Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

MAY 25, 2015

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods.

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Cision

MAY 25, 2017

Once earned media can attribute value the way paid advertising and owned content does, then communicators will be in a prime position to pick up the billions of dollars being reallocated within the marketing mix. Owned Media Requires Great Storytelling. Paid Media Will See Big Changes.

Advertising 272

Advertising Advertising Storytelling Media 272

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. PR is now being fueled by the omnipresence of digital content.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

OCTOBER 4, 2017

This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It’s considered the most credible and influential source for storytelling. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Emerging tech companies are often challenger brands. This cultivates more brand credibility long-term.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Contently - Strategy

MAY 13, 2024

Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. That vegan ramen brand that relentlessly stalks you around the internet because you looked up “quick plant-based recipes” one time ?

Content Marketing 109

Content Marketing Privacy Marketing Google 109

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. Does good PR create more prospects at the top of the marketing funnel? But that awareness may be of the brand involved, or maybe just the problem it addresses. Branded content like bylined articles and blog posts offer multiple benefits.

Storytelling 233

Storytelling Education Software LinkedIn 233

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Humanize Your Brand. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated.

Trends 124

Trends SEO Leadership Print 124

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit.

Social Media 118

Social Media Fashion Media Travel 118

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. Content Marketing Lesson #2: Showcase stellar examples. Let us know in the comments.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing.

Social Media 93

Social Media Marketing Media Storytelling 93

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Contently - Strategy

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? With more creativity in marketing assets.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections. Fostering emotional connections is crucial in healthcare.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Lauri Pehar Borsh

FEBRUARY 13, 2014

The ability to tell a story is a fundamental skill that all good brand communicators should possess. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. By Richard Brownell | PR News Online 02/11/2014. Take it to your audience!

Storytelling 83

Storytelling Brand Branding Corporate 83

Cision

AUGUST 4, 2016

How many eyes are on your content? Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101. Who is your target audience?

Brand 120

Brand Branding Guidelines Content Marketing 120

The Proactive Report

APRIL 28, 2015

Every PR practitioner has had it drummed into them that we should be telling our brand’s story. David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience.

Storytelling 100

Storytelling Tools Digital PR Course 100

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. You can’t just post content, hope it reaches your target audience, and wait around while you come out on top with lots of adoring followers. 1: What do you hope to achieve with social media?

Social Media 120

Social Media Media Instagram Advertising 120

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Top marketing challenges.

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 186

Marketing Content Marketing Data Social Media 186

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 189

Writing Communications Marketing B2B 189

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human.

Brand 156

Brand Branding How To Storytelling 156

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. It’s changed how (if) we travel.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Deirdre Breakenridge

APRIL 10, 2017

Too often, new business owners make the mistake of committing to their brand name before researching available domain names. agency, media and. Five years ago, no one expected their PR firm to have video storytelling capabilities. and name.kitchen, where she does media relations, content marketing, and social media.

Travel 281

Travel Technology Conference LinkedIn 281

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Software 78

5W PR

OCTOBER 8, 2024

Public relations often stands on the sidelines in business strategy discussions, yet it forms the bedrock upon which successful brands are built, and identities are molded. A branding agency can help businesses truly understand why PR is the foundation of successful brand building and identity.

Brand 78

Brand Branding Crisis Management Leadership 78

Shift Communications

DECEMBER 30, 2014

The Bedtime Test of Content Marketing & PR. Looking for a brutally honest test of your content? If you want to flex your storytelling skills, think about how the content you’re creating on behalf of your brand can be told in a way even kids find entertaining. Let’s take a look. No, seriously.

Measurement 98

Measurement Storytelling Facebook Content Marketing 98

Polaris

DECEMBER 15, 2014

I published so many blog posts over the last 30 days I simply didn’t have time to promote all of them on social media AND follow best practices by sharing the right mix of other people’s content. And the last thing I wanted to do on a Saturday or Sunday was hunt around for shareable content. Social media shares.

Blogging 156

Blogging B2C Social Media Facebook 156

ReimaginePR

OCTOBER 3, 2016

That doesn’t seem like a guaranteed path to brand authority. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Reason #5: eBooks allow you to create a community around your brand. Social share buttons. you may wonder.

eBook 219

eBook How To Writing Community 219