Agility PR Solutions

AUGUST 31, 2021

The post The new face of local: 3 out of 4 consumers say they expect a hybrid customer journey appeared first on Agility PR Solutions.

Local 153

Local Consumer Retail Brand 153

Onclusive

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more.

Brand 246

Brand Branding eBook Leadership 246

5W PR

DECEMBER 24, 2024

As consumers become increasingly aware of the environmental impact of their choices, they are gravitating toward brands that prioritize eco-friendly practices. A growing number of consumers are actively seeking out products that align with their values. Consumers are increasingly demanding transparency in supply chains.

Brand 78

Brand Branding Marketing Energy 78

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand. Define your brand’s “type.”

Consumer 168

Consumer Brand Branding How To 168

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

5W PR

FEBRUARY 8, 2025

The stakes are particularly high – a single cultural misstep can damage brand reputation and trust that took years to build. Research by McKinsey shows that 78% of consumers are more likely to purchase from brands that demonstrate cultural understanding. Take McDonald’s approach in India as an example.

Local 78

Local Training Data Consumer 78

Agility PR Solutions

MAY 27, 2024

As e-commerce becomes riskier in an increasingly vulnerable world of e-predator sophistication, new research finds that Americans are turning more attention to small businesses in their communities and, in wanting to see their Main Streets thriving, many are willing to do their part to keep local shops in business.

Local 98

Local Consumer Small Business Brand 98

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. You may be able to use a current topic in the news cycle for your client/brand, but bear in mind that a spokesperson must be ready to open their schedule for a segment on short notice. Spell it out.

Local 323

Local Pitching Print Interviews 323

5W PR

DECEMBER 6, 2024

While these restrictions aim to protect public health and promote responsible consumption, they can also pose significant challenges for brands seeking to create impactful campaigns. Brands must carefully consider their target audience and ensure that their advertising efforts align with ethical and legal guidelines.

Advertising 78

Advertising Advertising Ethics Local 78

5W PR

MARCH 25, 2025

The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. According to Sprout Social, 73% of consumers follow fitness brands on social media platforms.

Strategy 78

Strategy Marketing Local SEO 78

5W PR

DECEMBER 23, 2024

By aligning with the values of eco-conscious consumers, these strategies aim to promote responsible travel and contribute to the preservation of our planet. They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation.

Travel 78

Travel Tourism Marketing Local 78

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Bianchi Biz Blog

OCTOBER 28, 2024

At the same time, unbranded communication is emerging as an effective strategy to reach consumers, especially in sectors with strict regulations. Building strong relationships with local media and opinion leaders. It is crucial that they thoroughly understand the local environment and be capable of responding effectively.

Marketing 101

Marketing Crisis Local Internal 101

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. Nice to see a local company doing that here in Minnesota.

Social Media 198

Social Media Brand Branding Employee 198

Bianchi Biz Blog

DECEMBER 5, 2024

Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.

Radio 83

Radio Sports Marketing Local 83

Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.” Should CEOs speak out on social, civil and political issues?

Corporate 198

Corporate Brand Branding Agriculture 198

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Brand 104

Brand Branding How To Measurement 104

Cision

JUNE 8, 2015

But what one tactic can drive employee engagement and consumer support? It’s a broad term referring to the social good your brand does locally, nationally or globally. It can take a variety of routes from volunteering at the local food pantry to partnering with a national cause like the American Cancer Society.

Employee 120

Employee Consumer Banking Local 120

5W PR

DECEMBER 21, 2024

It demands a deep connection with consumers, a sense of belonging, and a loyalty that extends beyond the product itself. Beauty brands are increasingly turning to community-building strategies to foster these connections and cultivate a dedicated following.

Community 78

Community Marketing Ethics Consumer 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

Agility PR Solutions

APRIL 27, 2021

Consumers today keep their smartphones on them for immediate access to information—and it’s usually their go-to source to find out about anywhere they plan to go. The post How’s your local SEO? 3/4s of consumers look at a business’s online presence before visiting appeared first on Agility PR Solutions.

Local 92

Local SEO Consumer Creativity 92

5W PR

SEPTEMBER 14, 2020

There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign.

Local 88

Local Marketing SEO Mobile 88

Cision

SEPTEMBER 22, 2016

The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. All of the goodwill that brands had generated disappeared. The Post-Trust Era. What Is a Skeptic?

Consumer 120

Consumer Crisis Management Advertising Advertising 120

Onclusive

FEBRUARY 7, 2023

So, effectively communicating your brand’s environmental sustainability strategy will be an essential part of your role for the foreseeable future, if not forever!   Y ou need to get it right if you want to build a solid brand reputation and avoid greenwashing accusations. You need to be your company’s harshest critic. Great right?

Reputation 195

Reputation Brand Branding How To 195

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination. Brand Storytelling Storytelling remains one of PR’s most powerful tools.

Consumer 78

Consumer Brand Branding Crisis Management 78

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Creating a brand PR stunt that really works. million to local customers.

Brand 136

Brand Branding Local Hotels 136

Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. I am excited about being part of an evolving industry where local influence is growing in importance. and in local communities. I came to D.C.

Public Affairs 227

Public Affairs Local Education Policies 227

Bianchi Biz Blog

JANUARY 16, 2025

Media Profile is well known for supporting international brands in Canada including Honda, Acura, Starbucks, Home Depot, OpenTable, Kayak and Uber. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. This means its stories often appear in numerous papers.

Print 100

Print Marketing Instagram Newspapers 100

Cision

NOVEMBER 11, 2016

At Crenshaw, you work with a variety of brands and businesses. What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. How can brands keep up?

Communications 253

Communications Data Local Survey 253

5W PR

FEBRUARY 20, 2024

Consumers are no longer swayed by catchy jingles and flashy products. They now seek purposeful brands that create a meaningful impact. Companies must adapt and embrace sustainable brands and mission-driven branding. Consumers now make purchasing decisions based on a brand’s values and impact on the world.

Consumer 78

Consumer Brand Branding Ethics 78

Prowly

MARCH 12, 2025

Can't miss out on print coverage if you want to build a high brand reputation and credibility. Print media monitoring is the process of tracking and analyzing mentions of your brand, your clients, or relevant industry topics in printed publications. REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025?

Print 104

Print Strategy How To Newspapers 104

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82

Local SEO Strategy How To 82

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Cision

APRIL 25, 2017

How is the average news consumer supposed to separate fact from fiction? And yes, that includes parody content from brands. Information is everywhere. That’s where the Associated Press steps in. Facebook focuses on the content that is patently untrue, but the AP is not bound by these limitations in their checks.

Facebook 303

Facebook Newspapers Local Crisis 303

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . Luckily, there are so many ways to consume news that it’s pretty hard to miss it. That’s why we in PR need to stay on top of relevant news.

Pitching 333

Pitching Case Study Leadership Data 333