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In the ever-evolving beauty industry, small companies often face the daunting challenge of competing against established brands with substantial marketing budgets and a loyal customer base.
In the rapidly growing cannabis industry, where new products and competitors emerge daily, building brand loyalty is essential for long-term success. Modern consumers are not just looking for products; they seek meaningful connections with brands that align with their values and lifestyles.
Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets Marketers who succeed at integrating brandmarketing with demand marketing tend to produce better results.
Today’s consumers prioritize brands that demonstrate a commitment to eco-friendly practices, from product development to packaging and marketing. For CPG companies, aligning with these values is no longer optional—it’s a necessity for building trust and fostering loyalty.
Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.
B2B companies are using affiliate marketing to promote their products or services. This is one of the strongest marketing strategies as of now. The affiliates covered here drive leads and boost revenue for the company.
Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.
In recent years, influencer marketing has become one of the most impactful ways for brands to reach their target audience, build credibility, and boost sales. However, with the right […] The post Influencer marketing for small brands: Navigating the challenges and opportunities first appeared on Agility PR Solutions.
The cannabis industry is one of the fastest-growing markets in the world, but it also faces some of the most stringent regulations. Navigating the complex legal landscape while building a strong brand presence requires expertise, creativity, and compliance at every step.
Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Marketing budgets are down considerably. Marketing teams are spread thin.
Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.
Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.
In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. This strategy helps establish companies as authoritative voices.
From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.
How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on.
Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.
To really satisfy customers, companies […] The post How AI is revolutionizing customer feedback for brands and marketers first appeared on Agility PR Solutions. With so much competition and rapid changes, businesses need to make sure theyre providing a seamless, optimized, and personalized experience for their customers.
Affiliate marketing is a valuable tool for businesses of all sizes, offering a performance-based model where brands pay affiliates for the traffic or sales they generate.
The toy industry faces unique challenges and opportunities when it comes to brand loyalty, as companies must appeal to multiple generations while maintaining the highest standards of quality and safety. Multi-Generational Marketing Campaigns PR campaigns that bridge generational gaps have shown particular effectiveness.
IBM, one of the oldest tech giants in the world, is a prime example of how B2B tech companies can effectively use B2B technology marketing and content marketing to stay relevant in an ever-evolving industry.
These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. Consistency counts for a lot in many things, including marketing and communications. was changing my profession.
In todays rapidly evolving tech landscape, small brands often face an uphill battle when competing against industry giants. With massive marketing budgets and vast resources, larger companies dominate the digital space, making it increasingly difficult for emerging tech brands to break through the noise.
As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Today, employer branding is a business imperative. A charismatic CEO is a powerful employer branding asset. In a candidate-driven market, culture matters.
Among the findings are that buyers have more companies on their “short list,” more decision-makers are involved in the purchasing process, and being the incumbent vendor on the list is no guarantee. It also bears a warning sign for B2B marketers: buyers don’t understand how your product is different. That builds trust.
SaaS companies have slashed marketing budgets, effectively cutting off communications with customers; and now some are imposing harsh terms to protect margins at the expense of trust There’s an old saying, it’s not the circumstances that matter as much as your response to them.
As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. A B2B tech company should submit for in categories wherever their excellence lies.
As a freelancer, you can: Set your own freelance public relations rates, whether charging hourly or by project, and tailor them to meet market demand while reflecting your expertise. Build your niche, whether in fashion PR, music PR, or corporate branding. Take advantage of remote freelance work. How to Start Freelance PR?
In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.”
As consumers become increasingly aware of the environmental impact of their choices, they are gravitating toward brands that prioritize eco-friendly practices. They are willing to pay a premium for brands that demonstrate a commitment to sustainability. BrewDog is a Scottish craft brewery renowned for its commitment to sustainability.
For many companies, this provides exciting opportunities to enter into new markets faster than ever before. But increasing brand visibility in unfamiliar markets is not always easy. For a company without existing relationships or translation capabilities, success might be limited.
Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights.
Social media influencers have become central figures in modern marketing strategies , but brands are moving away from short-term, transactional relationships in favor of sustained partnerships. This shift reflects a deeper understanding of how authentic connections drive consumer trust and brand loyalty.
Its good that trust is back in fashion for demand generation at the strategic level but weve got to put those words into action across all marcom tactics too How do marketers balance trust-building with immediate lead generation? Many companies have stopped putting datelines on content. Its long overdue.
Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging.
The relationship between companies and their employees has fundamentally shifted in recent years. PR and digital marketing teams play an instrumental role in meeting these evolving workforce needs. Workers now seek more than just a paycheckthey want purpose, connection, and a sense that their contributions matter.
But here comes brand tracking. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measure brand health effectively and (almost) effortlessly.
Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.
But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. Because it turns out that only 30% of consumers trust companies.
Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.
Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. The NFL’s TikTok strategy shows how traditional brands can adapt to new platforms. LinkedIn values professional insights and thought leadership.
If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need. New PR software tool Dazzle launches If a PR firm and a European legaltech company entered a joint venture, Dazzle would be the outcome. At that time, the company said it had raised $5.5 Everyone knows it.
From artificial intelligence to blockchain and cybersecurity, new companies are emerging daily, each vying for attention in crowded and complex markets.
A strong brand identity forms the foundation of any successful business in today’s digital world. Research from McKinsey shows that brands with consistent presentation across platforms see an average revenue increase of 33%. Document these traits in brand guidelines that all content creators can reference.
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