Onclusive

MAY 4, 2020

The role of public relations is to positively place a brand into news stories. With the right perspective and the ability to adjust your communications strategy based on these real-time trends, you can both protect your brand during pivotal moments and find ways to reassure your constituents of your company’s key values.

Crisis 464

Crisis Publicity Exercises Financial 464

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights.

Branding 323

Branding Brand eBook Advertising 323

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Publication authority, including its reputation and reach. ?

Consumer 370

Consumer Publicity Media Analysis 370

ImPRessions - Crenshaw Communications

APRIL 13, 2022

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.”

Branding 296

Branding Brand How To Corporate 296

Remote PR Jobs

JULY 11, 2024

In today's saturated market, brands face the challenge of rising above an ever-increasing number of competitors. However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences. They know what they are and they own it. Innovative?

Branding 245

Branding Brand Storytelling Airlines 245

Agility PR Solutions

NOVEMBER 13, 2024

Trust has become a core currency in brand marketing. With consumers having instant access to vast information and reviews, a brand’s transparency and authenticity directly impact its ability to thrive. Transparent PR strategies, in particular, foster brand loyalty by building and maintaining consumer trust.

Strategy 191

Strategy Branding Brand Marketing 191

Agility PR Solutions

JUNE 11, 2024

The market is saturated with brands all vying for the same fleeting attention. Traditional branding techniques often fail to create the lasting impressions needed to cultivate loyal customers.

Branding 184

Branding Brand Strategy Advertising 184

Remote PR Jobs

OCTOBER 21, 2024

Are you looking to transition your career into Public Relations or Communications, and not sure where to start? By the time you’re done reading, you will be on your way to land your dream role in Public Relations or Communications. This helps everyone stay on the same page, so the services you provide fit their brand image.

Writing 264

Writing Publicity How To Examples 264

Business Wire

NOVEMBER 29, 2021

Trade shows provide organizations the perfect opportunity to increase brand awareness and launch new products and services. Their formats, from educational sessions to exhibitor booths, allow reporters, industry experts, and potential purchasers of all sizes to meet directly with current and potential partners.

Trade Shows 398

Trade Shows Blogging Education Publicity 398

Remote PR Jobs

OCTOBER 29, 2024

In this piece, you’ll learn insider tips to craft an engaging, persuasive cover letter for any Public Relations and Communications role. How to Structure a Public Relations Cover Letter A Communications or Public Relations cover letter is different from a resume. It is not just a list of skills and qua lifications.

Publicity 261

Publicity How To Examples Crisis Management 261

Ronn Torossian

DECEMBER 26, 2024

Learn effective influencer PR strategies for small brands to build credibility and reach targeted audiences through authentic collaborations and storytelling. The post Influencer PR Strategies for Small Brands Navigating the Digital Landscape appeared first on.

Strategy 195

Strategy Branding Brand Storytelling 195

Ronn Torossian

DECEMBER 20, 2024

Learn how consumer PR builds brand trust through transparency, digital engagement & authentic storytelling in today's social media-driven marketplace. The post Consumer Public Relations: Role & Transparency appeared first on.

Consumer 195

Consumer Publicity Storytelling Social Media 195

Agility PR Solutions

AUGUST 22, 2024

Fashion’s elite brands, which have a sense of mystery, specialization, authenticity and perfect quality, represent refinement in the world market. However, even the best luxury brands know that no business is without its disasters, which can harm the company’s reputation.

Crisis Communications 182

Crisis Communications Crisis Strategy Communications 182

Ronn Torossian

APRIL 9, 2024

Every day, people all swamped with info, making it crucial for brands to shine brightly and position themselves as trusted voices.

Leadership 221

Leadership Publicity Pitching Industry 221

PRSay

OCTOBER 3, 2024

Every brand, no matter how revered or popular, will face a moment of truth — a crisis that tests its reputation and the loyalty of its audience. The key to surviving such a crisis starts with solidifying support for your brand before the crisis hits. This skepticism is why brands need to build trust long before any crisis occurs.

Storytelling 158

Storytelling Crisis Branding Brand 158

Agility PR Solutions

NOVEMBER 25, 2024

In the ever-evolving beauty industry, small companies often face the daunting challenge of competing against established brands with substantial marketing budgets and a loyal customer base.

Industry 186

Industry Branding Brand Marketing 186

Ronn Torossian

DECEMBER 12, 2024

The post From Crisis to Opportunity: How Brands Can Leverage a Crisis for Long-Term Growth appeared first on. By responding to a crisis with authenticity and action, companies can not only recover from short-term damage but create long-term value that benefits both the business and its customers.

Crisis 195

Crisis Branding Brand Company 195

Ronn Torossian

JANUARY 23, 2024

Back in the day, public relations meant press releases, stuffy press conferences, and companies hoping that their messages wouldn’t get lost in the stack of newspapers on the consumer’s doorstep. However, those days are long gone, and right now, things are quite different.

Social Media 221

Social Media Publicity Newspapers Media 221

Agility PR Solutions

APRIL 21, 2024

Here are five insights […] The post 5 tips for setting media relations KPIs to support brand campaigns appeared first on Agility PR Solutions. Key performance indicators (KPIs) serve as the compass, guiding the effectiveness of media relations efforts.

Media Relations 199

Media Relations Branding Brand Media 199

Agility PR Solutions

SEPTEMBER 8, 2024

Influencer marketing has become a key strategy for many brands, leveraging the reach and trust that influencers have with their audiences. Here are 15 brands that excel in influencer marketing, along with specifics on how they do it: 1) Nike Strategy: Collaborates with top athletes and fitness influencers.

Branding 183

Branding Brand Marketing Examples 183

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive.

Publicity 203

Publicity Marketing Advertising Advertising 203

Agility PR Solutions

FEBRUARY 5, 2024

Here are 9 ways you can use them to improve your brand performance. Thе importancе of AI markеting tools Thе world of markеting is […] The post 9 ways to use AI tools to improve your brand performance appeared first on Agility PR Solutions.

Tools 179

Tools Branding Brand Marketing 179

Agility PR Solutions

JUNE 2, 2024

While neither sustainability nor greenwashing are new, brands still […] The post The planet is on fire and greenwashing won’t save it—real actions brands must take appeared first on Agility PR Solutions.

Branding 183

Branding Brand Company Publicity 183

Agility PR Solutions

JUNE 12, 2024

Content is king in this digital age, and brands with a solid content strategy are poised to gain a strong competitive advantage. But, at any one time, a brand devoted to content is likely to have several different people (or even departments) working on different kinds of content.

Branding 179

Branding Brand SEO Strategy 179

Agility PR Solutions

JUNE 13, 2024

The first step in their research is […] The post 5 critical website issues that can harm your brand reputation appeared first on Agility PR Solutions. This is what the decision-making process looks like from the perspective of your customers.

Reputation 170

Reputation Branding Brand Publicity 170

Agility PR Solutions

AUGUST 22, 2024

How do some brands consistently stay ahead of the competition? The answer is the strategic use of SEO combined with public relations: SEO PR strategy. SEO goes beyond […] The post The role of SEO in shaping modern public relations appeared first on Agility PR Solutions.

SEO 187

SEO Publicity Reputation Strategy 187

Agility PR Solutions

FEBRUARY 12, 2024

Data breaches happen so often now that the public never hears about them—unless of course you happen to be a customer of a victimized brand or business that failed to protect your personal information. New research from digital security firm Vercara reveals that in 2023, businesses were hit with 800,000 cyberattacks.

Consumer 178

Consumer Branding Brand Course 178

Business Wire

JULY 21, 2021

His wise words are particularly relevant in today’s climate as brands discover their own power. Companies are not only realizing they can effect meaningful change, but they also carry a responsibility to do so.

Corporate 458

Corporate Blogging Government Company 458

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Here’s a look at the most reliable ways to generate content that supports a B2B brand outside of earned media.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

APRIL 18, 2023

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” There are ways to turn bad publicity into a net gain.

Reputation 333

Reputation Crisis Customer Service B2B 333

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Numbers are helpful, but it’s the context behind those numbers that should truly make them resonate with brands. This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception. Does it reinforce the brand story?

Measurement 334

Measurement How To Retail Analysis 334

Agility PR Solutions

JANUARY 15, 2024

It is a strategic process that involves collecting, studying, and concluding data from various media […] The post 3 ways media monitoring can help your brand or firm with content strategy appeared first on Agility PR Solutions. Media monitoring is an important practice for any business to move ahead in this diverse market.

Strategy 182

Strategy Branding Brand Media 182

Business Wire

FEBRUARY 1, 2022

What caused “The Great Resignation” of 2021? million Americans quit their jobs in November alone, according to the U.S. Bureau of Labor Statistics. Three-quarters of 1,800 U.S. workers in a September survey by The Conference Board cited stress and burnout as critical challenges, up from 55% six months earlier.

Blogging 300

Blogging Conference Survey Employee 300

Agility PR Solutions

SEPTEMBER 13, 2023

The medium’s enormous reach and variety of coverage opportunities was unsurpassed for generating brand awareness and visibility. New research from radio-focused nonprofit trade association RAB, […] The post Can radio still drive brand conversations in a social media world? Well, guess what?

Radio 202

Radio Social Media Nonprofit Branding 202

Ronn Torossian

OCTOBER 15, 2023

Effective communication and positive brand perception are crucial for success in the business world. Public relations, as a strategic tool, plays a vital role in shaping a company’s perception, fostering relationships, and driving overall organizational success.

Reputation 417

Reputation Tools Company Brand 417

Onclusive

AUGUST 3, 2020

The same waza can be applied to public relations. By analyzing and organizing competitor press coverage based on qualitative dimensions you can quickly identify the specific strategies, stories, and media outlets that are having the most impact for their brand. It is not enough to simply obtain a great piece of press.

Media 397

Media Pinterest Measurement Energy 397