The Most Underrated Skill in Content Marketing? Fact-Checking
Contently - Strategy
NOVEMBER 3, 2021
When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.
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