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Public Relations Review

PR for Anyone

Did you invent a new product, write a book, or win an award? Also, think about on television when they say, “Coming up next…” That is a hook. The television stations need people to stay and watch the commercials. Ask Google, “Who writes about [your topic] at [name of publication]?” Make your business newsworthy.

Publicity 331
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Social Media and PR – Go Together Like Peanut Butter & Jelly

Cision

Did you invent a revolutionary product, write a book, or win an award? Ask Google, “who writes about [your topic] at [name of publication].” Also, think about on television when they say, “Coming up next…” That is a hook. Make your business newsworthy. New” is the key word here.

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Pearson Podcasting: How ‘This Is Us’ Can Help Us Become Better Podcasters

Deirdre Breakenridge

And the same way Kevin studies his lines for television and film on the show, your hosts must know their material ! Mention any reference materials such as books or albums while discussing the topic? Kevin, the oldest of The Big Three and the actor of the family, brings the star power. Have special guests joined you for the show?

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. 19 percent were piloting a program. 32 percent planned to implement one. Not anymore.

Marketing 239
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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. It takes time for writing and filming — and a strong, informed point of view.

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Pitch the Media Today

PR for Anyone

Now is the best time to pitch the media, especially television. If you’ve been following me, you know how to write a good pitch that is more likely to get the YES. And… if you are a regular media pitcher, this could be the perfect time for you to get booked! And this is really television. So now is your time.

Pitching 130
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What to Pitch the Media in Spring

PR for Anyone

And as always, whether your pitch is accepted or not, this provides you with content so if it doesn’t work out this time, it’s still good to write a blog or shoot a video about. This is one of my favorite times to pitch television. Do you have a book that you could bring. PR FOR ANYONE. Anyone can get publicity!

Pitching 130