Contently - Strategy

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. But what does LinkedIn think of the brands using its platform? What brands are leveraging LinkedIn’s audience-specific insights?

LinkedIn 111

LinkedIn Examples Branding Brand 111

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Branding Brand Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Branding Brand Media 195

Stern + Associates

JULY 8, 2024

If you’re a successful company founder, chances are you have deep industry insights. Establishing a strong, recognizable brand goes beyond expertise; it’s essential for connecting with clients, staff, and the public. People are easier to remember and relate to than company names. But this is only half the battle.

Company 62

Company Branding Brand Conference 62

Stern + Associates

JULY 8, 2024

If you’re a successful company founder, chances are you have deep industry insights. Establishing a strong, recognizable brand goes beyond expertise; it’s essential for connecting with clients, staff, and the public. People are easier to remember and relate to than company names. But this is only half the battle.

Company 62

Company Branding Brand Conference 62

ImPRessions - Crenshaw Communications

MAY 24, 2022

Earned media builds brand credibility. She has access to huge amounts of information — customer reviews, trade articles, analyst reports and research, and firsthand experiences from professional peers. That’s where B2B brands have an opportunity to educate their market. For B2B brands, expertise counts.

B2B 170

B2B Branding Brand Education 170

Agility PR Solutions

JUNE 25, 2024

With so many companies vying for attention, how do you ensure your brand is the one that customers remember and trust? It’s a constant challenge to keep your audience engaged, informed, and satisfied, especially when disruptions and delays are inevitable.

Technology 101

Technology Branding Brand Industry 101

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. The more detail you can share about the actions your company’s taking, the improvements you’re making, and the results so far – the better. If you do it right.

Reputation 195

Reputation Automotive Branding Brand 195

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

B2B 276

B2B Social Media Branding Brand 276

NewsWhip

MARCH 13, 2024

As you might expect, this approach emphasizes a state of “ watchful waiting ” and suggests using data and insight to inform all proactive responses and activities. Misinformation isn’t always black and white – it could involve outdated information or mischaracterization of a factual situation, so keep that in mind during this process.

Branding 147

Branding Brand Crisis Exercises 147

NewsWhip

AUGUST 4, 2022

And as the digital world changes, so does brand strategy. Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors. These short-form videos can help propel brands forward and garner huge engagement with their accounts. .

Instagram 146

Instagram Branding Brand Hotels 146

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Early into the social distancing phase several brands quickly acknowledged the situation through visuals.

Branding 284

Branding Brand Small Business Retail 284

Onclusive

JANUARY 27, 2020

Naturally that number varies based on company size and the content being shared, along with what other important news is being shared that day. . As an example, a company like Apple sharing news of launching a new iPhone is likely to experience earned media articles into the thousands.

Data 273

Data Report Study Analysis 273

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

The best are succinct, informed, and tailored to deliver the freshest content. They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. It’s a great resource for angles to send to clients, newsjacking opportunities, or just a way to be more informed.

Company 203

Company Trends Case Study Crisis Management 203

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. Most online reputation management companies focus solely on helping their clients fix their online reputations. Google you.

Branding 234

Branding Brand Reputation Crisis 234

The Hoyt Organization

MARCH 8, 2024

In this digital age, consumers are in complete control of the information they consume. How can you make sure your brand stands out in a sea of competition? Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. Let’s consider Nike as an example.

Storytelling 91

Storytelling Branding Brand Consumer 91

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Branding 78

Branding Brand Storytelling Software 78

PRSay

AUGUST 30, 2023

The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions. While an informal cross-promotion made sense for “Barbie” and “Oppenheimer,” it’s important to consider when and where a similar strategy might work between other competitors.

Branding 133

Branding Brand Film Insurance 133

5W PR

MAY 10, 2023

Customer loyalty is essential for baby brands in a competitive market. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands.

Branding 88

Branding Brand Customer Service Guidelines 88

5W PR

MAY 25, 2023

The increase in social media and digital communication channels has made it easier for false information and fake news to spread quickly. When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line.

Branding 88

Branding Brand Crisis Communications Reputation 88

5W PR

OCTOBER 18, 2023

Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Product claims and efficacy Health and wellness brands often make claims about the efficacy of their products. However, miscommunications can occur in a few common areas.

Branding 78

Branding Brand Crisis Communications Healthcare 78

5W PR

APRIL 23, 2023

Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. But, smaller brands can establish themselves as trustworthy by using several strategies. Providing detailed information on their website and using third-party testing can help.

Consumer 88

Consumer Branding Brand Education 88

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. Their focus should be on guiding the company on what to announce and how, rather than waiting to be fed information.

B2B 156

B2B Company Storytelling Retail 156

NewsWhip

OCTOBER 13, 2022

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Tools like NewsWhip’s real-time and predictive alerts can keep you informed when a story about your brand breaks.

Branding 148

Branding Brand Sports Crisis 148

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind. She is now an advisor on branding and purpose, having become disillusioned with a career built on selling.

Branding 98

Branding Brand Ethics Internal 98

Onclusive

JULY 6, 2017

In other words, we can hide behind the brands we represent and even our own personal brands at times with formal messaging, over-edited tweets, and, on the customer end, imaginary buyer personas like “mid-level Melissa” that take real humans out of the mix and replace them with dictionary definitions. Why or why not?

Branding 364

Branding Brand Pitching Industry 364

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Branding 134

Branding Brand Instagram Video 134

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Marketers stand to gain much by communicating brand transparency. Where and How to Be Transparent.

Branding 208

Branding Brand Consumer Transportation 208

NewsWhip

JUNE 9, 2023

In today’s constantly evolving digital landscape, reputation management is more important than ever for companies attempting to gain a competitive edge. These sophisticated platforms enable companies to gain a comprehensive understanding of the public opinion of their brand, industry, or product.

Analysis 60

Analysis Tools Branding Brand 60

The Proactive Report

SEPTEMBER 3, 2024

Search Box Optimization is a relatively new technique that inserts your brand or business name with a highly targeted keyword. With Search Box Optimization (SBO), your business or brand is the first thing a person sees before they even click the search button or hit enter. No other business or company can come in and knock you out!

SEO 246

SEO Engineering Google YouTube 246

Cision

NOVEMBER 8, 2016

While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. Chances are, these rare gems are already gushing about your brand somewhere online. All you have to do is find them.

Branding 292

Branding Brand How To Social Media 292

Mindful Marketing

NOVEMBER 18, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing AI’s meteoric rise has encouraged companies to quickly embrace the transformative technology while countries have raced to erect guardrails on the all-powerful algorithms.

Branding 99

Branding Brand Ethics Tools 99

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh.  1.    Conduct Extensive Brand Research. First, consider: who do you want to be as a brand? Who you’re trying to reach.

Corporate 270

Corporate Branding Brand Guidelines 270

5W PR

JUNE 9, 2023

Social media followers can become influential brand ambassadors who promote your business passionately. Brand ambassadors voluntarily promote a brand to their networks and boost its reach and credibility, transforming followers into advocates can significantly benefit a brand. What do Brand Ambassadors Do?

Branding 88

Branding Brand How To Guidelines 88

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research. This helps brands understand what matters to consumers and how they decide what to buy.

Consumer 88

Consumer Branding Brand Ethics 88

5W PR

JUNE 19, 2024

Cybersecurity has become an incredibly valuable field, and so is the reputation of companies that safeguard the data of both big and small companies. Cyber tech companies operate in a field fraught with potential threats and vulnerabilities.

Reputation 78

Reputation Company Case Study Leadership 78