Deirdre Breakenridge

DECEMBER 24, 2014

He’s a branding expert, three-time author, and the president of a well-known PR company. The post Making the Job Search Easier: Q&A Interview with the Founder of Endless Job Offers appeared first on Deirdre Breakenridge. Interview Mentoring PR 2.0 Who has influenced you the most in your career and in your life?

Interviews 410

Interviews LinkedIn Groups Twitter 410

Prowly

APRIL 10, 2025

In recent years, the term "brand visibility" has become associated exclusively with social media presence. All of the main brand visibility metrics revolved around being seen on Instagram, Twitter (X), Facebook, or other platform of choice. TRACK THE VISIBILITY OF YOUR BRAND FOR 7 DAYS FREE What is brand visibility?

Brand 104

Brand Branding How To Measurement 104

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. It was for the kids.

Brand 256

Brand Branding Social Media Employee 256

Sword and the Script

SEPTEMBER 10, 2024

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). It’s also the foundation of a brand. That builds trust.

B2B 179

B2B Software Ethics Leadership 179

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising.

Brand 78

Brand Branding Storytelling Exercises 78

Prowly

FEBRUARY 13, 2025

What do people really think when they hear your brands name? Its time to find outmeasure your brand awareness and see where you really stand. In this guide, well show you exactly how to track and understand your brands presence and visibility. A recognizable brand builds trust, and that's a fact.

Measurement 104

Measurement Tools Brand Branding 104

Remote PR Jobs

OCTOBER 29, 2024

The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. If you’ve secured media placements, dive into how you did it—whether through positioning or coordinating interviews. First, you’d dive into creating a brand kit and getting to know the target audience.

Publicity 221

Publicity How To Examples Crisis Management 221

5W PR

DECEMBER 18, 2024

In today’s competitive marketplace, brands are constantly seeking innovative ways to connect with their target audience and foster long-lasting loyalty. Highlight real-life stories and experiences that align with the brand’s values. Interview industry experts, influencers, or customers to share their insights and stories.

Storytelling 78

Storytelling Brand Branding How To 78

Prowly

FEBRUARY 3, 2025

Ever heard of a brand launching a new product only to fail in generating sales? While great brand recognition is key, it doesn't always result in the kind of buzz stakeholders and clients expect. And oftentimes, it's the lack of an effective brand research strategy. TRY PROWLY FOR FREE What is brand research? The result?

Examples 104

Examples Brand Branding How To 104

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Brand 104

Brand Branding How To Measurement 104

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds.

Interviews 284

Interviews Radio Small Business Pitching 284

Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. This is what we see in our feeds from brands in 2022, right? That’s a pretty damning stat.

Brand 215

Brand Branding Instagram Video 215

NewsWhip

JUNE 25, 2021

Unsurprisingly, brands have noticed, and have begun to approach the band for collaborations. . Global brands from the likes of McDonald’s to Fila and Samsung have done work with the group, and here we will examine the earned media coverage and public interest that emerged from the announcement and launches. .

Brand 218

Brand Branding Analysis Groups 218

5W PR

MARCH 12, 2025

Building trust in cybersecurity requires more than technical expertise – it demands strategic brand development focused on transparency, reliability, and proven results. Recent data from Deloitte shows that 91% of customers consider brand trust a key factor when selecting cybersecurity providers.

Case Study 78

Case Study Brand Branding Ethics 78

PRSay

JULY 21, 2020

On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. Releasing a statement for the sake of releasing a statement will not help your organization and, in many cases, it will actually hurt your brand.

Communications 194

Communications Brand Branding Crisis Communications 194

The Resolution Blog

MARCH 6, 2023

In this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business. I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses.

Brand 156

Brand Branding Interviews Reputation 156

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. It’s been fascinating to watch.

Social Media 198

Social Media Brand Branding Employee 198

5W PR

MARCH 8, 2025

Personal branding shapes how event organizers, audiences, and industry peers perceive you as a lifestyle event speaker. Many speakers focus solely on stage presence, but your offstage brand presence determines which stages you’ll reach. Establishing Your Digital Foundation Your online presence serves as a 24/7 brand ambassador.

Brand 78

Brand Branding LinkedIn Case Study 78

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. One form of content that works particularly well for B2B brands is the white paper.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. So how can PR teams secure podcast opportunities for their brands? If the podcast host invited them to their show, your brand should be of interest too. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

PRSay

JULY 30, 2020

It’s an opportunity to help create their personal brand. If your sibling has a piece of advice or info to share, or your parent has a cool job that you want to show behind the scenes, then interview them. Here’s some advice for our newest changemakers: Read until it hurts. Yeah, I know that you just spent more than a decade reading.

Brand 197

Brand Branding Local Interviews 197

5W PR

NOVEMBER 22, 2024

By effectively implementing media relations strategies, companies enhance brand visibility, build strong relationships with journalists, and achieve communication objectives. The Importance of Media Relations in PR Media relations serves as a powerful tool for brand awareness. The next step is identifying the key messages.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

The Resolution Blog

DECEMBER 12, 2022

In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. The post Brands and fans in sport & entertainment in 2023 appeared first on PR Resolution — by CoverageBook. Now […].

Sports 156

Sports Brand Branding Interviews 156

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. Different tactics like branded content and executive speaking opportunities might complement it.

Reputation 156

Reputation Brand Branding Media 156

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Here are some tips to both landing media interviews and making sure they’re successful. The bread and butter of B2B PR ? Industry events.

Media 294

Media Trade Shows Travel Interviews 294

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. Users can customize values including brand reach, brand prominence, brand spokesperson and brand strength to calculate this.”

Software 176

Software Measurement B2B Training 176

The Resolution Blog

AUGUST 17, 2023

In episode 40 Stella explored ‘how music grows brands’ in her interview with authors & brand experts Rebecca Jolly and Joe Bellioti; They discussed the benefits music can have on a brands business but what about the other side of the partnership? The music artist.

Interviews 296

Interviews Brand Branding 296

Agility PR Solutions

MARCH 2, 2023

Many of our clients who accept an invitation to appear as a guest on a podcast are shocked when they learn that the interview included a video recording that was uploaded to YouTube.

Interviews 164

Interviews Video YouTube Brand 164

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Numbers are helpful, but it’s the context behind those numbers that should truly make them resonate with brands. Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts.

Measurement 334

Measurement How To Retail Analysis 334

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). What type of content are they interested in, and what worked in the past?

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Here are six of the top entrepreneur podcasts for PR teams who want to secure meaningful interviews in the podcast industry. . Mixergy is a podcast that brings interviews with some big names, but mostly interviews with lesser-known companies. Entrepreneurs on Fire.

Agency 401

Agency Interviews Education Television 401

Deirdre Breakenridge

SEPTEMBER 26, 2014

What is the one thing that really gets your attention when a young professional meets with you or interviews with you? I admire how PR professionals want to help one another but where do you draw the line between helping your peers and being more competitive to land that job for interview?

Interviews 375

Interviews Energy Meeting Conference 375

5W PR

APRIL 13, 2025

Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market. These authentic accounts of real results help supplement brands overcome skepticism and build trust.

Storytelling 78

Storytelling Case Study Measurement Education 78

Deirdre Breakenridge

DECEMBER 5, 2014

I came up with the idea of HashAtIt.com when I was creating a brand new website for a small town in Italy called Castropignano. Every week I am going to bring really interesting people who use social media and #hashtags to promote themselves and or their company/brand. How did you come up with the idea for HashAtIt.com?

Engineering 413

Engineering Pinterest Social Media Radio 413

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. . Encourage honest feedback.

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. But there are some more nuanced tips for preparing for media interviews. Exercise control during the interview. Prepare your spokesperson for different kinds of reporters.

Media Training 282

Media Training Training Media Interviews 282