Newsjacking: How Brands Can Use Current Events To Make News
ImPRessions - Crenshaw Communications
OCTOBER 11, 2023
Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. With fast response, they’ve aligned their messages with the latest news, driving engagement and amplifying their brand presence.
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