Brand Branding Local Privacy 
ImPRessions - Crenshaw Communications
MAY 18, 2018
While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.
The Hoffman Agency
NOVEMBER 13, 2023
There are also concerns about working with its companies — from privacy to human rights. A challenge Brenda faces every day is the caution that Chinese brands have when working with global correspondents — especially those writing for news agencies that are blocked, like Reuters.
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The Hoyt Organization
FEBRUARY 19, 2024
A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. Negative reviews can hurt your brand’s reputation and turn away potential customers. It gives you insights into customer concerns and perceptions about your brand.
ImPRessions - Crenshaw Communications
AUGUST 30, 2021
The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . We represent ad tech companies and media brands, and the shift to newsletters has real implications for them.
Stephen Waddington
JUNE 30, 2021
Poulter draws parallels with the early days of search engines and social media to show the opportunity available to brands that utilise this technology effectively, regardless of industry. Users need more support from brands and creators, with the majority (76% in the UK) relying on trial and error to find experiences.
Deirdre Breakenridge
JUNE 27, 2018
In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves. Customers today are inclined to select brands that stand for what they believe in and what they value. Be global but act locally. Tips for Taking Action.
Stephen Waddington
JANUARY 12, 2022
Concerns relate to the polarisation of societies, attacks on journalists and the free press, and the financial sustainability of local publications. Hardening privacy rules related to first- and third-party data, along with concerns over misinformation are bringing revenues back to trusted brands.
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