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7 consumer public relations trends to watch: Navigating the evolving landscape of consumer engagement

Agility PR Solutions

The field of public relations (PR) has always been dynamic, but recent shifts in technology, consumer behavior, and media consumption patterns are transforming the way brands engage with their audiences.

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The evolution of consumer PR trends in the digital age

Agility PR Solutions

In an era defined by rapid technological advancements and shifting consumer behaviors, the field of public relations has undergone a remarkable transformation. This op-ed explores the current trends in […] The post The evolution of consumer PR trends in the digital age appeared first on Agility PR Solutions.

Consumer 105
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How consumer-focused brands use wellness trends to modernize PR approaches

Agility PR Solutions

trillion dollars as of 2023, showcasing changes in how consumers make purchases. From organic cat food to AI-powered gym equipment, pet care, fitness, and home maintenance brands leverage wellness trends to gain trust, loyalty, and media attention. The global wellness industry, shaped by the pandemic, was valued at 5.6

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Brand Authenticity and Other Emerging Trends Impacting Public Relations in 2025

PRSay

Here are three ways PR agencies can harness the latest trends to best serve their clients in 2025. #1 1 Help clients embrace brand authenticity and transparency People are tired of brands positing that they are perfect. In contrast, consumers love it when brands feel real and authentic.

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What Consumers Are Saying About ESG – And What That Means for Your Business

And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.

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Beauty Marketing Trends Grabbing Consumer Attention on TikTok

5W PR

TikTok, the short-form video-sharing platform, has rapidly become a hub for beauty trends and inspiration. With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers.

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Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

Cision

Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Livestreaming is Changing How We Consume Video. But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it.

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