Remove Brand Remove Corporate Remove Leadership
article thumbnail

The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). It’s also the foundation of a brand. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have.

B2B 177
article thumbnail

How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

Corporate 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media-Driven PR: Building Brand Success Across Digital Platforms

5W PR

Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. LinkedIn values professional insights and thought leadership. The NFL’s TikTok strategy shows how traditional brands can adapt to new platforms.

article thumbnail

Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

article thumbnail

Personal Branding: A CEO’s Most Powerful Asset

5W PR

Personal branding stands as one of the most significant factors in executive success today. While companies invest millions in corporate branding, many overlook the immense value of their leadership’s personal brands. Their content generates 8 times more engagement than content shared by corporate accounts.

Brand 78
article thumbnail

The 20 Responsibilities of PR and What They Entail

Onclusive

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

article thumbnail

Brand Authenticity and Other Emerging Trends Impacting Public Relations in 2025

PRSay

. #1 Help clients embrace brand authenticity and transparency People are tired of brands positing that they are perfect. They dont want to hear PR spin, corporate-speak, or false promises. In contrast, consumers love it when brands feel real and authentic.

Trends 94