Ronn Torossian

NOVEMBER 8, 2022

Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs. The post Measuring Brand Perception for Companies appeared first on.

Measurement 370

Measurement Company Brand Branding 370

Ronn Torossian

DECEMBER 9, 2024

In todays hyper-connected world, where consumers are inundated with endless advertisements, brands face an enormous challenge: how to stand out. With information overload becoming the norm, the key to successful consumer marketing is no longer simply broadcasting a message to the masses.

Consumer 195

Consumer Marketing Advertising Advertising 195

Ronn Torossian

MAY 20, 2020

An increasing number of consumers have now adopted and […]. The post When is a Brand Connecting or Pestering? There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” appeared first on.

Brand 370

Brand Branding Consumer Marketing 370

Ronn Torossian

NOVEMBER 25, 2022

A lot of business owners decide to manage the reputation and image of their brands by themselves. However, when they do that, they often tend to end up leaving the company vulnerable to the Internet, and what consumers are saying about the brand online. However, if a company decides to take more charge of its […].

Reputation 370

Reputation Brand Branding Consumer 370

Agility PR Solutions

MARCH 24, 2025

Youve seen it happen a thousand times on social media: someone with a huge following holds up a product or talks about a brand, and suddenly, that brand seems to explode overnight. Is it just luck? Or is there a hidden pattern that regular folks can tap into?

Consumer 100

Consumer Brand Branding How To 100

Agility PR Solutions

FEBRUARY 20, 2025

trillion dollars as of 2023, showcasing changes in how consumers make purchases. From organic cat food to AI-powered gym equipment, pet care, fitness, and home maintenance brands leverage wellness trends to gain trust, loyalty, and media attention. The global wellness industry, shaped by the pandemic, was valued at 5.6

Trends 100

Trends Consumer Brand Branding 100

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Brand 370

Brand Branding SEO Engineering 370

Agility PR Solutions

MARCH 26, 2025

The field of public relations (PR) has always been dynamic, but recent shifts in technology, consumer behavior, and media consumption patterns are transforming the way brands engage with their audiences.

Consumer 105

Consumer Trends Publicity Reputation 105

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Article relevance toward the brand, including the presence of the brand name in the headline. ? What is PR Attribution ?

Consumer 370

Consumer Publicity Media Analysis 370

Prowly

JANUARY 29, 2025

Navigating without a clear grasp of consumer perceptions can lead to missed opportunities. But here comes brand tracking. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. What is brand health?

Measurement 104

Measurement Brand Branding Analytics 104

Contently - Strategy

SEPTEMBER 30, 2024

These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape. The consequences of these legal battles are tangible, affecting how brands operate and manage their public image.

Social Media 105

Social Media Privacy Brand Branding 105

Ronn Torossian

MARCH 3, 2025

Learn effective email marketing strategies for consumer brands, from personalization and automation to mobile optimization and customer loyalty tactics The post Email That Works for Consumer Brands: A Comprehensive Guide to Effective Strategies appeared first on.

Consumer 195

Consumer Strategy Brand Branding 195

Agility PR Solutions

FEBRUARY 18, 2025

A report from Nielsen revealed that 92% of consumers trust word of mouth and reviews more than advertising from a brand? So, how do you build trust with your […] The post 5 reasons why earned media is an important investment for your brand first appeared on Agility PR Solutions.

Brand 141

Brand Branding Media Advertising 141

PRSay

JANUARY 3, 2025

. #1 Help clients embrace brand authenticity and transparency People are tired of brands positing that they are perfect. In contrast, consumers love it when brands feel real and authentic. For many people, a companys authenticity is the deciding factor when deciding which brands to buy from and which to ignore.

Trends 95

Trends Brand Branding Publicity 95

Agility PR Solutions

MARCH 3, 2025

Social media has a significant impact on how consumers engage with brands in the modern digital environment. Its an important source of information for organizations since customers frequently share their experiences, thoughts, and feedback online.

Brand 116

Brand Branding Social Media Consumer 116

Agility PR Solutions

FEBRUARY 11, 2025

At least 81% of consumers need to trust a brand to consider buying from it. That means one thing: what your audience thinks of your brand can either make or break your brand reputation.

Brand 110

Brand Branding Reputation Consumer 110

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

Brand 323

Brand Branding eBook Advertising 323

Agility PR Solutions

NOVEMBER 14, 2024

In an era defined by rapid technological advancements and shifting consumer behaviors, the field of public relations has undergone a remarkable transformation. This op-ed explores the current trends in […] The post The evolution of consumer PR trends in the digital age appeared first on Agility PR Solutions.

Consumer 105

Consumer Trends Analytics Technology 105

5W PR

MARCH 15, 2025

A strong brand identity forms the foundation of any successful business in today’s digital world. Research from McKinsey shows that brands with consistent presentation across platforms see an average revenue increase of 33%. Document these traits in brand guidelines that all content creators can reference.

Brand 78

Brand Branding Guidelines Storytelling 78

Contently - Strategy

OCTOBER 29, 2024

Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. What tools can brands use to source user-generated content effectively? The result?

B2B 96

B2B Brand Branding Case Study 96

Agility PR Solutions

MARCH 20, 2025

Brand differentiation is one of the key methods for achieving sustainable business growth. After all, today’s consumers have almost limitless options of products and services from which they can choose.

Strategy 94

Strategy Brand Branding Consumer 94

5W PR

JANUARY 10, 2025

Driven by a growing global consciousness about environmental and social issues, sustainability is emerging as a key driver of innovation and brand differentiation. As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices.

Brand 78

Brand Branding Agriculture Chemicals 78

Ronn Torossian

MAY 8, 2024

In today’s modern, digital landscape, the reputation of a brand isn’t just about slick brochures or well-scripted press releases. The online world has opened up the floor, giving consumers the power to share their experiences, be they good or bad, with the world at a moment’s notice.

Reputation 195

Reputation Brand Branding Consumer 195

5W PR

DECEMBER 4, 2024

It demands a deep understanding of the consumer and a strategic approach to marketing, which generally means working with a beauty marketing agency. Lifestyle marketing has emerged as a powerful tool for beauty brands to connect with their target audience on an emotional level, fostering brand loyalty and driving sales.

Brand 78

Brand Branding Marketing Storytelling 78

5W PR

JANUARY 6, 2025

These forward-thinking brands are not only crafting exceptional spirits but also redefining the industry’s relationship with the environment and society by working with an alcohol marketing agency that employs the best strategies. These reports provide transparency and accountability, allowing consumers to make informed choices.

Transportation 78

Transportation Brand Branding Chemicals 78

Agility PR Solutions

MARCH 17, 2025

Affiliate marketing is a valuable tool for businesses of all sizes, offering a performance-based model where brands pay affiliates for the traffic or sales they generate.

Brand 100

Brand Branding Marketing Consumer 100

5W PR

DECEMBER 24, 2024

As consumers become increasingly aware of the environmental impact of their choices, they are gravitating toward brands that prioritize eco-friendly practices. A growing number of consumers are actively seeking out products that align with their values. Consumers are increasingly demanding transparency in supply chains.

Brand 78

Brand Branding Marketing Energy 78

Ronn Torossian

SEPTEMBER 4, 2024

In an era marked by information overload and consumer skepticism, authenticity has emerged as a cornerstone of successful branding. Consumers are increasingly discerning and capable of distinguishing genuine brands from those that merely mimic authenticity.

Brand 195

Brand Branding Consumer 195

Agility PR Solutions

MARCH 3, 2025

In an era dominated by rapidly evolving technology and shifting consumer behaviors, food brands face an ongoing challenge: how to stand out in an oversaturated digital space. Chipotle, the beloved fast-casual Mexican chain, has found a unique recipe for digital public relations success.

Digital PR 100

Digital PR Brand Branding Marketing 100

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising.

Brand 78

Brand Branding Storytelling Exercises 78

Agility PR Solutions

JANUARY 27, 2025

In the world of modern marketing, influencer marketing has evolved into one of the most compelling and effective strategies for building brand recognition, trust, and loyalty.

Brand 100

Brand Branding YouTube Marketing 100

Agility PR Solutions

JUNE 11, 2024

With consumers being bombarded with advertisements and marketing messages at every turn, standing out can feel like an impossible task. The market is saturated with brands all vying for the same fleeting attention. Traditional branding techniques often fail to create the lasting impressions needed to cultivate loyal customers.

Brand 181

Brand Branding Strategy Advertising 181

5W PR

JANUARY 31, 2025

The most successful PR campaigns tap into fundamental human emotions – joy, hope, empathy, determination – creating connections that transform casual customers into passionate brand advocates. Social media allows brands to extend their storytelling through real-time engagement.

Storytelling 78

Storytelling Brand Branding Sports 78

Ronn Torossian

FEBRUARY 14, 2024

The latest situation with a door […] The post Boeing’s Ongoing Struggles and How They Can Rebuild Consumer Confidence in the Brand appeared first on.

Consumer 195

Consumer Brand Branding Reputation 195

Agility PR Solutions

JANUARY 28, 2025

In today’s fast-paced and fiercely competitive marketplace, capturing the attention of consumers amidst the noise of countless brands vying for their attention has become an increasingly daunting challenge.

Brand 105

Brand Branding Marketing Creativity 105

5W PR

FEBRUARY 11, 2025

For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. The Modern Misinformation Landscape The threat matrix facing brands has expanded dramatically. Building a Proactive Defense Strategy Smart brands don’t wait for crises to hit.

Brand 78

Brand Branding Viral Training 78

5W PR

JANUARY 26, 2025

Today’s consumers demand authentic commitment to diversity, inclusion, and social impact from the brands they support. The most successful brands recognize that surface-level gestures fall flat – real impact requires embedding social responsibility throughout their communications strategy.

Strategy 78

Strategy Brand Branding Employee 78