Cision

DECEMBER 11, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. What has your company achieved recently? What is the news announcement?

Writing 293

Writing How To Infographics Pinterest 293

Cision

APRIL 28, 2017

It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Question #1: Historically, this question always receives a wide variety of comments: Communication with the investment community is an essential component of a well-managed public company.

Infographics 174

Infographics Comparison Construction Retail 174

Cision

FEBRUARY 8, 2016

This year, companies spent $167,000 per second on commercials during the big game, but how much reaction did that cash generate on social media? Using Cision Global Insights, we tracked the brands with the greatest share of voice across six product categories. Do you know where your brand stands against the competition?

Infographics 120

Infographics Brand Branding Sports 120

Prowly

FEBRUARY 3, 2025

Ever heard of a brand launching a new product only to fail in generating sales? While great brand recognition is key, it doesn't always result in the kind of buzz stakeholders and clients expect. And oftentimes, it's the lack of an effective brand research strategy. TRY PROWLY FOR FREE What is brand research? The result?

Examples 104

Examples Brand Branding How To 104

5W PR

JANUARY 13, 2025

Thought leadership has emerged as a cornerstone strategy, enabling companies to establish themselves as industry authorities, build trust with their target audience, and ultimately drive business growth. Companies primarily focused on issuing press releases to announce new products, secure media coverage, and generate buzz.

Leadership 78

Leadership B2B Tools Engineering 78

5W PR

FEBRUARY 9, 2025

Small companies and startups face intense competition for attention in today’s crowded marketplace. Research shows that 70% of consumers prefer getting to know a company through articles rather than ads, according to Nielsen. Services can connect companies directly with journalists seeking expert sources.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

OCTOBER 18, 2024

In today’s digital age, effective brand communication is essential for success. Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Create a consistent brand presence across all platforms.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

5W PR

OCTOBER 15, 2024

To ensure that the goods succeed, it’s essential to understand the company’s target audience, create a strong brand identity, leverage digital marketing, utilize public relations, offer samples and promotions, and focus on packaging and point-of-sale (POS) CPG marketing.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Cision

JUNE 16, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. If time permits, try to involve them in the rebranding process.

Communications 250

Communications How To Telecommunications Employee 250

Contently - Strategy

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Exercises 52

Exercises Brand Branding Airlines 52

PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. reveals,” “shows,” “announces,” etc.)

Brand 145

Brand Branding Infographics How To 145

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Check out the survey highlights in our original infographic and read more in our news release. [By Lisa Davis].

Infographics 100

Infographics Survey Content Marketing Marketing 100

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Infographic from a 2017 article in MarTech Advisor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. And that’s exactly where the goals of journalists and brand communicators intersect. Companies have a story to tell, and the media needs to tell a story.

Media 210

Media Automotive Resources Product Launch 210

Cision

NOVEMBER 20, 2017

But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER. So, companies and organizations of every size, shape, and category are embracing influencer marketing as the savior. There is more content than ever, but most content fails miserably. It must be amplified.

Marketing 255

Marketing Infographics Video Content Marketing 255

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. This comprehensive approach allows brands to maintain consistency while adapting their narrative for different platforms and audiences.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates. Explain the company and business objectives.

Company 111

Company Pitching System Interviews 111

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing. .

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively. Once it’s well executed, a successful PR strategy can drive immense value for companies, even during a recession. Many tech companies have announced staff reductions, for example.

Strategy 193

Strategy Reputation Infographics Banking 193

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Long are the days when producing a low or average quality content was enough to raise the awareness and make brands visible.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Contently - Strategy

NOVEMBER 12, 2018

Part of the problem is that small and mid-sized companies want to compete with huge corporations out of the gate. For those us who don’t have endless resources, we can still aspire to be like prolific brands—as long as we have a realistic content marketing strategy. Primary goal(s): Brand awareness.

Content Marketing 110

Content Marketing Company Strategy How To 110

Contently - Strategy

AUGUST 23, 2024

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Create your pillars and subtopics Brand pillars are key to focusing your content. For example, to create a pillar for an eco-friendly clothing brand, you might consider “Sustainable living.”

Strategy 70

Strategy SEO Infographics Meeting 70

Presspage

AUGUST 12, 2020

As more and more brands look to create their own newsrooms , where company news is distributed through a variety of mediums, the look and feel of these sites is crucial. User Experience or UX sits at the intersection of branding, design, usability, and function when it comes to a product or service. What is UX?

Brand 117

Brand Branding Infographics Analytics 117

The Proactive Report

APRIL 6, 2021

. If you don’t already have a website for your company, it’s high time you started preparing yourself for one. Let’s assume that you’ve decided you need a new site, whether it’s to refurbish your old one, or to build a brand new one. Your digital assets are all those things that make up your brand image. Brand bible.

Web 182

Web Guidelines Infographics Brand 182

The Proactive Report

DECEMBER 24, 2014

Many mobile brand experiences are lagging far behind. The desire to be able to access content “any way I want” is the consumers’ most important criteria when rating a mobile brand experience. Two-thirds of consumers (68%) expect a company they interact with to be seen as a technology leader. Infographic courtesy of Kargo.com.

Mobile 201

Mobile Strategy Web Consumer 201

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Trade Shows 178

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. But it requires as much strategy as it does technology.

Brand 120

Brand Branding Media Infographics 120

Contently - Strategy

JANUARY 29, 2019

Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action. Brand awareness can seem like a vague force that’s hard to measure. Building your brand through top-of-funnel content establishes a connection with a new audience.

Brand 111

Brand Branding How To SEO 111

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. The mission statement and goals for the company’s future. •

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

JULY 31, 2017

Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Often that search is not a brand search, but a generic phrase.

Engineering 188

Engineering Interviews Infographics Social Media 188

Cision

APRIL 15, 2015

Go beyond the typical company logo to put a little excitement in your press releases. Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. Here’s how.

Infographics 120

Infographics Product Launch Content Marketing Video 120

5W PR

MAY 27, 2022

Robotics and various products from robotics companies have been excessively used by consumer, commercial, and other industrial businesses, which gives robotics companies plenty of opportunities for utilizing strong public relations strategies and campaigns. Data and Statistics.

Company 88

Company Strategy Publicity Real Estate 88

Contently - Strategy

SEPTEMBER 5, 2024

While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. Plus, implementing a strategic approach to workflow and compliance can turn these daunting tasks into your brand’s secret sauce. Why bother with all the hassle?

Case Study 52

Case Study Study Storytelling Infographics 52

PR Fuel

SEPTEMBER 23, 2021

Meanwhile, 66% of customers agree that companies should make it easier to access their content. You can generate brand awareness, build recognition, and expand your reach online. Not sure how to grow your brand authority and reach using a press release? New sister company. Change of ownership in the company.

Brand 110

Brand Branding How To SEO 110

Rock the Status Quo

NOVEMBER 19, 2014

It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents. Don’t forget to share your uploads in the comments, if you have any – I’d love to see them! You can use the share button to grab a hyperlink.)

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. 00:00:01] Facebook is taking your brand to the woodshed. In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. What are our alternatives?

Facebook 116

Facebook Video Brand Branding 116