ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights.

Branding 323

Branding Brand eBook Advertising 323

Agility PR Solutions

JULY 31, 2022

Social media marketing is an absolute must for almost all businesses today. Even multinational B2B firms like UPS and Intel run TikTok and Instagram accounts that boast millions of followers and promote their brand image. But not all social media accounts are up to scratch.

Social Media 176

Social Media Branding Brand Media 176

Lauri Pehar Borsh

MAY 13, 2024

In today’s hyper-connected world, social media has become more than just a platform for personal expression. CEOs who engage on social media can powerfully connect with stakeholders, shape brand narratives, and drive growth.

Social Media 78

Social Media Company Branding Brand 78

Agility PR Solutions

JANUARY 7, 2024

You’ve probably heard that having accounts across multiple social media platforms increases brand awareness and helps you reach a wider audience. But no one tells you how daunting it can be to manage social media accounts simultaneously. Juggling Facebook, Instagram, TikTok, LinkedIn, and X is not easy.

Social Media 101

Social Media Branding Brand Media 101

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

Social Media 181

Social Media Video Strategy Brand 181

Agility PR Solutions

FEBRUARY 8, 2023

Social media has quickly become an indispensable part of any marketing strategy. One of the most effective ways to do this is through brand ambassadors. Brand ambassadors help PR by connecting the company to its audience. These platforms offer companies the opportunity to reach potential customers and build relationships.

Social Media 155

Social Media Brand Branding How To 155

Agility PR Solutions

SEPTEMBER 13, 2023

The medium’s enormous reach and variety of coverage opportunities was unsurpassed for generating brand awareness and visibility. New research from radio-focused nonprofit trade association RAB, […] The post Can radio still drive brand conversations in a social media world? Well, guess what?

Radio 199

Radio Social Media Nonprofit Brand 199

Agility PR Solutions

AUGUST 3, 2021

Social media is one of the most important tools for marketers. It allows brands not only to attract new customers and followers, but to form a relationship with those people. Brand loyalty is the endpoint for any marketing campaign, and there’s no better way […].

Social Media 172

Social Media Brand Branding Media 172

PR for Anyone

JUNE 22, 2021

PR Client : Jeff Hunter, Influencer and Branding Expert, JeffJHunter.com. Successful PR Topic : Using Jeff’s expertise in social media to share how to use social media effectively. It is very common for people to be using social media for both themselves personally and for their businesses.

Social Media 130

Social Media How To Branding Brand 130

Agility PR Solutions

NOVEMBER 30, 2023

Plagiarism on social media is all too common. It goes without saying it’s no small task to stand out from the crowd and make your mark—which isn’t ideal, especially if you’re investing […] The post 8 steps to building your brand identity on social media appeared first on Agility PR Solutions.

Social Media 106

Social Media Branding Brand Media 106

Business Wire

JUNE 28, 2023

Social media channels have become a primary source for information, engagement, and brand research. With billions of users worldwide, and “reading news stories” a top reason adults use social media, creating a social media strategy as part of your public relations efforts is crucial.

Social Media 301

Social Media Blogging Media Strategy 301

Agility PR Solutions

MARCH 3, 2024

The social media wheel of fortune was spinning wildly again in Q4 2023, and new research from customer engagement platform Emplifi provides deep insights to help social media marketers and advertisers align their social strategies with current performance trends for Instagram, Facebook, TikTok, and X after analyzing both organic and paid ad activity (..)

Instagram 101

Instagram Social Media Branding Brand 101

Agility PR Solutions

JANUARY 21, 2024

Social media crises are more common than you may realize. If you are working on the social media team of a famous brand, chances are you have already handled some of those social media disasters.

Crisis Management 106

Crisis Management Social Media Crisis Airlines 106

Agility PR Solutions

JANUARY 12, 2022

The post Employer branding on social media: 6 surefire strategies appeared first on Agility PR Solutions. But this doesn’t mean that the world lacks smart and talented people. On the contrary, global degree holders’ […].

Social Media 161

Social Media Strategy Branding Brand 161

Agility PR Solutions

SEPTEMBER 15, 2024

In today’s hyper-connected digital world, public relations crises can escalate within minutes, causing significant damage to a brand’s reputation. With the rise of social media, real-time news, and constant online scrutiny, brands are more vulnerable than ever to crises that can go viral in seconds.

Viral 101

Viral Brand Branding Reputation 101

Prowly

DECEMBER 7, 2023

Do you really need social listening to see the full scope of your public relations activities? Imagine you saw the impact your strategy has on your brand’s reputation, but had no way to prove it without looking at the bigger picture.

Social Media 104

Social Media Publicity Software Media 104

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Branding 130

Branding Brand Ethics Engineering 130

5W PR

MAY 2, 2023

Social media platforms have grown exponentially in the past decade. This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media.

Advertising 97

Advertising Advertising Social Media Reddit 97

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022.

Social Media 323

Social Media B2B Media Video 323

Agility PR Solutions

SEPTEMBER 14, 2022

Most brands view social media as a great marketing platform, a place they could connect with their customers and expand their customer support services. Unfortunately, too many brands fail to see beyond that. More specifically, they fail to utilize the full potential of their social media data.

Social Media 110

Social Media Data Brand Branding 110

Sword and the Script

SEPTEMBER 3, 2024

The trade publication Marketing Charts has documented some of the growth in B2B influencer marketing : “Three-quarters of B2B decision-makers around the world currently use influencer marketing, and among those, more than 9 in 10 (93%) are planning to expand their use of influencers, according to recent researc h [download page] from Ogilvy.”

Social Media 153

Social Media Study B2B Media 153

5W PR

SEPTEMBER 18, 2024

A well-crafted label can significantly impact customer perception, making it essential to grasp the role branding plays in this process, and a branding agency can help businesses achieve precisely that. When a label is created, it translates the brand into a tangible form. This knowledge will inform design choices and messaging.

Brand 78

Brand Branding Storytelling Tools 78

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 136

Survey Social Media Consumer Media 136

Agility PR Solutions

AUGUST 6, 2024

Do you want to learn how to drive more engagement and awareness through brand mentions? Regardless of your industry, there’s no doubt that brand mentions are vital for your success. If so, you’re in the right place!

Strategy 101

Strategy Brand Branding Social Media 101

Agility PR Solutions

JULY 10, 2022

New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.

Social Media 160

Social Media Consumer Brand Branding 160

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.

B2B 405

B2B Social Media Media Twitter 405

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social. Builds brand awareness. There is no cost to use it.

Social Media 344

Social Media Media B2B Leadership 344

5W PR

SEPTEMBER 19, 2024

Written by 5WPR Senior Vice President & General Manager of 5WPR Miami, Carolina Gartenberg, and Vice President of Corporate, Michael Padovano When crafting a bold, value-driven stance, brands can benefit from following the core tenets of communication, as embodied in the 5Ws – Who , What , When , Where , and Why : Who: Who is your audience?

Brand 78

Brand Branding Policies Consumer 78

Landis PR

AUGUST 1, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world.

Publicity 98

Publicity Branding Brand SEO 98

5W PR

SEPTEMBER 3, 2024

Media planning, the strategic allocation of marketing budgets across various media channels, is fundamental to successful advertising. Faced with a limited budget, there is an effective way for a brand to effectively increase awareness without overspending, and that’s to work with a media planning agency.

Branding 78

Branding Brand Media Print 78

Lauri Pehar Borsh

SEPTEMBER 4, 2024

In today’s fast-paced world of digital marketing, businesses must optimize their online brand presence to remain competitive. There are numerous strategies to consider, from social media to search engine optimization, when it comes to managing our online presence.

Strategy 78

Strategy Branding Brand Engineering 78

Agility PR Solutions

MAY 29, 2024

In an era where likes and shares dominate the social media landscape, it’s easy for businesses to become fixated on these surface-level metrics. However, beneath the facade of popularity lies a more complex reality: The true impact of social media on brand success is multifaceted and often goes beyond mere engagement numbers.

Measurement 113

Measurement Branding Brand Social Media 113

Agility PR Solutions

SEPTEMBER 5, 2024

Public relations and marketing professionals rely heavily on social media to connect with their audience, promote brands, and manage reputations. With a variety of platforms available, it can be challenging to determine which ones are best suited for your PR and marketing strategies.

Social Media 106

Social Media Strategy Marketing Media 106

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year.

Publicity 256

Publicity Branding Brand Storytelling 256

5W PR

JANUARY 17, 2024

Defense tech is a sector that is heavily scrutinized and viewed skeptically by the public. This isn’t a battlefield of physical conflict, but one of perception, where narratives are the weapons and the public’s trust is the ultimate victory. Defense tech storytelling But transparency alone is not enough.

Publicity 78

Publicity Branding Brand Ethics 78

Agility PR Solutions

AUGUST 21, 2023

One of the biggest faux pas in social media marketing is neglecting to engage with customers there, especially if they directly ask you a question.

Airlines 78

Airlines Travel Analysis Social Media 78

Wadds Inc.

OCTOBER 4, 2023

It’s the tenth anniversary of Brand Vandals written by Steve Earl and I in 2013. It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media.

Branding 122

Branding Brand Reputation Financial 122