Sword and the Script

JUNE 6, 2020

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? Should brands show up and engage people about this issue? “…it How about now? Aina: “…Ms.

Branding 90

Branding Brand Fashion YouTube 90

PR in High Definition

JANUARY 16, 2019

How many of them are people you know and how many are brands, influencers, ads or celebrities? Among the other content, I had two paid ads, one celebrity, five influencers, and one brand. YouTuber Bobby Burns describes himself as the ‘poster child for internet burnout’. The ethics of influencer PR. How can we do better?

Instagram 67

Instagram Ethics YouTube Social Media 67

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. UGC is content that another party (who has no affiliation to your brand or business) creates. Food influencers are among the more popular accounts on Instagram, TikTok and YouTube.

Branding 40

Branding Brand Local Instagram 40

Cision

NOVEMBER 12, 2015

According to the Aberdeen Group, 43 percent of brands that use video for marketing are able to perform (positively) across all channels. Among the brands that don’t employ video, only 16 percent report similar success. Are you looking to build brand awareness? Start by considering these five things: What’s Your Goal?

Video 120

Video Strategy Marketing YouTube 120

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the most difficult ethical challenge you ever confronted?

Ethics 81

Ethics Data Crisis Apparel 81

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. It’s important to remember that journalists and influencers don’t serve a brand’s business objective, they serve their readers. See our recap here.) You’re Giving Back.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Cision

NOVEMBER 6, 2015

Some quick statistics: Millennials turn to YouTube for instructions. Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? Want to become an innovator on social media?

Video 120

Video Trends YouTube Television 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

NewsWhip

MARCH 11, 2022

That measurement, according to Ries, boils down to an evaluation of competency and ethics for each institution. If you’d like to read the summary of the chat, you can do that here , or watch the full thing on YouTube. How does one measure trust?

Government 78

Government Ethics YouTube Measurement 78

Polaris

JANUARY 17, 2015

He recalls the conversation in a YouTube video, “You have all of these surfaces in your restaurants, like the cups and the bags. In fact, Chipotle is no stranger to interesting branded content. Content marketing lessons for smaller brands. Apparently, the idea came to him one day while sitting in Chipotle with nothing to read.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. The New Rules of Marketing & PR. Future PRoof Podcast.

Resources 136

Resources Communications Education Guidelines 136

Presspage

DECEMBER 12, 2017

. “For example, one of our key policy issues is ethical conduct in public relations. A short while ago there was an issue with Bell Pottinger…”[a British PR agency], “which prompted a huge interest spike in ethics in public relations. Connecting time-lines to topics the CIPR already covers, is important.

Strategy 83

Strategy Ethics Facebook Twitter 83

Deirdre Breakenridge

JULY 22, 2019

According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. Give your unique take on something; whether you’re my supervisors or a public figure from one of the brands I like. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow.

Social Media 177

Social Media Media Interviews Instagram 177

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Communications Conversations

NOVEMBER 17, 2016

And, there are ethical boundaries many companies would prefer not to cross. Gen Z watches a LOT of video–most of it on YouTube. According to recent research, 93 percent of Gen Z’ers visit YouTube at least once a week. For my kids, YouTube IS the internet. For Gen Z, video IS YouTube. population?

Communications 60

Communications Mobile Radio YouTube 60

Mark My Words

NOVEMBER 5, 2014

With solid branding, a strong, direct connection with her fanbase, and a business-savvy mind to boot, Swift is one of a very select few artists who could pull off this kind of move without direct recoil from the public. ” Mark My Words brand music PR spotify Taylor Swift swift' Swift’s row is as old as the hills.

Ethics 103

Ethics YouTube Engineering Journalism 103

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Then in 2010, he co-founded Contently to help brands produce audience building content. Snow recommends looking for ethical short cuts to kick-start your career or your business.

Airlines 100

Airlines Viral Sports Ethics 100

MaccaPR

JULY 2, 2014

H ere are several reasons why your brand’s Wikipedia page is one of your biggest online marketing assets: The SEO Power of Wikipedia: Pages rank in the top 10 search results 95 percent of the time. after Google, Facebook, YouTube, Yahoo and Amazon? Source: Social Fresh ) Tweet This. Wikipedia is just plain popular.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Cision

SEPTEMBER 10, 2015

Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase. Prepared for a brand crisis? Or does the employer have a responsibility to track the data itself and take action?

Trends 120

Trends Mobile Web System 120

Buzzstream

MAY 30, 2018

Offer them some content of yours that you think fits their branding profile. This is the culprit most of the time when brands reach out to influencers. You don’t align with their brand. Your brand goes against their ethics. Most influencers take their partnerships with brands rather seriously. Conclusion.

Pitching 106

Pitching Ethics YouTube Travel 106

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Until next time!

Radio 92

Radio Television Social Media Sports 92

Waxing UnLyrical

OCTOBER 4, 2017

Branded content (I know this because I frequently write said branded content for a major B2B media brand). “Stick to the sensibilities of third party validation over YouTube influencers.” Did you happen to notice how Google sent a bunch of YouTubers to Rio last year to cover the Olympics ?

Internal 43

Internal International YouTube Nonprofit 43

NewsWhip

JUNE 2, 2021

Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. . Alert consumer brands to emergent reputation threats . This article will describe its main features and give examples of how it guides decision making today.

Media 88

Media Data Reddit Crisis 88

MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? space agency, NASA, was shot by a South Korean marketing team with a French production designer for a Korean car brand with music by the Austrian Radio Symphony Orchestra. Ethically ambiguous? It was a brand win. Was the spot intentionally misleading?”

Film 48

Film Marketing YouTube Advertising 48

PR Conversations

JANUARY 29, 2016

And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. The return on investment becomes questionable as organisations are faced within sky-high pay-to-play bills via Facebook, YouTube, apps, SEO and so forth. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

MAY 14, 2019

If you or your brand earn coverage, this tile is calculating the social shares around that particular piece. The weighted average takes into account the following: Relevance of the article to the brand (feature vs. mention); Reputation of the publication (domain authority); Social engagement and amplification; and. Sentiment analysis.

Case Study 117

Case Study Software Data Web 117

Newsfile

JANUARY 30, 2024

Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. Meta’s Reels are viewed 200 billion times a day and YouTube Shorts are the trend to watch in 2024. Share of Voice : Compares your brand’s mentions against competitors. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

Flatiron Communications

MAY 20, 2015

A9) YouTube. Q19) Is it now ethically acceptable to pay an influential blogger or someone with a large social media following to produce branded content on behalf of a client? Marissa Mayer __. Mark Thompson _. Alan Murray _. Reed Hastings. Amal Alamuddin _. Josh Earnest _. Kara Swisher _. Gwen Ifill. What’s App.

Journalism 28

Journalism Radio Report Advertising 28

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? 2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Cision

NOVEMBER 6, 2017

Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world. But they can act quickly, the way YouTube did when it discovered that top search results were riddled with conspiracy theories and misinformation. What About Brands?

Google 225

Google Facebook Wikipedia Engineering 225

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 191

Marketing Content Marketing Data Social Media 191

Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online.

YouTube 112

YouTube Instagram Ethics Film 112

PR in High Definition

JANUARY 8, 2018

Last year Uber was hacked and hid it, YouTube allowed sexualised remarks to be left alongside content featuring children, Google was sued for gender discrimination and that’s only a handful of last year’s scandals in the tech sector. But what would happen if this was an attack on one of the smaller challenger brands?

Privacy 82

Privacy Branding Brand YouTube 82

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Media bias and PR ethics. That is, yes. always or “never”).

Survey 117

Survey Measurement Public Affairs Storytelling 117

5W PR

JUNE 6, 2022

Plenty of companies have started turning their attention to big data in the last few years, with a lot of brands investing in tools to acquire more data, which never seems to be enough. More specifically, the work ethic that many people have has been changing drastically as many have started blending their living and office spaces together.

Trends 88

Trends Data SEO Consumer 88