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The beauty of PR: How small brands in the beauty industry can shine in a crowded market

Agility PR Solutions

In the ever-evolving beauty industry, small companies often face the daunting challenge of competing against established brands with substantial marketing budgets and a loyal customer base.

Industry 183
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Building Brand Loyalty in the Cannabis Industry Through Marketing

Ronn Torossian

In the rapidly growing cannabis industry, where new products and competitors emerge daily, building brand loyalty is essential for long-term success. Modern consumers are not just looking for products; they seek meaningful connections with brands that align with their values and lifestyles.

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Brand marketing PLUS demand marketing beats brand VERSUS demand, study finds

Sword and the Script

Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets Marketers who succeed at integrating brand marketing with demand marketing tend to produce better results.

Study 148
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The Role of Sustainability in CPG Marketing Campaigns

Ronn Torossian

Today’s consumers prioritize brands that demonstrate a commitment to eco-friendly practices, from product development to packaging and marketing. For CPG companies, aligning with these values is no longer optional—it’s a necessity for building trust and fostering loyalty.

Marketing 195
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5 LinkedIn Marketing Examples From Brands That are Rocking It

Contently - Strategy

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

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Affiliate marketing software solutions for B2B companies—key functions, benefits and brands

Agility PR Solutions

B2B companies are using affiliate marketing to promote their products or services. This is one of the strongest marketing strategies as of now. The affiliates covered here drive leads and boost revenue for the company.

Software 100
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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334