Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

JULY 18, 2023

Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. By recognizing potential pitfalls and using a strategic approach, any PR team can elevate their campaigns, amplify brand visibility, and generate tangible earned media results throughout the calendar year.

Examples 293

Examples Consumer Software Analysis 293

Karen Freberg

FEBRUARY 14, 2022

The Super Bowl has come and gone, and of course we are going to see a lot of takes and insights on what worked, and what didn’t, related to what brands did for their commercials. I am going to take a slightly different approach and focus on what the brands did (but most cases didn’t) do on social media.

Social Media 64

Social Media Brand Branding Media 64

Shift Communications

OCTOBER 2, 2014

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

Creativity 141

Creativity Construction Agency Social Media 141

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. First how can “social media” AND “social media marketing” be skills?

Social Media 174

Social Media Media Analytics Data 174

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

5W PR

JUNE 25, 2024

The Distinction Between Different Types of PR One of the primary topics discussed was the difference between working in PR at a firm, in-house, and for a media group. Erin Kaplan highlighted that at her media group working strictly with publications, she manages multiple brands across both print and digital platforms.

Industry 78

Industry Publicity Groups Print 78

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. How will it break through the noise?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

Social Media 130

Social Media Media Product Launch LinkedIn 130

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Highlight a unique resource. lens to planning for our clients. Short and sweet.

Media 94

Media Sports Agriculture Pitching 94

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Identify Your Goals for Growth on Social Media.

Social Media 52

Social Media Consumer Brand Branding 52

Cision

NOVEMBER 13, 2015

Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. When you’re looking to align your brand with an influencer, it may be tempting to target a famous celebrity. Most brands don’t have the resources available to even consider aligning with celebrities.

Social Media 120

Social Media Brand Branding YouTube 120

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 90

Brand Branding Marketing Ethics 90

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. Beyond the media relations role, an objective view of the organization will help identify vulnerabilities, opportunities, and new strategies to build a leadership positioning.

Leadership 182

Leadership Reputation Internal International 182

Prohibition

AUGUST 2, 2023

Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. With the rise of social media platforms, influencers have gained immense popularity and have become trusted voices in the industry. When a celebrity endorses a drink brand , it adds a level of prestige and credibility to the product.

Brand 62

Brand Branding Reputation Consumer 62

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

Remote PR Jobs

JUNE 14, 2023

A Freelancer may be the answer to your business needs as you will not only save costs, but gain increased flexibility and media opportunities. Still, they can provide a wide range of services, from creating press releases and pitching stories to journalists to managing social media accounts and monitoring coverage. Look no further!

Knowledge Base 130

Knowledge Base Policies Resources Employee 130

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. There’s always a creative solution. How can you most easily coordinate media briefings during a conference?

Conference 62

Conference Trade Shows Brand Branding 62

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. A strong public relations program lays the groundwork for the marketing that comes later, conditioning prospective buyers for sales messages conveyed through paid media, email marketing, or even price promotions.

Brand 185

Brand Branding Marketing Wireless 185

Remote PR Jobs

JUNE 13, 2023

A Freelancer may be the answer to your business needs as you will not only save costs, but gain increased flexibility and media opportunities. Still, they can provide a wide range of services, from creating press releases and pitching stories to journalists to managing social media accounts and monitoring coverage. Look no further!

Knowledge Base 130

Knowledge Base Resources Employee Policies 130

ImPRessions - Crenshaw Communications

MAY 18, 2021

That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . So, if you want a more personal approach to your ad tech news, this is the way to go.

Advertising 322

Advertising Advertising Privacy Television 322

Frederik Vincx

JULY 25, 2023

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. Till then, they had been managing their media outreach with Excel and Outlook and blogs. Role As a co-founder, my role was broad, mostly focussed on the creative aspects.

Software 78

Software Banking Resources Government 78

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. Instead, I’m re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the social media marketing front. Those three things alone change a lot.

Social Media 169

Social Media Trends Media LinkedIn 169

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. It’s where social media marketing and SEO truly overlap. They also need paid amplification.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Waxing UnLyrical

JULY 25, 2014

So I told her I’d try to find a few resources for her, so she could put her best foot forward to find the job she’ll love. I then did what I always do when I need to find out something: I turned to social media. ” Now there’s some branding for you! ” I got a pic! People are so kind! ” 10. .”

Resources 108

Resources Privacy LinkedIn Radio 108

5W PR

JANUARY 22, 2024

This is in contrast to organic methods, where visibility is earned through non-paid efforts such as se͏arch engine optimization͏ (SEO) or social ͏media posts. Diverse forms Paid advertising comes in various forms, including display ads, search en͏gine͏ marketing (SEM), social media advertising, influencer͏ par͏tnerships, and more.

Advertising 78

Advertising Advertising Exercises Measurement 78

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. But it’s not impossible, and there are a lot of resources and ideas for understanding the impact. 1) Earned media is sales enablement. Sales teams find media coverage useful in selling.

Study 144

Study Media Relations Media Measurement 144

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. We are all in the same boat if we are teaching social media since it’s constantly changing. Timeline in Social Media (Buffer). Social Media: It takes a village (Jessica Smith).

Social Media 40

Social Media Resources Media Case Study 40

PRSay

NOVEMBER 10, 2022

Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart. Which acts of kindness would be a great fit for our corporate culture, our brand, our industry, our community? Such campaigns will lift eyebrows, turn heads and drop jaws.

Employee 156

Employee Crisis Reputation Creativity 156

ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. Beyond generating brand visibility, what do you want your PR coverage to communicate? Prep your media spokesperson. But that’s just the beginning. Prepping for Press.

Media 199

Media Interviews YouTube Hotels 199

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. On average, the earned media value for campaigns with influencers is $5.20 Some companies have even seen upwards of $18 in earned media value. Trust in your Brand. for every dollar invested. Intentional Content.

Tourism 157

Tourism YouTube Radio Social Media 157

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. These text-based posts, although simple, can be integrated strategically into marketing strategies to enhance brand awareness, convey messages, and drive engagement.

Product Launch 78

Product Launch Marketing Video Education 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. An earned media opportunity early in an engagement – even during week one! The team should consider tapping friendly editors to see what they’re working on and how the client or stakeholders may be a resource.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. An earned media opportunity early in an engagement – even during week one! The team should consider tapping friendly editors to see what they’re working on and how the client or stakeholders may be a resource.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a roadmap that helps a brand tell its story. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

From the beginning of any PR partnership, a client should feel that the team has thoroughly researched its industry and brand, competition and target audience. In particular, decision-makers should look for partners that are steeped in industry and brand language. Creativity and imagination. Specific metrics for success.

Agency 224

Agency Creativity Resources Measurement 224