Onclusive

JUNE 2, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This week, our focus is shifting to the topic of brand engagement. Read on to learn more!

Consumer 195

Consumer Branding Brand Media 195

Onclusive

JUNE 2, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This week, our focus is shifting to the topic of brand engagement. Read on to learn more!

Consumer 195

Consumer Branding Brand Media 195

5W PR

FEBRUARY 21, 2020

According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%). Brands who have failed to join in on the long-overdue movement may struggle in the long run.

Branding 157

Branding Brand Chemicals Consumer 157

Cision

AUGUST 29, 2016

Facebook Messenger allows you have “secret conversations” “AB conversation (definition) – a conversation between only a few people, and don’t want anyone else involved.” But starting now for verified brands (i.e. celebrities) and September for non-verified brands (i.e.

Facebook 218

Facebook Branding Brand Mobile 218

Onclusive

AUGUST 13, 2015

Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do. Yeah! […].

Journalism 150

Journalism Branding Brand Energy 150

Ronn Torossian

AUGUST 3, 2015

The definition of a system audit is an investigation into how effectively a business operates in the digital world. The post Six Signs Your Brand Needs a Digital Audit appeared first on 5WPR CEO Ronn Torossian Founder's Blog. It examines all the aspects of an organization addressing what elements are working and not working.

Branding 150

Branding Brand System Blogging 150

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Big brands are winning. So, SEOs need to think differently about how we build and work with brands. Instead of working in a silo, we need to work together to build brand awareness outside of just Google.

SEO 62

SEO Study Branding Brand 62

Buzzstream

APRIL 2, 2025

It’s no longer just a link-building tactic; it can grow a brand. Digital PR is more than “PR done online” ; it’s a strategic blend of content marketing, SEO, and traditional PR tactics, focused on earning links and building brand credibility. If you’re using media databases , so is everyone else.

Digital PR 62

Digital PR Branding Brand SEO 62

Remote PR Jobs

FEBRUARY 25, 2025

Public relations isnt just about press releasesits about building relationships and creating a trustworthy brand. Public Relations Strategy Definition A public relations strategy is a plan for managing your brands reputation and communications. These can include increasing brand awareness or securing media coverage.

Strategy 155

Strategy How To Crisis Management Crisis 155

Agility PR Solutions

JUNE 9, 2024

Patriotism is complicated these days—there are lots of values and definitions of it, depending primarily on which side of the country’s dividing line you’re on. For communicators, brand loyalty is a complicated concept now as well, because there are a host of components involved that didn’t seem to matter in simpler times.

Consumer 161

Consumer Brand Branding Communications 161

Prowly

NOVEMBER 14, 2023

Earned media, a powerful and influential aspect of public relations, is often misunderstood despite its profound impact on brand reputation and reach. It’s the kind of publicity you don’t pay for directly, but it’s invaluable in building credibility and boosting your brand’s visibility.

Examples 118

Examples Media Reputation Brand 118

ReimaginePR

JUNE 15, 2020

Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. By doing this, company’s are able to not only maintain a digital presence, but also create strategies that keep their brand constant in their customer’s psyche. Tall order?

Social Media 177

Social Media Branding Brand Marketing 177

Agility PR Solutions

JUNE 27, 2023

The terms content marketing and brand journalism are often used interchangeably, which makes it confusing for a lot of people in the marketing industry. In this article, we will shed light on the disparities between content marketing and brand journalism, emphasizing the significance of grasping these differences.

Journalism 147

Journalism Content Marketing Branding Brand 147

Cision

NOVEMBER 7, 2017

Compared with their paid media counterparts — who are able to report on exactly how each digital ad affected revenue, as well as definitive information about the audience the ad reached — earned media’s metrics often don’t stack up. The measurement of earned media needs a change. Cision Has Cracked The Earned Media Attribution Code .

Measurement 0

Measurement Media B2C B2B 0

Prowly

FEBRUARY 13, 2024

Do you want to be in control of how the media talks about your brand? Definition, Examples + How To Guide appeared first on Prowly Blog. You don’t need to learn magic or the art of mind reading. Today, we’re going to […] The post What Is a Media Kit?

Examples 118

Examples How To Media Blogging 118

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Earning the attention of your target journalists is by definition a long-term strategy, and it’s about consistently giving them what they want and need in the simplest, most concise and digestible way to make their jobs easier.

Pitching 370

Pitching Data Privacy Writing 370

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. The post Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Study 142

Study Branding Brand B2B 142

ImPRessions - Crenshaw Communications

MARCH 9, 2021

Burger King UK definitely won attention for its scholarship program, but not in the way it had hoped. Other brands, from rival McDonald’s to MTV, performed similar stunts by turning the “M” in their logo upside down to a “W” for women. It also says something about the importance of brand authenticity.

Internal 323

Internal International Crisis Brand 323

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand. billion, Facebook is still one of the best platforms for building brand awareness. A stodgy or stiff brand voice.

Social Media 323

Social Media B2B Media Video 323

PR for Anyone

JUNE 22, 2021

PR Client : Jeff Hunter, Influencer and Branding Expert, JeffJHunter.com. Learning about how to brand yourself and also how to brand your business on social media is useful information. Here to fill us in on how you can build or maybe break your brand on social media is influencer and branding expert Jeff Hunter.

Social Media 130

Social Media How To Branding Brand 130

Buzzstream

MARCH 26, 2025

If You Don’t Have Value, Expect to Pay When youre just starting and have no brand, no content, no audience money often fills the gap. But one of the things that kind of just stood out to me was a recent email that you had sent through and as part of your newsletter, and it was really about building link to a brand new site.

Branding 62

Branding Brand SEO Data 62

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Entrants should definitely read the fine print in the rules/guidelines before entering. If you have a PR agency, definitely get them to do it!

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

JUNE 22, 2021

That means there’s greater potential for B2B brands to reach an engaged audience of business users. Though Twitter Spaces is still in a fledgling stage, it’s definitely worth keeping an eye on for PR plans as it picks up steam. Instagram Reels can be used to promote brand awareness and even recruitment. -If Instagram Reels .

B2B 405

B2B Social Media Media Twitter 405

5W PR

JANUARY 12, 2025

As clean beauty continues to gain momentum, brands must navigate a complex landscape of regulations and evolving consumer expectations to successfully market their products, best done with the help of a beauty marketing agency. While there’s no universally accepted definition of clean beauty, the core principles remain consistent.

Consumer 78

Consumer Chemicals Marketing Ethics 78

Communications Conversations

JANUARY 20, 2022

But, it’s definitely true. And, it’s definitely not built into Google searches nearly as much as blog and other online content is. It’s a brand new format and brands just haven’t jumped in–which is not new at all. So, some solid reasons why brands haven’t been more involved so far.

Branding 113

Branding Brand Twitter LinkedIn 113

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Manual media research.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. What may be one company’s tier-three can be another brand’s tier-one. . Assess your audience.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. Support employer branding. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Prowly

APRIL 11, 2025

Brands can do the same. Because in todays world, a strong reputation doesnt just protect your brand it can turn you into a star. Definition First things first. Most brands only focus on their reputation when damage control is called for. The goal : Fix and maintain a brands image. Reputation marketing: what is it?

Reputation 104

Reputation Publicity How To Marketing 104

ImPRessions - Crenshaw Communications

MARCH 24, 2021

While it’s important to identify and stick with a consistent brand personality for social content, there are times when social content becomes stale. Definitely change up the images you’re posting on Instagram since it’s such a visual platform. They work particularly well if a brand has an influencer or celebrity-driven initiative.

Social Media 344

Social Media Strategy Media LinkedIn 344

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind. She is now an advisor on branding and purpose, having become disillusioned with a career built on selling.

Branding 98

Branding Brand Ethics Internal 98

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

Flack's Revenge

DECEMBER 12, 2018

The timing was great, as Neal told me he had just returned from a trip around the world in which some of these very same topics came up in discussions with major brands. Not to say that there’s no role for brands on social media. But I think it is getting more and more intrusive for brands to try to take part in the conversation.

Instagram 214

Instagram B2C YouTube Facebook 214

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Media relations deals with the news environment, which is by definition unpredictable. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth.

Publicity 334

Publicity How To Product Launch Agency 334

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. During the next few months (assuming Cision will have me back! The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. It’s definitely an emerging trend that has caught our eye! These online personalities are typically created by media agencies and/or brands.

Branding 116

Branding Brand Fashion Marketing 116

5W PR

OCTOBER 20, 2023

Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. When people see themselves in a brand’s marketing, they’re more likely to engage with that brand. Competitive advantage Brands that invest in cultural marketing gain a competitive advantage.

Strategy 78

Strategy Marketing Local Groups 78