Remove Brand Remove Crisis Remove Healthcare Remove Storytelling
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Why Public Relations Is King During A Crisis

Onclusive

The role of public relations is to positively place a brand into news stories. There is simply no better instrument during a widespread crisis than communications. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008. People need more right now.

Crisis 464
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10 Tips for Moving Into the Next Phase of Healthcare Communications

Landis PR

The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? Test and learn. .

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The Essential Role Of Public Relations For Doctors

The Hoyt Organization

Positive Perception The way the public perceives your healthcare facility or private practice will determine if they seek out your services or not. A positive perception is so important in the healthcare sector. Business Growth In our guide to healthcare PR strategies , we stress the importance of measurable objectives.

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How to use NewsWhip for crisis monitoring

NewsWhip

There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and panels we’ve hosted this year. Before a crisis.

Crisis 87
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10 Networking Events for PR Professionals

5W PR

Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming. In an era of digital noise, it’s crucial for brands to stand out while fostering meaningful connections with consumers.

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Digital marketing and PR recruitment bounce back from COVID-19

Stephen Waddington

The COVID-19 vaccine rollout has provided confidence that there is a way out of the crisis despite the latest UK lockdown. Skillsets: data, insights, storytelling and pitching There remains a need for the publicists who can combine creative storytelling, content generation and pitching. It’s tough for entry level Jobseekers.

Marketing 140
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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. to San Francisco to cover this brand new thing called the internet, he started covering a lot of startups, interviewing CEOs of companies large and small. In 1997, when USA Today moved him from D.C.

Meeting 97