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The field of public relations (PR) has always been dynamic, but recent shifts in technology, consumer behavior, and media consumption patterns are transforming the way brands engage with their audiences.
In an era defined by rapid technological advancements and shifting consumer behaviors, the field of public relations has undergone a remarkable transformation. This op-ed explores the current trends in […] The post The evolution of consumer PR trends in the digital age appeared first on Agility PR Solutions.
trillion dollars as of 2023, showcasing changes in how consumers make purchases. From organic cat food to AI-powered gym equipment, pet care, fitness, and home maintenance brands leverage wellness trends to gain trust, loyalty, and media attention. The global wellness industry, shaped by the pandemic, was valued at 5.6
Here are three ways PR agencies can harness the latest trends to best serve their clients in 2025. #1 1 Help clients embrace brand authenticity and transparency People are tired of brands positing that they are perfect. In contrast, consumers love it when brands feel real and authentic.
And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.
TikTok, the short-form video-sharing platform, has rapidly become a hub for beauty trends and inspiration. With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers.
Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Livestreaming is Changing How We Consume Video. But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it.
As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022.
The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. This is particularly true for marketing, and the same applies to brand and corporate communications. Work will be fully digital.
Public relations plays a pivotal role in shaping brand perception and driving user engagement. As we head into 2025, understanding the latest PR trends in app marketing is essential for brands looking to capture consumer attention and foster loyalty.
The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. PR teams need to note what’s driving trends in content consumption – whether it be convenience, price point, overall user experience, or anything else. But what about PR?
Amid the chaos of a pandemic, brand leaders and marketers will need to put emerging technologies to the test while moving through supply chain disarray. Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new behavior patterns.
These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. Here’s our perspective on the trends we anticipate will shape the industry, along with the role PR can play in helping leaders stay ahead in a competitive market.
In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. They’ll have to stay abreast with marketing trends or face challenges associated with Digital Darwinism. Given the rapid changes in the marketing […].
For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Here are some of the key trends all businesses should be #following this year. Creating a channel and producing relevant content for a brand are just the start. TikTok: Capturing Gen Z and beyond .
The clean beauty movement has taken the beauty industry by storm, transforming consumer preferences and reshaping industry standards. This consumer-driven trend prioritizes products that are free from harmful chemicals, made with natural or organic ingredients, and produced sustainably and ethically.
Navigating without a clear grasp of consumer perceptions can lead to missed opportunities. But here comes brand tracking. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. What is brand health?
This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.
This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.
These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape. The consequences of these legal battles are tangible, affecting how brands operate and manage their public image.
The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.
Brand Keys, the New York-based brand loyalty and engagement research consultancy, annually translates behavioral and emotional engagement metrics from our Customer Loyalty Engagement Index to identify marketing trends. million customer loyalty and engagement assessments for 1,624 brands in 142 […].
One day, youre grasping a new requirement and exhaling in relief; the next you find out that trend is already on its way out. Thats why weve broken down the five biggest PR trends shaping 2025. Looking back on statistics weve gathered over the last two years, its safe to say that most of the industry has adjusted to this trend.
The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.
We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Consumers have reacted by shifting their focus more toward information than commercialism. The role of public relations is to positively place a brand into news stories.
Venture Capital Trends to Watch in 2025: Strategic Insights for a Transformative Year Ahead As we look toward 2025, the venture capital (VC) landscape is poised for transformation. Following cautious optimism and recent growth, the industry is evolving with trends that promise to shape its future.
It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Swift reactions are key, given the speed of the news cycle.
In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. In fact, shaping and capitalising on both industry trends and consumertrends (rather than just responding), has numerous benefits. The ability to accomplish this comes from trend tracking.
As K-beauty continues its rise in popularity worldwide, more Korean beauty brands are expanding into the U.S., Partnering with a PR agency like 5WPR can be pivotal for K-beauty brands looking to stand out. Here’s why a PR strategy matters and how it can help brands flourish stateside. million weekly views—a 622.9% through 2028.
The 5W Beauty PR , Health & Wellness team was on the ground at Cosmoprof North America Miami, exploring the latest innovations and emerging trends shaping the beauty industry in 2025. Beauty PR firms can use these insights to position brands as leaders in cutting-edge beauty.
The social media landscape has fundamentally shifted how brands connect with their audiences, and TikTok stands at the forefront of this change. PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike.
Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. Here are six trends that stood out. The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Okay, these are just a few of the trends that I saw at CES 2020. CCPA has an impact.
This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. Here are a few examples of economic factors that might be important to track: Unemployment Interest rates Inflation rates Foreign exchange rates Consumer confidence and spending.
The pandemic has also changed consumers’ expectations about the way brands should communicate with the public. The post 5 public relations trends that will gain traction post-COVID appeared first on Agility PR Solutions. Here are […].
Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. But, you don’t need to share user-generated content on social media alone. The result?
While brand loyalty is historically thought to be based on money-saving opportunities like product discounts and loyalty program perks, new research from CX software firm Redpoint Global asserts that the concept of loyalty is shifting in the post-pandemic age.
Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. In doing so, backlash from supporting issues that are “off-brand” can be mitigated.
In today’s competitive marketplace, brands are constantly seeking innovative ways to connect with their target audience and foster long-lasting loyalty. Highlight real-life stories and experiences that align with the brand’s values. Understand the target audience’s needs, preferences, and pain points.
Brands and businesses that assume sustainability is just a “best case scenario” for consumers, but not a significant factor in purchasing, are not paying enough attention—consumers have been clear about the importance of green practices for the brands they choose to purchase from, and new research from product value management platform Propel Software (..)
Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media listening is fast becoming an essential part of the PR and Comms toolkit.
In today’s highly competitive business landscape, building and maintaining brand loyalty is essential for the long-term success of any company. Brand loyalty represents a customer’s commitment to repeatedly choose and advocate for a specific brand over its competitors. What is brand loyalty?
Environmental issues are increasingly carrying more weight with consumers, but brands and businesses may not be aware of just how much influence the issue has on brand loyalty. The post 85 percent of consumers decide against buying because of brands’ climate change inaction appeared first on Agility PR Solutions.
Social media has fundamentally changed how brands face public scrutiny and criticism. PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines.
The consumer packaged goods (CPG) industry is a competitive landscape, especially for emerging brands. Navigating the CPG retail landscape is a complex but rewarding endeavor for emerging brands that invest in CPG marketing. They seek products that align with their brand image, cater to their target audience, and drive sales.
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