PR Insiders

APRIL 13, 2021

Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis. I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage.

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Radio How To Public Affairs Print 78

Stuart Bruce

JANUARY 7, 2016

Just 66% of small and mid-cap quoted companies say they have formal corporate reputation risk and crisis communications management plans in place and 25% of those that do have plans don’t even review their plans at least every year. Advisers to the sector believe that companies are overstating even these poor findings.

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The Stalwart Blog

JULY 7, 2015

If you haven’t heard of this huge convention, it’s considered the biggest show for the convergence of movies, television, gaming and comic books. It’s keeping a client or reporter on topic, creating a solid crisis communication plan or putting together an event that should require months of planning in a matter of days.

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Cision

SEPTEMBER 10, 2015

Certain kinds of smart televisions can “overhear” conversations. PR and media professionals who can understand these changes and anticipate their brand’s or client’s needs will have a strong advantage in this time of rapid change. Prepared for a brand crisis?

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5W PR

JULY 16, 2024

In this dynamic environment, influencer marketing has become a powerful tool for brands to connect with their target audience. Why influencer marketing needs PR Influencer marketing leverages the credibility of social media personalities to promote brands or products. However, influencer marketing alone often faces several limitations.

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PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication.

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PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Use metaphors to paint pictures. Photo credit: getty images/handout ].

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Maxim Behar

DECEMBER 16, 2021

The media failed to create, to brand and accurately represent. I remember that a month and a half ago we talked about this topic, there is no problem to have different opinions on television or in the media. This cannot be the person who is currently a minister in the first cabinet." People with little expertise spoke.

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PR in High Definition

OCTOBER 19, 2017

This VR blunder isn’t the only brand mistake of late, with Dove also in the spotlight after being accused of racism and having to pull one of its latest advertisements. ad campaign from 2006, which was banned from British television after the slogan was deemed ‘too risque’. .” So why wasn’t it clear?

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How To Crisis Groups Facebook 69

Waxing UnLyrical

AUGUST 12, 2015

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. At CommPRO we closely track enrollment at webinars with engagement in content and branded intellectual property (e.g.

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Radio Mobile Media Sports 40

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Brands used to have a controlling influence on information about their products. In broadcast television, you had three choices – ABC, CBS or NBC. Media Changes mean PR needs Content Marketing.

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Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty.

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