ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Agility PR Solutions

OCTOBER 16, 2024

Brand reputation is not just an afterthought —it’s a crucial driver of business success. Did you know that 97 percent of B2B marketers believe that brand marketing plays a key role in creating awareness and building trust?

B2B 98

B2B Reputation Branding Brand 98

Agility PR Solutions

JULY 1, 2024

Employee marketing has been around in some form or another for a while, but it’s taken a new and interesting turn with the advent of social media. Now, everyone can share company events and promotions easily with 300+ friends online, broadening the reach of the company organically.

Employee 103

Employee Reputation Branding Brand 103

Ronn Torossian

NOVEMBER 2, 2023

In the ever-evolving landscape of digital marketing, finance brands are increasingly turning to finance influencers to build brand awareness and engage with their target audience. appeared first on.

Branding 195

Branding Brand Financial Company 195

Ronn Torossian

APRIL 6, 2020

Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In fact, most of the time, the more unique companies are the ones that are focused on a particular niche in a market. Taking charge of a niche market is not that […].

Branding 195

Branding Brand Marketing Groups 195

Remote PR Jobs

JULY 11, 2024

In today's saturated market, brands face the challenge of rising above an ever-increasing number of competitors. However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences. They know what they are and they own it.

Branding 245

Branding Brand Storytelling Airlines 245

Contently - Strategy

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

LinkedIn 98

LinkedIn Examples Branding Brand 98

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Measuring Reader Engagement and Brand Impact. This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels.

Analytics 284

Analytics Content Marketing Corporate Company 284

Agility PR Solutions

SEPTEMBER 30, 2024

Purpose-driven marketing is changing how brands connect with audiences. It goes beyond promoting products, focusing on aligning a brand’s values with meaningful societal or environmental causes. This isn’t just a passing trend; it’s becoming a cornerstone of modern media strategy.

Marketing 178

Marketing Media Advertising Advertising 178

Mindful Marketing

SEPTEMBER 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing I was fascinated to see video recently of a remote Amazonian tribe , deep in the rain forest of Peru, that’s one of the world’s last uncontacted people groups.

Company 91

Company Consumer Banking Course 91

5W PR

NOVEMBER 21, 2024

In the competitive landscape of the hospitality industry, building brand loyalty is crucial for long-term success. It involves creating a deep connection between a brand and its customers, fostering trust, and encouraging repeat business. Loyalty to the brand leads them to choose it over competitors.

Branding 78

Branding Brand Storytelling Employee 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. Given this scenario, a common refrain from many PR firms is, “Give us your marketing plan, and we’ll provide you with a PR strategy.”

B2B 156

B2B Company Storytelling Retail 156

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights.

Branding 323

Branding Brand eBook Advertising 323

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Today, employer branding is a business imperative. A charismatic CEO is a powerful employer branding asset. In a candidate-driven market, culture matters.

Branding 333

Branding Brand Employee Engineering 333

Ronn Torossian

DECEMBER 25, 2023

Digital marketing has become a cornerstone of modern business growth. Whether it’s a company in the business-to-consumer (B2C) or business-to-business (B2B) space, an effective digital marketing strategy can elevate a brand, drive leads, and foster a loyal customer base.

Strategy 195

Strategy B2C Marketing B2B 195

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. It’s a challenge to stand out as an adtech company, especially as a “vendor.” Strategic PR delivers many benefits for adtech brands.

Publicity 203

Publicity Marketing Advertising Advertising 203

Ronn Torossian

APRIL 1, 2022

When most people think about brands with a digital presence, companies in the financial service industry aren’t the first ones that come to mind. Generally, most people assume that the financial services industry is relatively old-fashioned when it comes to digital marketing, but that perception is quickly changing.

Financial 195

Financial Social Media Company Strategy 195

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Your audience should always be at the center of all of your marketing strategies and tactics.

B2B 170

B2B Company Marketing SEO 170

Agility PR Solutions

MAY 4, 2020

Opportunity outages Although power companies keep the lights on, they are often in the dark when it comes to the benefits of marketing their brand. The post How the power of perception helps energy companies market their brands appeared first on Agility PR Solutions.

Energy 111

Energy Company Branding Brand 111

ImPRessions - Crenshaw Communications

APRIL 13, 2022

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.”

Branding 296

Branding Brand How To Corporate 296

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Branding 370

Branding Brand SEO Engineering 370

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Branding 130

Branding Brand Ethics Engineering 130

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. A B2B tech company should submit for in categories wherever their excellence lies.

B2B 295

B2B Industry Company Case Study 295

Agility PR Solutions

NOVEMBER 20, 2024

Currently, content marketing is the main function of modern digital marketing. It improves awareness of the company, educates customers, and turns leads. Brands invest in high-quality content, like social media postings, blog articles, videos, and lectures. Content marketing grew quickly.

Content Marketing 98

Content Marketing Industry Marketing Education 98

Stern + Associates

JULY 8, 2024

If you’re a successful company founder, chances are you have deep industry insights. Establishing a strong, recognizable brand goes beyond expertise; it’s essential for connecting with clients, staff, and the public. But does your target audience really know that? That’s where executive visibility strategy comes in.

Company 62

Company Branding Brand Conference 62

Stern + Associates

JULY 8, 2024

If you’re a successful company founder, chances are you have deep industry insights. Establishing a strong, recognizable brand goes beyond expertise; it’s essential for connecting with clients, staff, and the public. But does your target audience really know that? That’s where executive visibility strategy comes in.

Company 62

Company Branding Brand Conference 62

5W PR

NOVEMBER 22, 2024

However, effectively marketing these products to capture the attention of both parents and children requires a strategic and creative approach in CPG marketing. Educational Benefits One effective marketing strategy is highlighting the educational benefits of children’s toys.

Education 78

Education Marketing Creativity Storytelling 78

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Digiday One of the top publications for anything brands and media, Digiday has a wide offering of newsletters on topics such as media, marketing, retail, the workplace and more. From dissecting successful brand strategies to analyzing real-time crisis management, it ensures its readers are never out of the loop.

Company 203

Company Case Study Trends Crisis Management 203

The Hoyt Organization

APRIL 7, 2023

For your medical spa to succeed, you have to master public relations and establish your brand. Fortunately, these public relations marketing tips for medical spa companies will […] The post Public Relations Marketing Tips For Medical Spa Companies appeared first on The Hoyt Organization.

Company 81

Company Publicity Marketing Media Relations 81

Sword and the Script

JULY 25, 2023

Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. In effect, it’s made branding cool again. There’s a lot of evidence that brand building is valuable.

B2B 95

B2B Branding Brand Marketing 95

5W PR

OCTOBER 1, 2024

Public relations frequently takes a backseat to marketing and advertising in the larger branding narrative. PR is the critical link between a brand and its audience, shaping perceptions, building trust, and fostering loyalty. It emerges as a strategic asset that can significantly impact brand awareness, perception, and loyalty.

Branding 88

Branding Brand Crisis Management Crisis Communications 88

The Hoyt Organization

SEPTEMBER 10, 2024

With so many financial tech (fintech) brands vying for attention in a fiercely competitive market, it’s not enough for a fintech company to merely innovate. To achieve this, successful brands leverage the power of fintech storytelling. This strategic asset can help a brand tap into the customers’ emotions and win hearts.

Financial 101

Financial Real Estate Branding Brand 101

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. Despite layoffs at major tech employers, it’s still a buyer’s market for many jobs. Most say they want to build visibility to attract more customers, or to gain a competitive advantage in their sector.

Branding 156

Branding Brand How To Employee 156

Agility PR Solutions

DECEMBER 9, 2020

Vye President Dan Soldner shares insights on how to effectively rebrand your company Branding is strategic. There’s much more to rebranding than simply changing a logo or the font of your company’s name. A rebrand should be no different.

Branding 174

Branding Brand Marketing Consumer 174

Agility PR Solutions

JUNE 28, 2023

As someone who works in business, you need to be able to understand how branding works. Your brand is essentially the identity of your business. It is how people are going to recognize your company. It includes the likes of logos, color schemes, marketing, uniforms, etc.

Branding 154

Branding Brand Strategy Company 154

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Earned media drives brand differentiation.

Technology 246

Technology Company Banking Education 246

Agility PR Solutions

AUGUST 30, 2021

Traditionally, the public relations team focused on protecting the brand reputation, while it was the job of marketing to get the sales. If your company is still treating PR and marketing as independent entities you’re cutting off the cooperation that builds […].

Branding 168

Branding Brand Marketing Reputation 168