Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. election, and other global events.

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Viral Video Trends Consumer 52

Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account. Performance Metrics.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Prohibition

MARCH 15, 2023

Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

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Video Case Study Sports Creativity 62

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” In traditional journalism, diligent fact-checking is a given.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. It’s also not easy to teach something that hinges so much on deviant creativity and precise timing. Hagenbuch, I have an idea for a Mindful Marketing topic — Did you see the promos for Smile ?”

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Consumer Marketing Television Viral 80

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

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Creativity Comparison Consumer Examples 120

Cision

NOVEMBER 19, 2015

Landsberg went on: first ask yourself, ‘why does our brand exist?’ Let your audience/fans know that you see and hear them, and that you, as a brand, are listening. Landsberg used a great example from REI, a brand that is currently anchoring around its audience’s human needs exceptionally well. Start by starting.”.

Viral 120

Viral Content Marketing Consumer Storytelling 120

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Brands know they should listen to consumers, but what about listening to employees?

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Social Media Trends Marketing Viral 62

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Images: opensource.com , woodleywonderworks ( Creative Commons ).

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Through this collaboration I learned of Stone Temple’s very creative use of video. We consider these videos to be mostly top-of-funnel, brand-awareness builders.

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Video B2B Film Marketing 153

5W PR

MAY 18, 2018

In fact, one of the best ways to boost brand loyalty for an organization, is to take the marketing conversation offline with experiential marketing. They create experiences where users are able to interact with the brand in person and discover what they’re all about. 1. It Generates Unique Content.

Company 96

Company Marketing Social Media Analytics 96

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

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Corporate Examples Storytelling Brand 48

Cision

FEBRUARY 17, 2016

If you don’t understand the individual or group whose story you are telling, your story will sound false. Learn how to build a brand journalism strategy with our free white paper! Storytelling, while central to PR strategies, is a delicate process. What’s the biggest lesson you learned from your first position? Rapid Fire Round.

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Policies Internal International Public Affairs 120

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. I mean, there’s a couple recent, I mean, one brand, and this is all public that we work with last year was Invisalign. So really looking forward to this, Bryan. Bryan: Yeah.

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Advertising Advertising Data Reputation 131

Prohibition

MAY 4, 2017

Let’s look at the top ten and what makes them so desirable to the world’s biggest brands…. Just moments after the shocking biting incident in the 2014 World Cup, social media was abuzz with memes and brands jumping on the news from Snickers, to Listerine. 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m.

Sports 54

Sports Social Media Instagram Media 54

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

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Crisis How To Crisis Management Crisis Communications 62

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. What are you most excited about in your new role as director of marketing at Fallston Group? –to flag you if your brand is mentioned.

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Nonprofit Crisis Viral Groups 227

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Cori Pearce | ChurnZero.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. This also means there will be a growing group of competitors to add to the 1 billion websites that have residence in cyberspace. What must also be kept in mind is that creativity and innovation don’t come in a vacuum.

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How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Unlike other groups, like the bereaved parents of Sandy Hook, the teens didn’t hesitate to target the NRA and Congress directly. Believe in something.

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Fashion Reputation Social Media Brand 255

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. It is a widely accepted fact that individuals who peruse products online or espouse brands are people whose base physiological needs are taken care of. What to do instead: Focus groups are an excellent qualitative research tool which can complement buyer personas.

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How To Tools Exercises Viral 120

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Branding, Social Media, Marketing, PR & Professional Coach. . Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

MAY 19, 2022

The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If If you are a dog grooming brand, you shouldn’t be covering politics.). Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. Or it can come from internal data.

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Survey How To Reddit Pitching 90

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. This also means there will be a growing group of competitors to add to the 1 billion websites that have residence in cyberspace. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I

Real Estate 57

Real Estate How To Web Case Study 57

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Financial services companies also took strides compared to brands from other industries. Get creative with compliance. Here are our biggest takeaways.

Financial 111

Financial Industry Report Insurance 111

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Be flexible and creative. There are different ways in which crisis communication can be performed.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

JULY 26, 2018

You can get qualitative feedback from prospects and clients via focus groups, surveys, one-on-one interviews or any other method where you are presenting the audience with questions to which they can reply. If the goal of the campaign is to build brand awareness, you’re probably looking to distribute it beyond your existing contacts.

How To 66

How To SEO Content Marketing Data 66

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Those are standard brand awareness goals.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Stephen Waddington

JUNE 22, 2017

Focus groups suggested that more might be prepared to pay in the future if content is sufficiently valuable, convenient, and relevant. #4 Qualitative data suggest that users feel the combination of a lack of rules and viral algorithms are encouraging low quality and fake news to spread quickly. #6 4 Messaging rivals social media.

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Report Mobile Viral Social Media 116

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.

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Pitching Writing Digital PR How To 164

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. Two years ago, I would’ve never expected to be sitting with a group of friends or colleagues saying, “So what flu vaccine did you get?” COVID changing healthcare storytelling | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40

Masters in Communications

FEBRUARY 12, 2022

It can also include Discovery Channel, The History Channel and National Geographic Bonding : This is everything from group chats with family online during the COVID-19 pandemic, shared experiences of sporting events, or the coming together of people following a tragedy, like Hurricane Katrina. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. Where it does appear is in the groups and communities that people cultivate on the platform, the places where people choose to spend their time.

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Trends Social Media Community Viral 78