Agility PR Solutions

OCTOBER 3, 2021

As consumers leap from brand to brand in these times where trust is hard-earned, a new study from marketing solutions firm Vericastoffers new insights into this increasingly fickle behavior—revealing that consumers are ever-cautious and price sensitive, and are willing to trade brand loyalty for the best value.

Consumer 144

Consumer Strategy Branding Brand 144

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Article relevance toward the brand, including the presence of the brand name in the headline. ?

Consumer 370

Consumer Publicity Media Analysis 370

Ronn Torossian

FEBRUARY 18, 2022

Companies that are looking to connect with leads, prospects, and consumers constantly need to create and share content that engages with those audiences across a variety of touchpoints. To do that, it’s best to use visual content marketing strategies alongside all other marketing campaigns.

Content Marketing 195

Content Marketing Strategy Marketing Consumer 195

Ronn Torossian

JANUARY 10, 2022

Why do consumers buy what they choose to buy? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. If consumers are asked why they chose a certain product […].

Branding 447

Branding Brand Consumer Communications 447

Prohibition

SEPTEMBER 11, 2024

We all know by now that TikTok has been leading the influencer marketing wave in recent years. This movement turns the influencer marketing rulebook on its head, encouraging users to reject overconsumption and the daily influences we face on platforms such as TikTok. What is De-Influencing?

Strategy 62

Strategy Viral Branding Brand 62

5W PR

OCTOBER 17, 2024

The holiday season is a prime time for toy sales when retailers and manufacturers strive to capture the hearts and wallets of eager consumers. To maximize their impact and boost revenue, businesses must employ effective cpg marketing strategies that resonate with shoppers and drive sales.

Strategy 78

Strategy Marketing Mobile Retail 78

5W PR

JULY 6, 2023

Snack brands achieve iconic status by standing out in a crowded market. Nike’s strong brand image and innovative products attract customers. Apple’s brand image has attracted millions worldwide. Snack brands can do the same with a differentiation strategy.

Consumer 78

Consumer Branding Brand Marketing 78

Agility PR Solutions

JUNE 23, 2024

In the contemporary digital age, ethical marketing is an imperative aspect of brand identity and consumer engagement. Ethical marketing refers to conducting business operations and promotional activities while upholding morality, transparency, and social responsibility principles.

Ethics 106

Ethics Tools Trends Strategy 106

Ronn Torossian

SEPTEMBER 16, 2019

It’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on.

Strategy 210

Strategy Marketing Advertising Advertising 210

5W PR

JANUARY 3, 2024

In the dynamic landscape of con͏sumer he͏alth brands , understanding the needs, prefere͏nces, and expectations of the target audience is paramount. Consume͏r surveys emerge ͏as a strategic tool, providing valuable ͏insights that empower brands to͏ tailor their offerings, enhance customer experiences, and foster trust.

Survey 78

Survey Consumer Branding Brand 78

5W PR

OCTOBER 6, 2023

Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies. The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge.

Consumer 88

Consumer Strategy Case Study Survey 88

The Hoyt Organization

JANUARY 25, 2024

This means the market volume will reach $102.90bn by 2028! With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. A brand strategy is a long-term plan that outlines specific goals and objectives for a brand and how they will be achieved.

Strategy 93

Strategy Branding Brand SEO 93

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Video 132

Video Strategy Marketing Instagram 132

Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. These insights help brands understand what’s being said about them.

Trends 195

Trends Marketing Analysis Leadership 195

5W PR

OCTOBER 10, 2024

The holiday season presents a unique opportunity for alcohol brands to boost sales and create lasting customer relationships. By implementing effective marketing strategies with the help of an alcohol marketing agency , businesses can capitalize on the festive atmosphere and drive consumer demand.

Strategy 78

Strategy Marketing Retail Consumer 78

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Ronn Torossian

FEBRUARY 1, 2021

Besides being widely used for chat rooms, chat today is becoming recognized as the next powerful tool for marketers. Like the chat rooms, chat marketing encourages consumers to engage […]. The post Brand Engagement Through Chat Marketing appeared first on.

Branding 195

Branding Brand Marketing Consumer 195

Agility PR Solutions

MARCH 17, 2022

With wartime actions escalating in Ukraine, and as businesses struggle to align their marketing strategy with public conscience and growing scrutiny from consumers, new research from consumer insights enterprise platform Zappi shows that consumers have high expectations of brands and how they respond to the Russia-Ukraine conflict.

Consumer 147

Consumer Branding Brand Enterprise 147

Remote PR Jobs

JULY 11, 2024

In today's saturated market, brands face the challenge of rising above an ever-increasing number of competitors. However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences. They know what they are and they own it.

Branding 245

Branding Brand Storytelling Airlines 245

5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

Consumer 88

Consumer Branding Brand Agriculture 88

Ronn Torossian

AUGUST 27, 2021

A brand needs to think about information that niche audiences want to know. Building an effective content strategy to reach buyers is essential for the success of a business. Content which is easy to consume ultimately leads to greater financial returns.

Consumer 195

Consumer Financial Strategy Branding 195

5W PR

MAY 17, 2024

As consumers gravitate more towards adventure, escape, and a bond with nature, outdoor brands face the challenge of distinguishing themselves in a bustling marketplace. Fostering brand recognition In a world teeming with marketing tactics, brand recognition stands paramount.

Strategy 78

Strategy Branding Brand Travel 78

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. People want to know what they’re consuming and its origin.

Consumer 88

Consumer Branding Brand Education 88

Contently - Strategy

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.

Trends 52

Trends Marketing Strategy Branding 52

Ronn Torossian

MAY 6, 2022

It’s not always easy for healthy snack brands to market their products to the target audience given the number of market competitors they have to face. However, with several commonly used PR and marketing strategies, even the smallest healthy snack brands can make waves with their customers and the media.

Strategy 195

Strategy Publicity Consumer Branding 195

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. Based on these data-driven insights, you can further optimize your earned media strategy.

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Some of these insights are quite surprising, so you don’t want to miss this! “By

Consumer 195

Consumer Publicity Media Analysis 195

Contently - Strategy

OCTOBER 29, 2024

Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. It reads more like a subreddit than a content marketing hub — and that’s why it works.

B2B 99

B2B Branding Brand Case Study 99

5W PR

OCTOBER 9, 2023

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. Crafting global PR strategies tailored to cosmetics brands is essential to succeed in the competitive global beauty industry. Influencers can provide authenticity and credibility.

Strategy 78

Strategy Branding Brand How To 78

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research.

Consumer 88

Consumer Branding Brand Ethics 88

Stern + Associates

MAY 6, 2024

The best part of Brandon Pantano’s job is helping leaders, brands and businesses use the latest marketing best practices to improve their bottom lines. From shaping brands using integrated marketing strategy to business development to SEO, the role of a digital marketer has the power to transform.

Strategy 71

Strategy Marketing SEO B2B 71

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Owned media strategies are no exception. Seek internal experts.

Strategy 418

Strategy Media Advertising Advertising 418

5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. You can use both traditional offline PR methods as well as online marketing. What is a Product Launch Strategy? They can, however, be good for drumming up publicity.

Strategy 88

Strategy Product Launch Branding Brand 88

Agility PR Solutions

NOVEMBER 22, 2021

Content marketing is a great approach for building a relationship with a target audience. Instead, consumers prefer to build a relationship, bond with a brand and feel they are purchasing goods and services from a relatable human. In the 21st Century, traditional sales tactics rarely yield fruit.

Content Marketing 165

Content Marketing Strategy Marketing Course 165

Prohibition

SEPTEMBER 26, 2024

Influencer marketing is one of the most powerful channels for brands to reach their target audiences, with influencer partnerships becoming a cornerstone of brand strategies for brands looking beyond standard marketing channels to maximise reach. Enter AI (Artificial Intelligence).

Branding 62

Branding Brand Marketing Ethics 62

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control.

Branding 370

Branding Brand SEO Engineering 370

5W PR

OCTOBER 1, 2024

Public relations frequently takes a backseat to marketing and advertising in the larger branding narrative. PR is the critical link between a brand and its audience, shaping perceptions, building trust, and fostering loyalty. It emerges as a strategic asset that can significantly impact brand awareness, perception, and loyalty.

Branding 88

Branding Brand Crisis Management Crisis Communications 88