Cision

NOVEMBER 4, 2015

When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These brands work hard to give off just the right impression to their audiences. Learn about influencer marketing in Cision’s new white paper! Building your brand starts on social.

Branding 120

Branding Brand How To Construction 120

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Because of this new reality, brands can no longer afford to just monitor text mentions – they also want to know what happens in all of these images and videos.

Training 399

Training Video Analysis Data 399

Cision

DECEMBER 2, 2015

So how can you persuade influencers to get on board and help spread the word about your brand? Once you’ve done your research and determined the right influencer for your brand, it’s time to recruit them. Here are three guidelines for asking influencers to team up with your brand: Want more tips on how to connect with influencers?

Branding 120

Branding Brand Guidelines Pitching 120

Cision

DECEMBER 19, 2015

Do you know what customers think about your brand? With brand journalism, you can increase customer loyalty and satisfaction. In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Get the free white paper!

Telecommunications 120

Telecommunications Branding Brand Journalism 120

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. Beyond just the immediate media benefits, data insights can be parlayed into white papers, supporting points for awards submissions, and bylines articles that work to raise executive and brand visibility as well.

Retail 368

Retail Media B2B Pitching 368

Cision

NOVEMBER 13, 2015

Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. When you’re looking to align your brand with an influencer, it may be tempting to target a famous celebrity. Most brands don’t have the resources available to even consider aligning with celebrities.

Social Media 120

Social Media Branding Brand Media 120

Cision

DECEMBER 5, 2015

Consumers have started to tune out brand messages. But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. Let’s start with the basics: brand journalism is not journalism. Instead, it looks at how people are affected by the particular brand.

Journalism 120

Journalism Branding Brand Content Marketing 120

Cision

NOVEMBER 17, 2015

And copyright infringements could have hefty consequences for your brand. But staying informed can help you protect your content, boost your reputation and keep your brand compliant with copyright protection laws. Brush up on your copyright knowledge with our free white paper! Avoid unnecessary litigation and fines!

Infographics 120

Infographics Reputation Creativity Branding 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

Cision

JUNE 27, 2015

Follow these four steps to identify what worked, establish what needs improvement and prepare your crisis communication team should your brand end up in a similar situation in the future. When your brand improves operations, make sure you inform the public of what you’ve done, especially if the move is a direct result of customer complaints.

Crisis 120

Crisis Crisis Communications Branding Brand 120

Cision

DECEMBER 12, 2015

Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics. Want proof?

Journalism 120

Journalism Branding Brand Writing 120

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Customers purchase based on the trust and confidence they have in your brand, product, or service.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

NOVEMBER 7, 2015

But despite how crucial blogging is to influencer marketing, not enough brands are taking the initiative and reaching out to this key group of influencers. Identify why your brand is looking to reach out to a blogger, rather than a social media influencer, celebrity, reporter or consumer advocate. Vet for Quality, Not Quantity.

Branding 120

Branding Brand Social Media SEO 120

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a roadmap that helps a brand tell its story.

How To 259

How To Social Media Product Launch Construction 259

Cision

JULY 31, 2015

Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? If you want your brand to be remembered positively, take action. Follow words with actions.

Crisis 120

Crisis Crisis Communications Branding Brand 120

Stern + Associates

MARCH 10, 2023

Naturally when asked about their dream publications and platforms, they gravitate toward top brands such as The Wall Street Journal , Bloomberg , TED , etc. Put it on social, creatively, email it directly to that prospect you’ve been working, consider how the topic could translate to a speech topic.

Publicity 115

Publicity Conference Leadership Measurement 115

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium.

eBook 52

eBook Video YouTube Infographics 52

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Then, it’s time to get to work.

Crisis 120

Crisis Branding Brand Crisis Communications 120

Cision

DECEMBER 17, 2015

PR is now a two-way conversation between the brand and its audience. The brand message can be influenced but it cannot be controlled anymore. We, as PR professionals, rely on creating goodwill between a brand and its customers. If a brand is real and personable, people want to connect with it.

Branding 120

Branding Brand Nonprofit Storytelling 120

Cision

AUGUST 25, 2015

million live streams on Meerkat and Periscope since March, it’s clear that these apps are finding serious success among audiences and brands. The first question you need to ask yourself is “which live streaming app will work best for my brand?” Click here for our free white paper now! With more than 1.5

Branding 120

Branding Brand YouTube Video 120

Cision

SEPTEMBER 11, 2015

Click here for our free Outside-the-Box Content Marketing white paper! Learn to be more playful and employ your creative mind. John Cleese’s words on accessing our creative side to create brilliant content from his day one closing keynote speech carried through to day two. Want to create standout content? Stop thinking.

Content Marketing 120

Content Marketing Marketing Conference Creativity 120

Sword and the Script

SEPTEMBER 17, 2020

As soon as you’re done with that white paper or webinar – boom – you’re onto the next thing. The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next. That’s always the case in B2B marketing , no?

B2B 145

B2B Marketing Survey Creativity 145

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. But that awareness may be of the brand involved, or maybe just the problem it addresses. Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves.

Storytelling 233

Storytelling Education Software LinkedIn 233

Cision

JULY 24, 2015

Click here for your free white paper! Click here for our free white paper now! Image: Vodafone Germany ( Creative Commons ). As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Continued fraud concerns. Availability of Mobile Wallet Technologies.

Mobile 120

Mobile Financial Retail Technology 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. .

Interviews 136

Interviews Pitching Infographics Print 136

Cision

JANUARY 4, 2016

And if you don’t abide by them, your brand could come under fire for a violation. Cision’s white paper, “ The Professional’s Guide to Copyright Compliance & Fair Use,” provides tips on understanding the rules of copyright, avoiding violations and protecting your brand’s own content. Read our free white paper!

Video 120

Video Creativity Blogging Resources 120

Contently - Strategy

AUGUST 27, 2024

Many companies in marketing, media, or communications rely on freelance contributors, yet brands don’t always know how to effectively integrate these new teammates. You can repurpose existing HR content—brand videos, welcome packets, training quizzes, FAQs—to get freelancers thinking the way you do.

Pitching 52

Pitching Interviews Employee System 52

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. execute them? Give our services a try. Talk to Us !

B2B 64

B2B Creativity Film Trade Shows 64

Cision

OCTOBER 27, 2016

Is your brand prepared to adapt? Nathan Friedman, general manager of Citizen Relations, says brands need to constantly be on the lookout for new opportunities for innovation. What do you think are some of the biggest PR challenges facing brands today? What are some of the ways brands need to adapt? Think like a consumer.

Airlines 120

Airlines Travel Consumer Creativity 120

Contently - Strategy

JULY 10, 2024

Whether you’re publishing sporadic social posts or managing a full-fledged content marketing machine complete with white papers, video projects, and infographics galore, an editorial calendar is critical for staying on track (and sane). Be sure to edit all AI-crafted social posts to ensure logic, flow, and an appropriate brand voice.

Analysis 52

Analysis How To Content Marketing SEO 52

Cision

AUGUST 4, 2015

Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! Cision’s “Social Media and the MMR Vaccine: Conversations and Controversy” white paper analyzes media coverage by brand, share of voice, thematic positioning and market opportunities.

Radio 120

Radio Interviews Print Travel 120

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” The cost of B2B marketing content. 34% said ebooks. to approximately $5.5

B2B 113

B2B Marketing Survey Software 113

Cision

SEPTEMBER 12, 2015

A digital newsroom offers a central location for important, public-facing information about your brand. Additionally, you can send reporters to it when they need background information or other collateral to cover your brand. That means including all types of content such as news releases, blogs, white papers and more.

How To 120

How To Report Creativity Video 120

Cision

NOVEMBER 19, 2015

When a tweet catches smoke and spreads misunderstanding about your brand, how do you respond? Without a plan to turn to, your brand and all those associated in the matter look like headless chickens. Crises, both internal and external, hit brands every day. Get help with our free white paper! Keep It Simple.

Crisis 120

Crisis Crisis Communications Viral Social Media 120

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Contently - Strategy

MAY 27, 2024

Freelance writers are the unsung heroes of content production for brands. Contently’s marketplace alone has more than 165,000 freelance creatives. Do you need someone with experience writing SEO web copy or white papers? It puts you in touch with professionals who already have some familiarity with your brand and voice.

How To 52

How To Creativity Social Media Construction 52

Cision

FEBRUARY 11, 2016

Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. Listen on social to learn about your audience and how your brand can best communicate with them. Read the free white paper today! Need to know what people are saying about your brand online?

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120