Brand Related Topics 
Ronn Torossian
JANUARY 10, 2022
Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. The post Brand Narrative appeared first on. Why do consumers buy what they choose to buy? What drives those decisions?
Ronn Torossian
AUGUST 22, 2024
Branding is more than just ensuring that a company has a logo or a catchy slogan. Crafting a unique brand identity A distinctive brand identity created with a branding agency, forms the foundation […] The post How Branding Differentiates You From Competitors appeared first on.
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Ronn Torossian
SEPTEMBER 4, 2024
In an era marked by information overload and consumer skepticism, authenticity has emerged as a cornerstone of successful branding. Consumers are increasingly discerning and capable of distinguishing genuine brands from those that merely mimic authenticity.
Sword and the Script
NOVEMBER 19, 2024
Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets Marketers who succeed at integrating brand marketing with demand marketing tend to produce better results.
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want. So which emerging sustainability & ESG topics garner more audience attention?
Ronn Torossian
NOVEMBER 8, 2022
Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs. The post Measuring Brand Perception for Companies appeared first on.
Agility PR Solutions
NOVEMBER 13, 2024
Trust has become a core currency in brand marketing. With consumers having instant access to vast information and reviews, a brand’s transparency and authenticity directly impact its ability to thrive. Transparent PR strategies, in particular, foster brand loyalty by building and maintaining consumer trust.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not!
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Our expert team at 3BL Media has compiled a list of the top 10 common red flags we’ve seen in brands’ ESG communication and guidance on how to keep your sustainability message strong and relevant. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.
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Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. And it all relies on a simple fact: ESG issues matter to consumers.
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With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least.
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In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines?
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Read on to explore this season’s sustainability trends and discover: What route businesses will take after COP28 How well are brands doing in other ESG sectors How companies will communicate their progress in the new year
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No one expects a PR crisis or brand image issues. In an instant, your brand could be going viral on social media for all the wrong reasons, or picked up by a news outlet that received an anonymous tip. All brands are vulnerable to bad press, which is why Cision compiled must-know strategies into our PR crisis management guide.
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In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
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