Agility PR Solutions

MAY 4, 2021

One of their brands, Sunglass Warehouse went into a slump—its website traffic and revenue were hit. One of the solutions they came up with was to create compelling infographics around eyewear topics such as ‘The […]. A few years ago, One Click, an online eyewear retailer ran into a problem. They needed to do things differently.

Infographics 142

Infographics Retail Brand Branding 142

Cision

FEBRUARY 8, 2016

Using Cision Global Insights, we tracked the brands with the greatest share of voice across six product categories. Do you know where your brand stands against the competition? Cision provides the insights that will keep your brand ahead of the game. Top #SB50 Influencers.

Infographics 120

Infographics Brand Branding Sports 120

Contently - Strategy

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Exercises 52

Exercises Brand Branding Airlines 52

Cision

NOVEMBER 17, 2015

And copyright infringements could have hefty consequences for your brand. But staying informed can help you protect your content, boost your reputation and keep your brand compliant with copyright protection laws. With the latest information on copyright laws, you can protect your brand and learn how to share content safely.

Infographics 120

Infographics Reputation Creativity Brand 120

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. But it’s not all just data & statistics — they’ve made the release readable with lists and a reader-friendly infographic, which has the dual purpose of appealing to readers and search engines. Conclusion.

Infographics 283

Infographics Consumer Video Examples 283

Cision

MARCH 22, 2016

Brand crises take many forms. And while no crisis is enviable, brand trolls can be some of the most annoying and damaging for your brand. So how can you protect your brand’s image? To prevent a crisis from taking off, take a look at the following infographic. Eighty-eight percent of trolls prefer Twitter.

Infographics 120

Infographics Crisis Communications Crisis Reputation 120

Cision

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Why is the news important to your reader?

Writing 310

Writing How To Infographics Pinterest 310

PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. reveals,” “shows,” “announces,” etc.)

Brand 145

Brand Branding Infographics How To 145

Cision

MARCH 3, 2016

The infographic, inspired by the results, shows some of the highlights of the report, including the top trends in journalism, a look at how reporters use social and what skills communicators need to improve. The Associated Press forming a “Branded Content” department. Periscope launching to join the ranks of Meerkat and Stream.

Infographics 120

Infographics Media Journalism Survey 120

5W PR

JANUARY 30, 2025

Major brands like Apple and Tesla now regularly include high-resolution images, videos, and interactive elements in their announcements. Research from PR Newswire shows that multimedia press releases generate up to 9.7 times more views than traditional text releases.

SEO 143

SEO Social Media Crisis Communications Media 143

Cision

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” The post Infographic: Tangible Information Remains a Driver of IR Website Traffic from Wall Street appeared first on Cision. Question 5: This question and its answer always seem counter intelligent to me.

Infographics 153

Infographics Comparison Retail Study 153

Cision

DECEMBER 11, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Why is the news important to your reader?

Writing 293

Writing How To Infographics Pinterest 293

Cision

JANUARY 18, 2018

As a refresher, earned media refers to any site or blog (even social media mention) where a journalist, blogger, or influencer talks about your brand without being paid to. If your PR team is doing its job to get your brand talked about online, you can enhance those efforts by baking them into your content marketing. And that works.

Strategy 276

Strategy How To Media Infographics 276

Cision

NOVEMBER 15, 2015

Your audience is talking about your brand on social right now. But if you don’t respond to them properly, you could miss out on huge opportunities for your brand. Social media presents a huge opportunity for brands to communicate with fans, critics and potential customers. So what can you do to keep social interactions positive?

Infographics 120

Infographics How To Social Media Writing 120

Cision

SEPTEMBER 20, 2016

However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground. As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience. First, though, put down your phone.

Infographics 120

Infographics Social Media Media Journalism 120

5W PR

OCTOBER 18, 2024

In today’s digital age, effective brand communication is essential for success. Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Create a consistent brand presence across all platforms.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Infographics. Informative, aesthetic infographics drive immense engagement. Content, content and more content. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

ReimaginePR

JULY 16, 2015

Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video. You mean that much to us…

Video 120

Video Brand Branding Writing 120

Onclusive

MARCH 21, 2018

Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Cision

DECEMBER 28, 2017

You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. August: Tell Your Brand’s Story. Your brand’s story should be woven into all the content you create. Bonus : if your experts are share-happy, your content’s network will greatly expand.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Cision

APRIL 28, 2017

It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Since the day I marketed my first IR website in 2000, I’ve been a staunch evangelist for the product. It’s your transparency library. . But I am a tad bias.

Infographics 174

Infographics Comparison Construction Retail 174

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Use it to attract and gather a strong community of people who like and trust your brand. Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too.

Digital PR 264

Digital PR Marketing Infographics Video 264

Presspage

AUGUST 12, 2020

As more and more brands look to create their own newsrooms , where company news is distributed through a variety of mediums, the look and feel of these sites is crucial. User Experience or UX sits at the intersection of branding, design, usability, and function when it comes to a product or service. It should be. What is UX?

Brand 117

Brand Branding Infographics Analytics 117

5W PR

OCTOBER 15, 2024

To ensure that the goods succeed, it’s essential to understand the company’s target audience, create a strong brand identity, leverage digital marketing, utilize public relations, offer samples and promotions, and focus on packaging and point-of-sale (POS) CPG marketing.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Cision

JUNE 16, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Read on to learn how you can tell your best rebranding story. .

Communications 250

Communications How To Telecommunications Employee 250

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. Enter content discovery! Let us take a look. billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. This comprehensive approach allows brands to maintain consistency while adapting their narrative for different platforms and audiences.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

5W PR

FEBRUARY 9, 2025

Rather than pursuing general “brand awareness,” successful startups identify concrete targets like securing coverage in three industry publications per quarter or building relationships with five key journalists in their space. Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost.

Strategy 78

Strategy Case Study Pitching Measurement 78

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities.

Brand 120

Brand Branding Media Infographics 120

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? What tools do you use to manage content for an organization or your personal brand? Maybe you are overwhelmed by all of the apps and options and don’t know where to begin.

How To 44

How To Resources Infographics Tools 44

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. PR is the guardian of your brand equity and reputation. Social media is a game changer, and it starts with PR and communications. Think again.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

JANUARY 13, 2025

This expands brand visibility and reaches a wider audience beyond traditional PR channels. This enhances brand visibility and makes it easier for potential customers to find the company online. Consider incorporating visuals, such as infographics or videos, to enhance engagement.

Leadership 78

Leadership B2B Tools Engineering 78

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. No one should underestimate the power of data for storytelling.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Prowly

FEBRUARY 26, 2025

You know, securing coverage hoping for brand awareness and online presence to just organically follow. Read this guide to know more about how performance-driven PR can work hand in hand with influence-led approaches to positively affect your brand's online presence. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

APRIL 13, 2017

And that’s exactly where the goals of journalists and brand communicators intersect. Armed with this insight, it’s in the best interest of brand communicators to ensure their news release helps journalists do their job, in the face of limited time and resources. Companies have a story to tell, and the media needs to tell a story.

Media 210

Media Automotive Resources Product Launch 210

Contently - Strategy

AUGUST 23, 2024

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Create your pillars and subtopics Brand pillars are key to focusing your content. For example, to create a pillar for an eco-friendly clothing brand, you might consider “Sustainable living.”

Strategy 70

Strategy SEO Infographics Meeting 70