Contently - Strategy

OCTOBER 29, 2024

But, you don’t need to share user-generated content on social media alone. Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs.

B2B 99

B2B Branding Brand Case Study 99

Agility PR Solutions

NOVEMBER 20, 2024

Currently, content marketing is the main function of modern digital marketing. Brands invest in high-quality content, like social media postings, blog articles, videos, and lectures. Content marketing grew quickly. It improves awareness of the company, educates customers, and turns leads.

Content Marketing 78

Content Marketing Industry Marketing Education 78

Agility PR Solutions

MAY 23, 2023

Content has become the holy grail, with over 82 percent of marketing managers actively investing in content marketing strategies. No matter the niche or size of your business, your target audience is much more likely to trust in your brand if you churn out meaningful qualitative content.

Content Marketing 78

Content Marketing Branding Brand Marketing 78

5W PR

OCTOBER 8, 2024

Public relations often stands on the sidelines in business strategy discussions, yet it forms the bedrock upon which successful brands are built, and identities are molded. A branding agency can help businesses truly understand why PR is the foundation of successful brand building and identity.

Branding 78

Branding Brand Crisis Management Leadership 78

ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do? Early efforts were tentative, pretentious, or even shallow.

Branding 296

Branding Brand Advertising Advertising 296

Contently - Strategy

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? With more creativity in marketing assets.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Agility PR Solutions

AUGUST 16, 2023

For that, you need to deliver impeccable customer service and cater to the evolving demands of your target market. One way of doing this is tailoring your […] The post 7 ways brands can leverage customer-centric content marketing to boost reputation appeared first on Agility PR Solutions.

Content Marketing 78

Content Marketing Reputation Branding Brand 78

5W PR

NOVEMBER 19, 2024

PR now transcends media relations, focusing on strategically managing a brand’s reputation across all digital platforms, fostering meaningful relationships with stakeholders, and shaping public perception. Social media, email marketing, and content marketing are powerful tools for reaching out to stakeholders and building relationships.

Branding 78

Branding Brand Employee Reputation 78

Ronn Torossian

FEBRUARY 18, 2022

Companies that are looking to connect with leads, prospects, and consumers constantly need to create and share content that engages with those audiences across a variety of touchpoints. To do that, it’s best to use visual content marketing strategies alongside all other marketing campaigns.

Content Marketing 195

Content Marketing Strategy Marketing Consumer 195

Agility PR Solutions

JUNE 18, 2024

For small businesses aiming to make a big impact, mastering the art of content marketing is crucial. By creating and distributing valuable, relevant, and consistent content, small businesses can attract and retain a clearly defined audience.

Small Business 110

Small Business Content Marketing Marketing Brand 110

Contently - Strategy

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. Top 5 LinkedIn Marketing Examples From U.S.

LinkedIn 98

LinkedIn Examples Branding Brand 98

Cision

OCTOBER 5, 2016

But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it. Branded Content Creators Note Important Facebook Changes. Long have publishers been creating branded content on Facebook.

Trends 319

Trends Content Marketing Branding Brand 319

Contently - Strategy

MAY 13, 2024

Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. That vegan ramen brand that relentlessly stalks you around the internet because you looked up “quick plant-based recipes” one time ?

Content Marketing 109

Content Marketing Privacy Marketing Google 109

The Hoyt Organization

MARCH 8, 2024

It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. How can you make sure your brand stands out in a sea of competition? By telling the story of your brand, you give it personality and make it relatable to consumers.

Storytelling 91

Storytelling Branding Brand Consumer 91

Onclusive

FEBRUARY 16, 2021

In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy. The post SMG Connects the Dots Between Content Marketing and Business Outcomes appeared first on Onclusive.

Content Marketing 195

Content Marketing Case Study Enterprise Marketing 195

Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

PRSay

MAY 13, 2020

Now is the time for content marketing. Content marketing is your way of telling your story — one they’ll want to be part of. Content marketing is your way of telling your story — one they’ll want to be part of. It’s the predominant driver in modern marketing. But it’s not a commercial for your brand.

Content Marketing 201

Content Marketing Marketing Storytelling Leadership 201

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. August: Tell Your Brand’s Story.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Ronn Torossian

OCTOBER 20, 2020

Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. COVID-19 has cast a huge shadow on content marketing strategies for CMOs planning strategies for […]. The post Content Marketing Trends for 2021 appeared first on.

Content Marketing 195

Content Marketing Trends Marketing Travel 195

Onclusive

MARCH 18, 2019

Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand? How to establish benchmarks for your PR and content marketing efforts. Best practices for reporting ROI. COMPLETE FORM TO DOWNLOAD.

Content Marketing 284

Content Marketing Measurement Case Study Strategy 284

5W PR

MAY 17, 2024

As consumers gravitate more towards adventure, escape, and a bond with nature, outdoor brands face the challenge of distinguishing themselves in a bustling marketplace. Fostering brand recognition In a world teeming with marketing tactics, brand recognition stands paramount.

Strategy 78

Strategy Branding Brand Travel 78

Onclusive

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.

Branding 246

Branding Brand eBook Leadership 246

Onclusive

AUGUST 1, 2017

, and rarely it falls under a brand strategy function — the last of which is most surprising since PR plays such an important role in brand perception and positioning. In an ode to the brand, this week we’re sharing a few articles that help to liberate “the brand” from “the box” and even encourage breaking some rules.

Branding 231

Branding Brand Guidelines Journalism 231

Onclusive

JANUARY 19, 2021

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Director of Brand Marketing, SMG.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

Contently - Strategy

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Below is an example of how heritage skincare brand CeraVe did just that.

Content Marketing 95

Content Marketing Trends How To Travel 95

Agility PR Solutions

JUNE 23, 2022

Most of us just want to engage with brands we love. That’s where content marketing fits into […]. The post 6 often-overlooked content marketing mistakes appeared first on Agility PR Solutions. After all, not everyone on the internet wants or is ready to purchase something.

Content Marketing 134

Content Marketing Marketing Brand Branding 134

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Contently - Strategy

AUGUST 28, 2019

For that, you’ll need some well-rendered travel content examples. We’ve gathered this short list of stand-out content marketing from travel brands and hospitality companies because we believe Americans deserve help when it comes to vacations. A well-designed piece of branded print media is even more rare.

Travel 91

Travel Content Marketing Examples Airlines 91

5W PR

SEPTEMBER 3, 2024

Media planning, the strategic allocation of marketing budgets across various media channels, is fundamental to successful advertising. Faced with a limited budget, there is an effective way for a brand to effectively increase awareness without overspending, and that’s to work with a media planning agency.

Branding 78

Branding Brand Media Print 78

Agility PR Solutions

NOVEMBER 22, 2021

Content marketing is a great approach for building a relationship with a target audience. Instead, consumers prefer to build a relationship, bond with a brand and feel they are purchasing goods and services from a relatable human. In the 21st Century, traditional sales tactics rarely yield fruit.

Content Marketing 169

Content Marketing Strategy Marketing Course 169

Buchanan PR

MAY 23, 2024

A Kardashian posts about the brand they’re wearing? Today, it can feel almost impossible to identify what’s paid promotion or authentic brand loyalty when browsing our favorite social platforms. We identified three key tactics to uncover branded content on the internet. What is branded content?

Social Media 83

Social Media Branding Brand Guidelines 83

Agility PR Solutions

MARCH 26, 2024

It forms the narrative of who you are as a brand. Your content is the difference between you and every other business in your niche. Content marketing can potentially […] The post Telling your story, amplifying your reach: The power of content marketing for startups appeared first on Agility PR Solutions.

Content Marketing 110

Content Marketing Marketing Brand Branding 110

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Flack's Revenge

JUNE 29, 2022

It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead. But why is content marketing dying, Diego? My first reaction was, “give me a break! Another XXX is dead (or dying) story! More clickbait fodder.”

Content Marketing 156

Content Marketing Leadership Marketing Interviews 156

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Branding 78

Branding Brand Storytelling Software 78

Contently - Strategy

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming.

Resources 140

Resources Content Marketing Healthcare Marketing 140

Contently - Strategy

JUNE 12, 2024

It’s the year 2010, before anyone even knows to ask the question, “What are content marketing platforms?” As a marketing manager, you’ve embraced Gmail, and Google Docs has changed the way you collaborate with your team. What is a content marketing platform ?” What are Content Marketing Platforms?

Content Marketing 52

Content Marketing Marketing System Guidelines 52