Stephen Waddington

DECEMBER 17, 2020

We’ve published the fifth edition of the book this week. The new book has been written by an international communication of 35 authors over the past three years. We made a start at reflecting this by adding new material in the past few months as the book went to print. I fear history continues to repeat itself.

Case Study 201

Case Study Conference Exercises Print 201

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too.

Social Media 120

Social Media Media Pitching Media Training 120

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

Examples 104

Examples How To Product Launch Print 104

PRSay

JULY 1, 2022

Matt Holt Books recently published the book’s 5th edition. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. adults say they get news from social media “often” or “sometimes,” according to Pew. million in 1974 to 24.3

Handbook 192

Handbook Publicity Newspapers Television 192

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. Social media professionals agree. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Rock the Status Quo

NOVEMBER 16, 2014

I’m thrilled to announce my newest book, Above The Noise. While I have one publisher that’s approached me about a book deal, the sassy horse trader in me requires that I spend the next few weeks in the thick of pitching publishers until I solidify the right contract. Stay tuned and I’ll keep you posted!

Print 150

Print Resources Reputation Pitching 150

Maxim Behar

NOVEMBER 22, 2020

The Global PR Revolution by the globally renowned PR expert Maxim Behar made it to BookAuthority's top 10 best PR books of all time worldwide. The book was ranked No. 7 in the prestigious international ranking - 100 Best PR Books of All Time. He also makes predictions about the future of this intuitive, ever-changing industry.

International 90

International Internal Print Leadership 90

Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. Smart brands constantly ask their audiences for input and feedback– via social media engagement (mandatory these days!)

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Wadds Inc.

JANUARY 26, 2023

Newsletters, podcasts and video are all growing as channels alongside app, online and print publications according to a Reuters Institute Report. These books predicted almost everything that we now know about the impact of social media on organisational or corporate communications. This is the future of media relations.

Pitching 124

Pitching Media Print Social Media 124

Ronn Torossian

SEPTEMBER 6, 2019

In today’s fast-paced world of social media, is there still a need for flyers? It all depends on who your demographic is, how you utilize the flyers, and what kind of flyers you use: printed or digital. Preferences Consider the news media. […]. The post Do We Still Need Flyers?

Print 150

Print Social Media Media Agency 150

PR Conversations

JULY 4, 2016

Martin Luther King’s call to be a “transformed nonconformist” (in the book From Strength to Love written in 1963) is history, but it is a call that remains valid in our modern world. To start the week, what follows is a personal post about book collecting. Becoming a book collector.

Advertising 71

Advertising Advertising Resources Print 71

NewsWhip

FEBRUARY 19, 2021

If everyone believes a company is cooking their books, ruining the environment, abusing their staff, burning their suppliers, they’ll soon lose customers, staff, and, in regulated industries, their literal license to operate. These folks are fully tuned into the emerging interplay between media and social media.

Reputation 88

Reputation Social Media Reddit Media 88

Sword and the Script

MAY 21, 2016

In his latest book, Content, Inc., In his latest book, Content, Inc., This blog has transformed into a PR agency based in greater Atlanta with PR, content marketing and social media services engineered for the B2B market. In 2015, there are literally hundreds of channels where consumers access content.”. Did you know?

Social Media 72

Social Media Marketing Media Content Marketing 72

Stuart Bruce

SEPTEMBER 30, 2014

Jon Sellors, RSA Group, UK head of media relations. Oliver Smith, technology, media and telecoms reporter, City AM. Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life. That includes face-to-face, print, radio, TV and today online including Twitter.

Social Media 150

Social Media Twitter Radio Sports 150

5W PR

FEBRUARY 17, 2020

Owned media is any content or messaging platform the brand owns or exclusively controls. This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels. Because of the dynamics at play, shared media can overlap with owned and earned media.

Media 103

Media Print Advertising Advertising 103

Deirdre Breakenridge

FEBRUARY 2, 2015

Some might chalk up their success to their early adoption of blogging and social media. The idea was sparked from a conversation I had with Gini Dietrich as we were developing the launch strategy for my new book, Sticky Branding. The advent of the Internet and social media created the conditions for countless people to be heard.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day.

Social Media 120

Social Media Facebook Twitter Print 120

Stephen Waddington

MAY 9, 2020

The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Most outdoor, experiential, events, meetings and print simply don’t work. It’s a theme at the heart of Douglas Rushkoff’s new book Team Human. It’s led to a saturation and brands struggling to cut through.

Brand 157

Brand Branding Travel Crisis 157

Cision

MARCH 24, 2017

I led the PR team that worked on the arrival of the Space Shuttle Enterprise to the Intrepid Sea, Air & Space Museum in New York — a huge story, on its own — and the final campaign clip report was spread over several successive PDFs and a single printed report used nearly 10 reams of paper packed into enormous binders.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) book, The Legal Side of Blogging: How Not To Get Sued, Fired, Arrested or Killed. For works in the public domain, I highly recommend printing or saving a screen capture of those rights. Right where it counts!

Blogging 194

Blogging Agency Social Media Content Marketing 194

Public Relations Sydney

AUGUST 4, 2014

This ensures that not only the client has a hard-copy of the publicity generated for them by the public relations agency; it also acts as a way of monitoring the client’s media coverage through a variety of media outlets. Social media evaluation. It is important to remember that social media is not about the numbers.

Strategy 93

Strategy Publicity Comparison Social Media 93

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Maximize media placements with a few simple steps. Socialize all coverage. . The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. We like to thank the journalist in a personal note as well as on social media.

Interviews 136

Interviews Pitching Infographics Print 136

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Reddit data.

Reddit 183

Reddit Software B2B Technology 183

MaccaPR

MAY 3, 2019

The podcast is eminently shareable on social media channels. Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do.

Company 113

Company Interviews Print Pitching 113

Karen Freberg

AUGUST 12, 2018

Official launching of my book. After a two-year journey that began at AEJMC 2016 in Minneapolis, my new solo social media textbook officially was available. This was the first time I was able to see my book in print, and I felt like it was my academic baby! Not only was I launching my new book (YAY!),

Meeting 50

Meeting Conference Social Media Community 50

PRSay

OCTOBER 29, 2020

In the year 1791, when the First Amendment was adopted, only those who owned expensive printing presses could widely disseminate their views. Social media platforms make some of these decisions for us. Social media algorithms feed on engagement, whether negative or positive, and can propagate falsehoods as a result.

Government 103

Government Conference Print YouTube 103

Waxing UnLyrical

SEPTEMBER 26, 2012

While some assume the name connotates free media, in reality it often means the organization deploys agencies, PR and social media staff to garner earned media. Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks.

Media 104

Media Nonprofit Print SEO 104

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.

Television 60

Television Radio Analytics Government 60

Rock the Status Quo

DECEMBER 2, 2014

Like many people who are extremely active on social media, people bombard me with requests. They want to use me as a media platform. I write for three specific reasons – to gain an audience to learn with, to do my part improving the PR industry through education, and to build an audience for my book.

Pitching 157

Pitching Twitter Print Software 157

Waxing UnLyrical

FEBRUARY 22, 2011

c) Treating social media as a broadcast channel. It’s far more Social than Media – Hi Mom! There were some requests for clarifications, so Jim continued, “Mentions are just that – social media comments. ‘Ink’ is printed in edited media – well considered.&#.

Analytics 88

Analytics Publicity Print Measurement 88

Cision

SEPTEMBER 29, 2016

Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media. We usually trumpet these preferences in one forum or another—our websites, our bios, our social media, even just through the clips in our portfolios. (In

Pitching 0

Pitching Journalism Writing Print 0

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Last month our book group read The Submission, a novel by Amy Waldman. In fact, I enjoyed the book so much I read it cover to cover one rainy Sunday afternoon. During our discussion, our book group found many tangents and avenues to explore. 2012 Update.

Communications 105

Communications Community Crisis Film 105

Critical Mention

AUGUST 5, 2018

She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

PR Insiders

APRIL 13, 2021

I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. If you’re also an author, find a firm that works as well with book reviewers and book bloggers. Hire a firm that specializes in the right media for you.

Radio 78

Radio How To Public Affairs Print 78