Why My College Crash Course in Crisis Communications Will Never End
PRSay
JUNE 21, 2022
My most important crisis communications test didn’t come through my PR work with PayPal, Snowflake or Tetris. For example, I still need to course-correct from time to time: “Oh, I don’t have a wife. He has represented brands like Snowflake, PayPal, Tetris — even the alien hunters of the SETI Institute!
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