NewsWhip

DECEMBER 9, 2021

Last Wednesday, just one day after plans for the company to go public hit the wires, the Better.com CEO Vishal Garg shocked the world when he fired 900 employees on a Zoom call, and the apology he’s given since then has actually done little to help. Media and Public interest to articles about Better.com CEO firing employees.

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Crisis Instagram YouTube Employee 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. This isn’t really the case, of course, or at least it’s not nearly that simple. A great brand marketing PR campaign can even drive leads and sales.

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Marketing Product Launch Corporate Viral 310

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

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Crisis Management Crisis Financial Reputation 62

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. The failure here was really one of governance, of course. By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. Yet, nothing happens in a vacuum. It was a lose-lose.

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Banking Nonprofit Twitter Advertising 212

NewsWhip

JANUARY 19, 2021

Our latest feature which further expands our crisis management capabilities. When we launched Crisis Dashboard in October 2020, we brought the most comprehensive view of real-time news engagement and influence in the media and public spheres. How Compare helps with three key aspects of crisis management.

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Crisis Crisis Management Data Measurement 78

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2020

It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. Toxic workplace threatens “Ellen” brand. Two weeks later she wrote a letter to staff which was promptly leaked to the press, of course. WarnerMedia opened an investigation into the charges.

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Crisis Management Employee Crisis Analysis 308

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

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Crisis Management Crisis Reputation Financial 62

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

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Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Crisis Communications.

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Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Crisis Communications.

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Media Training Crisis Communications Conference Training 397

The Hoffman Agency

DECEMBER 13, 2023

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

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Crisis How To Guidelines Reputation 36

PR 20/20

MARCH 26, 2020

What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. There are no best practices in a crisis. On your brand (the relationship your audience has come to know and trust with your company). Want your brand to be “more human”?

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Crisis Marketing Resources Healthcare 92

Communications Conversations

AUGUST 21, 2015

But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm? And, of course, there are legal considerations. Facebook was abuzz.

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Case Study Employee Study Guidelines 60

NewsWhip

MARCH 27, 2023

Reports that used to come the following month are now available the same week or the same day in many cases, allowing data to be used to course correct on campaigns and coverage as appropriate. Reputation and branding are natural bedfellows, but it’s likely there will be even more collaboration in the years ahead.

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Data Crisis Corporate Crisis Management 148

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Of course, this isn’t limited to new channels. PR grows more in demand.

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Marketing Content Marketing Social Media Employee 214

NewsWhip

NOVEMBER 13, 2019

But what does it mean for a brand to be authentic in 2019? Brands today are under scrutiny from their consumers more than ever before. The onus is on the company to espouse values early and clearly, and continue to hold themselves and their employees accountable to those stated values.

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Brand Branding Pinterest Conference 74

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. But a good PR program will support a brand marketing campaign in a variety of ways, like educating prospective customers and boosting a brand message. It can’t replace marketing.

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Nonprofit Crisis Management Fashion Advertising 271

Presspage

MAY 29, 2017

This crisis could have been avoided if the PR department had been sufficiently embedded in the organization. Of course, you can only warn management about PR risks if you are aware of them yourself. HR should have talked to management and PR to let everyone know about this crisis waiting to happen.

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Journalism Airlines Brand Branding 79

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. Federico’s Pizza Takes Out Loan to Pay Employees. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

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Media Analytics Healthcare Crisis 111

Melissa Agnes

JULY 9, 2014

It’s important to educate and train your frontline to be able to engage and empower your clients, to build relationships and to humanize your brand. Once trained, your frontline should be provided with a useful issues management response flow chart that helps them assess any given situation and take the right course of action.

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Customer Service Training Crisis Education 192

Stern + Associates

JUNE 22, 2023

Having consulted for and run training programs for hundreds of companies including General Electric, ING, Mitsui, Novartis and Goldman Sachs, Argenti is a pioneer in developing robust communication strategies, frameworks and courses. Communication is a strategic general management function and such an important tool.

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Strategy Communications Crisis Communications Corporate 62

PRSay

JANUARY 9, 2024

Not all presentation training is the same, of course. As you likely know, traditional media training and crisis training tend to focus on one spokesperson, usually the CEO, who is put through his or her paces in front of a group. A good training program will help presenters improve their skills.

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Training Conference Technology Meeting 103

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes and Theranos, like other leaders and organizations, helped dig their own grave, so to speak, by encouraging employees to speak out against wrongdoing. This brings to the surface an important point for boards, leaders and organizations entering or fully immersed in crisis. “A It’s a point Gordon wrote about. “A

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Ethics Employee Crisis International 98

Buzzstream

MAY 12, 2020

For many managers and employees, the last few weeks has been the first time in their careers that they have worked from home, or had to manage remote employees. workforce already works from home , the pace of the current crisis has forced remote work transitions to be greatly accelerated. Communication.

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Strategy Employee System Tools 102

Cision

APRIL 6, 2016

So how can you set your brand apart? In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. What do you think is the biggest challenge facing brands today? Do you know how to mitigate a crisis in real time? Employee storytelling.

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Employee Storytelling Content Marketing Leadership 120

Shift Communications

MAY 26, 2022

Think of the credibility boost that can give a brand. Create a halo: Now is the time to call on your people through an employee advocacy program. Stay your course and focus on your market fit, trajectory, etc. Your employees, customers and stakeholders believed in your vision at some point.

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Employee Case Study Corporate Trends 88

Communications Conversations

SEPTEMBER 22, 2015

Ok, so the headline might be a little provocative, but the more I think about it, the more I think many big brands continue to under-utilize one of the more effective and useful social networks on the web today. Think about these three questions: Why do brands continue to use LinkedIn solely to promote jobs? Strike one, brands.

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LinkedIn Brand Branding Tools 60

Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. 70% said “improving employee retention and engagement.”. Email open rates course. How will that be measured?

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Survey Corporate Communications Financial 81

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. It also involves crisis communication to mitigate damage to the company’s reputation.

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Publicity Marketing eBook Public Affairs 52

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

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Crisis Government Social Media Reputation 71

Konnect Agency

SEPTEMBER 2, 2020

Consumers have become accustomed to insincere messaging and certain buzzwords, as brands continue to tailor their messaging due to what is going on in the world around us. Brand Strategy has never been more important than now. Brand Strategy has never been more important than now.

Strategy 52

Strategy Brand Branding How To 52

prTini

DECEMBER 1, 2016

When I brought on Geben’s first employees—a tiny team gathered around my dining room table—everything was new. Being involved in a startup like that—even as an employee—requires some amount of entrepreneurial spirit. After some trial and error, I’ve identified five characteristics that employees who “own it” seem to have in common.

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Employee Interviews Meeting Training 28

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Making decisions on behalf of our clients, we become part of the brand management team.

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Meeting Advertising Advertising Agency 98

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 62

Crisis Government Social Media Reputation 62

Mark My Words

JULY 31, 2014

Then also common sense and communications in a crisis. Mistakes are attributed to ‘uncharacteristic hiccups’, or ‘rogue employees’, or even blamed on ‘the regulations’, for which the public (sorry that’s you and me again) are ultimately responsible. It’s a story that says a lot about leadership, decision making and business growth.

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Crisis Leadership Newspapers Travel 120

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

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Interviews Publicity Technology Social Media 102

PR Conversations

OCTOBER 27, 2023

media relations, employee communications, digital communications, advertising and media planning, etc) under “bundled” Public Relations inspired organizations. What is being taught in MBA and executive education courses about the difference between brand, reputation, and the measurement of relationships with stakeholders?

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Exercises Interviews Public Affairs Financial 70