios, and televisions did in the past. We are currently writing a book with Christina.

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Maxim Behar

JUNE 12, 2024

You are with the Bulgarian National Television podcast "The Truth About…". When it is written or even from the television screen when they look at the camera, the host should try to see their viewer – the person who is listening and should understand them. Host (Nadya Obretenova): Hello! My name is Nadya Obretenova.

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Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." I wrote a book "The World PR Revolution" which came out first in America and many other countries around the world. The ability to communicate, on television and radio, that's not possible in newspapers is of course.

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Maxim Behar

NOVEMBER 15, 2021

Then there was only one television, and then this debate had reached if I'm not mistaken, 3.5 It has such legends, I have read books about a Bulgarian spy - he reads three newspapers in the morning - German, writes a report, goes on a typewriter, sends it. or 4 million viewers because no one had seen such a miracle.

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Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. 24.11.2020.

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Flatiron Communications

DECEMBER 14, 2015

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. TV will soon feel newspapers’ pain.” The post Will Television Follow Newspapers’ Fate?

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Bianchi Biz Blog

JUNE 21, 2021

Several months after I left my job at my hometown newspaper, The Vindicator , I got some texts from friends who still worked there with some ominous-sounding news. This month, June, marks seven years working full-time for local newspapers. Some of the most fun I’ve had as a reporter has involved traveling to Washington, D.C.

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Maxim Behar

JULY 4, 2024

Just 20 years ago, only newspapers, radio, and TV editors did that. And we all want to inform – whether it's taking a picture of our morning coffee, an interesting book, meeting an interesting person, or sending a message. Back then, there was no method to measure how popular an article or news article was in the newspaper.

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Maxim Behar

NOVEMBER 15, 2023

Our guest has had a remarkable career beginning as a newspaper correspondent. In the past 30 years, I have met many editors-in-chief of publications and newspapers, but I haven’t called any of them asking to do me a favor and publish something. Maxim: 2 cents worth of Work Affairs, which was a big newspaper. I chose 25 recipes.

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Sword and the Script

SEPTEMBER 29, 2015

Also see: Book Review: 7 Takeaways from Jay Baer’s YOUtility. So usually that was traditional publishing, so perhaps a newspaper or a magazine. Content is the only marketing that’s left,” according to Robert Rose , citing Seth Godin. Also see: Wall Street’s Problem with Content Marketing. Marketing difference then and now.

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PRSay

JUNE 5, 2023

I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows. The show itself was born out of a local station, Twin Cities Public Television (TPT), in Minnesota. I ran digital for The Onion and “The Daily Show.”

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Doctor Spin

DECEMBER 4, 2023

Marshall McLuhan: “The Medium is the Message” “The medium is the message” is a phrase coined by the Canadian philosopher Marshall McLuhan in the first chapter of his notable book “ Understanding Media: The Extensions of Man.” Despite being one of the most influential thinkers in media theory, McLuhan’s ideas are often widely misunderstood.

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David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. And for more information on marketing and PR, check out Scott’s book or take a look around on this website. The negative reaction on Twitter was swift. –John.

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PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

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PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

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Maxim Behar

FEBRUARY 20, 2024

Unless a television channel needs TV footage or some personal presence is essential, traditional media do not dispatch reporters to check out the situation on the ground anymore. Whether you are the end reader or reporting major news for tomorrow’s newspaper doesn’t matter. The book is available on Amazon.com and BeharBooks.com.

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Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Transatlantic television became possible. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

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Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Websites and digital television are technically broadcast media at the same time.

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Mark My Words

MARCH 9, 2021

The arrival of rapidly growing global streaming services like Netflix and Spotify has dramatically altered the power structure of the world’s media industry, with national TV, radio and newspapers competing with Spotify’s 345 million monthly users and Netflix 204 million global subscribers. She wrote the rule book of the modern royal.

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PRSay

JULY 31, 2019

Woodward, who is an associate editor at The Washington Post , a Pulitzer Prize-winning journalist and the best-selling author of 19 books, will deliver the opening keynote address at PRSA’s 2019 International Conference in San Diego on Oct. It’s thinking about it and trying to put events in full context — and that all takes time.”.

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Maxim Behar

NOVEMBER 16, 2020

Maxim was a professional, a precise journalist, an incredible traveler, a person for whom we have visited around 150 countries while reading his books. At the time, there were whole pages of such obituaries in the newspapers. By the way, I brought my latest book The Morning After specially for Slavi and you. It’s a pity.

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