Deirdre Breakenridge

DECEMBER 5, 2014

From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. I came up with the idea of HashAtIt.com when I was creating a brand new website for a small town in Italy called Castropignano. New hashtags are surfacing every day.

Engineering 413

Engineering Pinterest Social Media Radio 413

Cision

JUNE 23, 2016

It takes more than a few posts and likes to build an online community, and it won’t happen overnight. So how do you turn followers into brand advocates? ET, PR and social media expert Shonali Burke will share her tips on how to build, engage and motivate your community on social media to increase reach and grow brand awareness.

Community 159

Community Social Media Training Education 159

Communications Conversations

JUNE 18, 2019

If you’ve worked in the social media marketing world for more than five minutes, you know how most brands treat “engagement” on Twitter. Just take a peek at Macy’s account: Pretty typical for a corporate Twitter account in 2019 (at least among larger brands). Enter Target and its branded gifs.

Community 127

Community Twitter Branding Brand 127

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. The narrative is now primarily owned by the brand. For social amplification, go to your community. Featured Influencers.

Storytelling 329

Storytelling SEO Community Insurance 329

Cision

SEPTEMBER 8, 2015

PR is nothing without community. You need fans to spread the word about your brand so you can grow your following organically. With social media, engaging with your community has become easier than ever. Social allows you to listen to what your audience needs and adjust strategies accordingly to develop a loyal community.

Community 120

Community Social Media Reputation Creativity 120

Shift Communications

MARCH 17, 2022

In our first blog in the series, we dive into Facebook and Instagram. Facebook Marketing Strategy. With its large reach and a whole lot of influence, brands should not discount Facebook. What’s working — video-first: Casual, lightweight tone and short copy tend to be better received than a formal brand voice.

Instagram 164

Instagram Social Media Facebook Trends 164

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Discover and Optimize Your Influencer Partnerships.

Social Media 369

Social Media Media Enterprise Viral 369

Awario

SEPTEMBER 8, 2022

Facebook remains the most popular social media platform. The network understands its value for brands and businesses and offers a large number of tools to help you promote, advertise, and sell on Facebook. That doesn’t mean that they don’t matter!

Facebook 142

Facebook Marketing Advertising Advertising 142

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Builds brand awareness. Helps build a community around common topics or interests . Paid social connects brands with audiences that would not have discovered its content .

Social Media 344

Social Media Media B2B Leadership 344

Deirdre Breakenridge

NOVEMBER 5, 2018

Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., This geographic location has also triggered a series of career changes such as launching a consulting practice, a weekly Facebook live show, and a blogging site. ET, to discuss change and social media.

Community 150

Community Social Media Media Education 150

5W PR

MARCH 25, 2025

The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members.

Strategy 78

Strategy Marketing Local SEO 78

Flack's Revenge

DECEMBER 12, 2018

The timing was great, as Neal told me he had just returned from a trip around the world in which some of these very same topics came up in discussions with major brands. Not to say that there’s no role for brands on social media. But I think it is getting more and more intrusive for brands to try to take part in the conversation.

Instagram 214

Instagram B2C YouTube Facebook 214

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Melissa Agnes

SEPTEMBER 4, 2018

Captain Chris Hsiung and Katie Nelson, of Mountain View Police Department, join The Invincible Brand Podcast to discuss how they quickly overcame an escalating viral crisis in a way that increased the trust their community and the general public have in their brand. Follow and connect with MVPD on social: Facebook.

Crisis 176

Crisis Viral Branding Brand 176

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Here are five ways to gain visibility within Facebook in 2018: 1.

Facebook 181

Facebook Community Advertising Advertising 181

5W PR

DECEMBER 30, 2024

UGC encourages interaction and fosters a sense of community among travelers. UGC can amplify the brand’s message through social sharing and word-of-mouth. Encourage users to tag their posts with branded hashtags like #[YourBrandName] or #[DestinationName]. This makes it easier to discover and curate UGC.

Travel 78

Travel Marketing Privacy Community 78

The Proactive Report

NOVEMBER 14, 2022

Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Facebook is still an excellent place to do this. Over 60 percent of people worldwide are on Facebook and almost three billion users visit the site every month! You now have the data.

Digital PR 264

Digital PR Marketing Infographics Video 264

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Your product or service brand name (if different). Your competitor’s product or service brand name (if different). One of the two companies mentioned, though, was listening: Avaya. These include: Your company name.

How To 198

How To Instagram Social Media LinkedIn 198

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? That means there’s greater potential for B2B brands to reach an engaged audience of business users. Instagram Reels can be used to promote brand awareness and even recruitment. New platforms can work for B2B PR .

B2B 405

B2B Social Media Media Twitter 405

Deirdre Breakenridge

MAY 23, 2017

Your blog is your community. And it’s better to build an engaged community over time than it is to serve up a lot of content in the beginning and then drop off the face of the planet. So I have two sets of Facebook, Pinterest, Twitter and Instagram accounts. It may be smarter to create one concise brand.

Blogging 282

Blogging Case Study Social Media Instagram 282

5W PR

DECEMBER 5, 2024

Building a Strong Brand Identity A strong brand identity is crucial for establishing a video game’s presence in the competitive gaming market. The brand should be memorable, consistent, and reflective of the game’s unique qualities. These elements should be visually appealing and easy to remember.

Video 78

Video Community Social Media Interviews 78

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . TikTok is a powerful brand marketing platform. Branded hashtags drive discovery. Why TikTok? .

B2B 310

B2B Video Social Media Creativity 310

Contently - Strategy

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Exercises 52

Exercises Branding Brand Airlines 52

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants… and the list goes on.

Technology 248

Technology Company Enterprise Community 248

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Branding Brand Marketing 177

5W PR

NOVEMBER 29, 2024

Additionally, encouraging user-generated content can create community and foster positive brand sentiment. Norwegian Air Shuttle has leveraged social media to build a strong online community. This demonstrates a commitment to customer service and helps build trust.

Airlines 78

Airlines Marketing Travel Policies 78

Prohibition

AUGUST 25, 2022

With this, users can now share reels to Instagram and Facebook at the same time if the profiles are linked, as is common with cross-platform story and post sharing, enabling users to reach a wider audience at this click of a button. Facebook attempts to keep up with TikTok. Top 3 Brands Utilising Virtual Influencer Marketing.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Stephen Waddington

MAY 9, 2020

The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. It’s led to a saturation and brands struggling to cut through. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels.

Branding 157

Branding Brand Travel Crisis 157

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. People take to Twitter to be part of the news cycle, and to engage with brands, celebrities, and influencers. They are now at around $16.

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Mobile 120

Mobile Community Blogging Publicity 120

5W PR

NOVEMBER 26, 2024

They can build a loyal community around their games by sharing behind-the-scenes content, engaging in discussions, and running contests. Community Building Fostering a sense of belonging is crucial. Platforms like Google Ads and Facebook Ads allow companies to target specific demographics and interests.

Video 78

Video Trends Marketing Advertising 78

NewsWhip

FEBRUARY 25, 2025

How do you evolve from being the worlds best-known Facebook publisher into a media company that truly understands and serves today’s fragmented digital ecosystem? Like many problems for online publishers, it starts with understanding the communities involved. Enter NewsWhip. “We try to focus on high engagement.

Reddit 78

Reddit Community Film Sports 78

Prowly

DECEMBER 4, 2024

And, as a PR pro, your job is to track all mentions that matter to your brand and boil them down to crucial insights , like trending topics, customer sentiment, and competitive intelligence. Your brand is an athleticwear company called lululemon and you’ve launched sustainable clothing packaging. No wonder you might feel overwhelmed.

Data 104

Data Media Product Launch Analysis 104

Prowly

APRIL 11, 2025

Brands can do the same. Because in todays world, a strong reputation doesnt just protect your brand it can turn you into a star. Most brands only focus on their reputation when damage control is called for. The goal : Fix and maintain a brands image. What is reputation marketing? But it's not only about what happened.

Reputation 104

Reputation Publicity How To Marketing 104

NewsWhip

SEPTEMBER 16, 2022

Just as August was coming to a close, Bank of America announced its new initiative to make buying a home easier and more affordable for Black and Hispanic/Latino communities, which includes zero-down-payment and zero-closing mortgages for first-time home buyers. Let’s take a look at what other brands and stories stood out in August.

Banking 78

Banking Community Branding Brand 78

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213