PRSay

MAY 9, 2023

A case in point is the brand S’well. It’s unlikely that any amount of paid advertising would have built the same value for the brand. But unless it’s a consumer product and an influencer’s post leads directly to the purchase, it’s generally hard to track. Today, a S’well water bottle has practically become a fashion accessory.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Cision

APRIL 29, 2015

Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D. Rockoff and Ed Silverman appears, my curiosity piques and I wonder what impact it will have on the pharma brands referenced. leave me with a favorable or unfavorable impression of the brand?

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Cision

MAY 17, 2016

Anthony Bianco, executive vice president and general manager at República, says brands need to invest in each component of communication to ensure success. Considering the sheer volume of content flooding our senses at any given time, brands can’t afford missed opportunities. How can brands appeal to a diverse audience?

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

ISEBOX

OCTOBER 26, 2016

Healthcare professionals and consumers are demanding information. And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. Round 1- Mobile Responsive: We never know where, or how our audience is going to receive our pharmaceutical campaign content. ISEBOX: YES. Advantage: Draw.

Pharmaceuticals 70

Pharmaceuticals Enterprise Mobile Analytics 70

Mindful Marketing

MAY 8, 2021

GlaxoSmithKline (GSK), maker of Excedrin , one of the world’s best-known pain management products, recently decided to target video gamers , a cohort whose long hours of intent focus on video screens often create the condition the brand is built to cure—headaches. It’s not surprising that gamers are susceptible to headaches.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.

Healthcare 61

Healthcare Strategy Publicity Pharmaceuticals 61

PR in High Definition

MAY 31, 2017

Amazon for example, is a brand that we would typically trust. It’s a solid brand built on efficiency and doing things right ( most of the time ). But…would you trust Amazon to deliver your pharmaceuticals? Will consumers truly trust Amazon? PR is a vital tool in helping to build trust and credibility for brands.

Communications 48

Communications Branding Brand Pharmaceuticals 48

Prohibition

MARCH 30, 2021

This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. Even though it might not be the most appealing combo to cure your appetite, it was certainly a simple but clever idea from the brand.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

PRSay

OCTOBER 11, 2019

For example, one of the most common business challenges we see is creating greater brand awareness — but often, the real question is not asked. However, in industries such as pharmaceuticals, it can be harder to connect PR results to revenue, given the complexity of prescription-based sales.

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

Mindful Marketing

FEBRUARY 14, 2021

.” The automaker certainly had good intentions, but I doubt the inadvertently somber spot did much to boost the company’s brand. Several years ago, I did research on the same phenomenon found in pharmaceutical ads , which are probably the worst offenders when it comes to sending mixed commercial messages.

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the brand or PR agency behind the media tour, you will be driving the action.

Media 120

Media Television Pharmaceuticals Radio 120

ISEBOX

FEBRUARY 2, 2017

More than one-third of physicians say that direct-to-consumer advertising should be banned. Consumers are savvy and you risk insulting them. Harvard Business Review conducted a survey on what makes consumers “sticky,” i.e., more or less likely to convert based upon a marketing message. A ban…on ALL DTC marketing?

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Insurance Insurance 54

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Consumer health and fitness. Consumer technology. Pharmaceutical companies. The accounts are a mix of individual users/people, as well as brands.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. ” It’s good that certain companies finally have resolved to remove overtly racist branding (e.g.,

Marketing 74

Marketing Pharmaceuticals System Policies 74

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Waxing UnLyrical

MAY 13, 2019

Small businesses on the other hand, are like the local government, they’re closer to consumers. One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Here are: Some Brands that Failed to Listen.

Small Business 91

Small Business Community Pharmaceuticals Social Media 91

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” The volume is coming from health, pharmaceutical, education and government sectors. Out of respect, yesterday, I did not publish.

Product Launch 93

Product Launch Survey Banking Pharmaceuticals 93

Sword and the Script

SEPTEMBER 15, 2015

That was my question to a pharmaceutical sales rep in my MBA cohort a decade ago. “Increasingly, consumers encounter brands outside of shopping contexts.” ” Encountering Brands out of Shopping Context. No one logs into Facebook in anticipation of seeing sponsored content from a favorite brand.

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. After the success of the first campaign, ''Shine Strong'' is something we''re committed to as a brand.".

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

PR 20/20

NOVEMBER 30, 2022

A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Consumers are more willing to trust peer reviews or recommendations than a company. In fact, 93% of consumers say that online reviews influence their purchase decisions. Goal completions. Average session duration.

Marketing 52

Marketing Technology Internal International 52

ISEBOX

JANUARY 5, 2016

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. Patients are also consumers. Communicating with Educated Patients.

Pharmaceuticals 70

Pharmaceuticals Media Relations Media Healthcare 70

Ethical Voices

JULY 24, 2023

What’s your advice when it comes to the use of AI and misinformation or how brands can protect against it? The same way in the pharmaceutical industry and medical industry, discloses in those ads “this may cause” and in politics, “paid for by”. I always believe that transparency and sunshine is what’s most cleansing.

Ethics 76

Ethics Government Pharmaceuticals Policies 76

ISEBOX

JANUARY 5, 2016

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. Patients are also consumers. Communicating with Educated Patients.

Pharmaceuticals 70

Pharmaceuticals Publicity Healthcare Enterprise 70

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link.

How To 48

How To Media Print Real Estate 48

MaccaPR

OCTOBER 17, 2016

Determine a format that will work with your organization’s brand…and get to work! Pharmaceutical giant Eli Lilly incorporate its 136 page integrated report into a microsite that also houses videos, infographics and charts to tell its story, all communications tactics that are growing in popularity in corporate sustainability reports.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. more views.

Infographics 72

Infographics Case Study Video Survey 72

Mindful Marketing

SEPTEMBER 30, 2024

High-profile morale lapses like Volkswagen developing a defeat-device to trick emission tests , Wells Fargo employees creating fake accounts , and Turing Pharmaceutical’s CEO Martin Shkreli increasing the price of a life-saving drug by 5,000% , have suggested that marketing ethics are easily forgotten.

Ethics 113

Ethics Marketing Pharmaceuticals Conference 113

Mindful Marketing

AUGUST 13, 2022

It’s nice that company sponsorship has been democratized, but with so many people pushing products, how can consumers survive the promotional onslaught? The great expansion of spokespeople hit home for me a few months ago during a discussion about personal branding in our university's capstone marketing course.

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75

Cision

SEPTEMBER 3, 2015

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. Obviously you want your brand to be aligned with key influencers in your market.

Healthcare 120

Healthcare Pharmaceuticals Branding Brand 120

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202