Agility PR Solutions

JANUARY 28, 2021

The post Preying on user privacy: 1 in 5 consumers has avoided buying a brand over its data practices appeared first on Agility PR Solutions. But many consumers are skeptical, according to a survey by The Conference Board in collaboration with Nielsen. In the survey of more than 30,000 consumers across 63 global […].

Privacy 157

Privacy Data Consumer Survey 157

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. The ability for brands to reach a retailer’s audience at various points in the buying journey remains attractive for advertisers.

Retail 170

Retail Brand Branding Advertising 170

Ronn Torossian

APRIL 18, 2019

In an era in which privacy is everything and the integrity of businesses is often called into question, transparency is a very important attribute. The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Transparency is tricky, too. Not every business […].

Consumer 150

Consumer Brand Branding Privacy 150

Agility PR Solutions

MARCH 2, 2020

Data privacy is no longer just a marketing outreach obstacle—it’s now a full-fledged business issue: new research reveals a whopping 84 percent of adults have decided against engaging with a company because it needed too much of their personal information—and three in five consumers have gone so far as to delete an app from their […].

Privacy 105

Privacy Brand Branding Marketing 105

Cision

AUGUST 29, 2016

Perhaps one of the most pro-privacy additions to Facebook is the (still in beta) capability to have encrypted conversations within Facebook Messenger. But starting now for verified brands (i.e. celebrities) and September for non-verified brands (i.e. ” – Urban Dictionary.

Facebook 218

Facebook Brand Branding Mobile 218

Agility PR Solutions

FEBRUARY 3, 2022

With a rise in screen time and device ownership, unrestrained social media usage and growing concerns surrounding privacy, today’s audiences have an increased desire to impact the world around them. The post Why brand success in 2022 requires an understanding of mood, monotony, and motivation appeared first on Agility PR Solutions.

Privacy 164

Privacy Brand Branding Social Media 164

Stern + Associates

NOVEMBER 15, 2024

Now an independent entity, BlueSky aims to address many of the criticisms leveled at traditional social platforms, such as content moderation challenges, algorithmic bias, and data privacy concerns. The platform’s decentralized nature encourages meaningful interactions, allowing brands to build trust and foster loyalty.

Social Media 117

Social Media Privacy Media Twitter 117

Agility PR Solutions

NOVEMBER 16, 2021

With the issue of consumer privacy remaining a key brand and business challenge, new research from consumer data management firm mePrism offers a new picture of an American population aware that its personal data is being sold for profit, but confused about what is being sold and for how much.

Privacy 148

Privacy Data Consumer Branding 148

Agility PR Solutions

AUGUST 4, 2024

Consumers want personalized messaging from brands, and they expect their data to remain secure and protected. But these two expectations have brought businesses to a conflicting crossroads of mutual exclusivity—the more personalized and targeted brand communications are, data privacy is likely to be more vulnerable.

Privacy 105

Privacy Data Consumer Brand 105

Agility PR Solutions

OCTOBER 25, 2023

Even before AI gobbled up business leaders’ priority lists, data security and privacy were pressing problems for many brands and companies, and the wunderkind new tech has only made privacy shortfalls more dangerous—and consumers are paying attention.

Privacy 117

Privacy Ethics Data Consumer 117

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Linking to blogs or articles that feature your expertise are also great ways to present your brand. Go beyond a resume . Zone in on your audience .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Agility PR Solutions

FEBRUARY 12, 2020

Over the last several years, data breaches at numerous companies such as Target and Equifax have catapulted data security and privacy to the top of consumers’ brand demands. The post Smart brands are taking privacy and security seriously—here’s what leaders are doing right appeared first on Agility PR Solutions.

Privacy 97

Privacy Brand Branding Data 97

5W PR

JANUARY 20, 2025

They can identify subtle shifts in public opinion, track brand mentions across different languages, and measure the emotional impact of communications. This level of analysis helps PR teams understand not just what people are saying, but how they feel about specific messages or brands.

Analytics 146

Analytics Strategy System Ethics 146

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. If you send your story to someone who is likely to be as passionate about telling it as you are, you’ll be one step closer to generating impactful coverage for your brand. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. A year ago, YouTube was constantly plagued by brand safety issues. The cycle is predictable, and brands are prepared.

YouTube 130

YouTube Brand Branding Comparison 130

Agility PR Solutions

DECEMBER 16, 2019

Customer trust and data privacy go hand-in-hand, but too many marketers don’t understand what’s involved in this digital handshake—nor what’s at stake. A data breach can reduce a company’s bottom line to shreds and tarnish its brand reputation for years.

Privacy 78

Privacy Brand Branding Financial 78

Axia PR

DECEMBER 21, 2021

This episode explains how brands can respect consumers and the law by following responsible data privacy guidelines. Guest: Our episode guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio.

Privacy 117

Privacy Data Guidelines Marketing 117

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Add Adweek, AdAge, AdExchanger and Digiday into your daily rotation for a better understanding of the industry to start. 25 Ad Tech Journalists To Follow On Twitter.

Conference 319

Conference Privacy Twitter Leadership 319

5W PR

MARCH 16, 2025

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. These approaches focus on maintaining advertising effectiveness while prioritizing user privacy.

Privacy 78

Privacy Marketing Advertising Advertising 78

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

5W PR

DECEMBER 29, 2024

One powerful tool to navigate this changing landscape is personalization in CPG marketing , which enables brands to tailor their offerings to individual needs and preferences. Leveraging Personalization for Growth Personalization empowers CPG companies to create deeper connections with consumers, foster brand loyalty, and drive sales.

Consumer 78

Consumer How To Privacy Fashion 78

5W PR

OCTOBER 22, 2024

By boosting native content, brands can maximize their reach while keeping messaging authentic. From micro to mega influencers, creators help brands tap into niche audiences with genuine, impactful messages. With the ongoing challenge of signal loss and privacy changes, marketers are racing to adapt to a new system.

Retail 78

Retail Privacy Advertising Advertising 78

Stephen Waddington

OCTOBER 9, 2018

However a lack of trust defines much of modern life including our relationships with brands, media, organisations and governments. The Internet has commoditised everything but brand Democracy isn’t the only casualty of the internet. Brand is often the only point of differentiation that’s left.

Brand 109

Brand Branding Privacy Hotels 109

Beyond PR

MARCH 20, 2018

Brands are latching onto these retargeting tactics because they provide a great opportunity to give users exactly what they’re looking for. This tactic can be convenient for brands, but the Big Brother-esque feelings these ads produce can be unsettling for those targeted. How to Change the Privacy Narrative and Public Perception.

Privacy 69

Privacy Brand Branding Instagram 69

Agility PR Solutions

NOVEMBER 7, 2023

Crisis situations can strike from seemingly nowhere at any time, and how well a healthcare organization responds can have a profound impact on their (often hard-earned) brand reputation, their credibility, and […] The post Healthcare PR: Navigating crisis communication and upholding mental health privacy appeared first on Agility PR Solutions. (..)

Healthcare 105

Healthcare Privacy Crisis Communications Crisis 105

Stephen Waddington

OCTOBER 14, 2020

70% search for specific brands and businesses, and 40% are willing to buy stuff. It provides a single answer based on location, search history, social graph and brand discovery. The challenge for brands is that they need to ensure that they rank for the so-called position zero. It helps brands connect with audiences using voice.

Privacy 199

Privacy Retail Google Travel 199

5W PR

DECEMBER 21, 2024

One powerful tool to navigate this changing landscape is personalization in CPG marketing , which enables brands to tailor their offerings to individual needs and preferences. Leveraging Personalization for Growth Personalization empowers CPG companies to create deeper connections with consumers, foster brand loyalty, and drive sales.

Consumer 78

Consumer How To Privacy Fashion 78

Contently - Strategy

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 85

Storytelling Marketing Travel Case Study 85

5W PR

APRIL 15, 2025

Social media advertising stands at a turning point as the industry adapts to major shifts in privacy regulations and consumer expectations. These challenges present both obstacles and opportunities as the advertising industry moves toward a more privacy-focused, AI-driven future. Facebook’s response to iOS 14.5’s

Advertising 60

Advertising Advertising Privacy Pinterest 60

Agility PR Solutions

OCTOBER 6, 2022

New research findings from global adtech firm Perion Network, from its survey fielded by Lucid, reveal that 95 percent of consumer respondents believe it is vital to buy from brands they trust—demonstrating that consumers demand data privacy protection.

Data 94

Data Consumer Privacy Brand 94

5W PR

DECEMBER 30, 2024

UGC can amplify the brand’s message through social sharing and word-of-mouth. Encourage users to tag their posts with branded hashtags like #[YourBrandName] or #[DestinationName]. Source and Curate UGC Actively search for posts featuring the brand or destination. This makes it easier to discover and curate UGC.

Travel 78

Travel Marketing Privacy Community 78

Agility PR Solutions

SEPTEMBER 12, 2024

The importance of safeguarding such sensitive information cannot be overstated with a bulk […] The post 6 data-privacy best practices to enhance your corporate communication appeared first on Agility PR Solutions.

Privacy 100

Privacy Corporate Data Communications 100

ImPRessions - Crenshaw Communications

MAY 18, 2021

The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. The Drum also features subcategories on different brands so it’s easier to track the news on major companies, from Apple to Amazon. There are opinion pieces where readers can take in many different viewpoints.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Most valuable of all, inclusion in an analyst report can build brand consideration for months or years. Earned media drives brand differentiation.

Technology 246

Technology Company Banking Education 246

Onclusive

FEBRUARY 10, 2020

On January 30th, 2020, Avast CEO, Ondrej Vlcek, announced that Jumpshot would be shut down immediately as “the data collection business is not in line with our privacy priorities as a company in 2020 and beyond.” Jumpshot was valued at ~$177 million as recently as July, 2019 , but a mere six months later the company was shuttered.

Media 273

Media Privacy Data Analytics 273