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How to Create Viral Campaigns for App Launches: Lessons from Top Performers

5W PR

A viral campaign can be a powerful tool to achieve this, but it requires careful planning, execution, and collaboration with an app marketing agency. Understanding the Power of Virality A viral campaign is a marketing initiative that spreads rapidly and organically through word-of-mouth. Avoid gimmicks or inauthentic content.

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How To Detect The Risk Of Negative Virality

Melissa Agnes

A common fear when it comes to issue and crisis management is the uncertainty around virality. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral * against their organization. Crisis Ready TM Formula for Detecting the Probability of Negative Virality. Virality is relative.

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Unlock Your Social Media Potential With Onclusive’s Social Listening

Onclusive

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Want to improve your influencer engagement?

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How (And Why) PR Pros Should Use TikTok

ImPRessions - Crenshaw Communications

billion downloads to date , more than 30 million active monthly users in the U.S., Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . TikTok is a powerful brand marketing platform. Branded hashtags drive discovery.

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The How and Why of PR Attribution

Onclusive

Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand. But with PR attribution, you can see how your efforts affect goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth.

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How Crisis Ready Will Help You Build An Invincible Brand

Melissa Agnes

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! Becoming crisis ready, and thus building an INVINCIBLE brand, is cultural. Such as this example , or these ones.).

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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

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