ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. The bread and butter of B2B PR ?

Media 294

Media Trade Shows Travel Interviews 294

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

5W PR

JUNE 27, 2023

When it comes to choosing a hotel group for travel accommodations , there are two options to consider. Those two are mass-market hotel groups and boutique hotel groups. Mass-Market Hotel Groups Mass-market hotel groups are known for their extensive global presence.

Hotels 78

Hotels Groups Travel Marketing 78

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . One of my clients was a hotel located near an amusement park. Your product or service brand name (if different). Your competitor’s product or service brand name (if different). These include: Your company name.

How To 198

How To Instagram Social Media LinkedIn 198

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What are their international and global capabilities?

Measurement 195

Measurement How To Analysis Data 195

ImPRessions - Crenshaw Communications

MAY 8, 2017

Beyond generating brand visibility, what do you want your PR coverage to communicate? A brand’s top messages are typically the basis for its narrative, and it can take time and skill to shape and convey those attributes in the right way. But that’s just the beginning. Prepping for Press. Define your message.

Media 199

Media Interviews YouTube Advertising 199

5W PR

OCTOBER 10, 2024

A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination. Brand Storytelling Storytelling remains one of PR’s most powerful tools. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level.

Consumer 78

Consumer Brand Branding Crisis Management 78

NewsWhip

MAY 25, 2021

Aynat has a number of priorities in her role: from leveraging data to develop real-time insights that impact the customer experience to managing and protecting the Marriott brand and identifying the technology partners that will bolster M Live’s strategy. . Aynat: In 2017, M Live was still a fairly new addition to Marriott International.

Travel 109

Travel Data Industry Hotels 109

PRSay

OCTOBER 27, 2017

12, has witnessed the world move from analog to digital throughout his more than 20-year career in corporate communications, which includes previous roles with PepsiCo, Anheuser-Busch, AB InBev and Fleishman-Hillard, where he led strategic communications for some of the world’s biggest and most recognizable brands. based agencies.

Leadership 114

Leadership Communications Hotels Tourism 114

Shift Communications

JANUARY 30, 2020

As the World Health Organization just declared the virus a Public Health Emergency of International Concern (PHEIC), the high-profile speculation and coverage of the virus’ evolution bring back memories of past major global health issues like the SARS outbreak in 2003 and H1N1 influenza pandemic of 2009.

Trends 127

Trends Publicity Communications Tourism 127

Cision

MARCH 30, 2016

We worked with the International Fund for Animal Welfare (IFAW) to quickly engage the media, keep the story current and create an international dialogue on trophy hunting. Is there a difference in how you approach PR for these organizations versus for other brands? What are the best tactics for brands to get more media coverage?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Cision

SEPTEMBER 10, 2015

We’ve gotten caught up in the need to produce more and more content, Kristina said, but more content is not always what’s best for your brand. David Beebe, vice president, Global Creative + Content Marketing at Marriott International, took the stage next to talk about how Marriott is going “all in” as a media company.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

PR News

JANUARY 13, 2019

For one small boutique hotel, keeping its exterior a perfect shade of white is a full-time job. So important is it that the picture matches the reality that the Katikies hotel has a full-time… Continued. The post Do This One Simple Thing Every Day for a Picture-Perfect PR Life appeared first on PR News Blog.

Hotels 84

Hotels Blogging Digital PR Internal 84

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%

Marketing 107

Marketing Newspapers Print Corporate 107

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos.

Travel 76

Travel Hotels Storytelling Content Marketing 76

Karen Freberg

JUNE 26, 2022

I had my first international trip in three years, and it was so good to be back! For educators and students, this is a great example of what a brand can do to translate what they have been doing online to the physical world. Branded spaces were were the sessions and networking came together. Loved this!

Conference 97

Conference Pinterest Hotels Nonprofit 97

Maxim Behar

AUGUST 14, 2024

From there, we reached the point where we now work with large international clients, though they are not the focus here. Ultimately, we have always worked for brands. We have been developing our brand, "M3 Communications." Naturally, with ups and downs throughout all these years, we have also worked for our clients' brands.

Brand 59

Brand Branding Ethics Hotels 59

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Brand-specific tracks from Jeep, Ram and Ford will return, along with new experiential activations.

Automotive 77

Automotive Mobile Technology Transportation 77

wiredPRworks

FEBRUARY 11, 2019

But first, answer me this: What’s your brand story, morning glory? if you can’t get your brand story straight. Or, if your brand’s story is boring and easy to tune out, you – and your brand – are in B-I-G trouble. You’ll walk away with a refreshed, and revitalized, brand story model to power up your business.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. and China on international adoptions. She got her start serving on a marketing committee for an agency working in both the U.S.

Meeting 90

Meeting Retail Groups Hotels 90

Cision

JANUARY 14, 2016

Or, you may just be looking to create brand awareness. Want to learn how listening to customers on social can benefit your brand? Suitable for businesses that can benefit from the geo-tagging feature, such as hotels or resorts. For example, you can use WhatsApp to promote your website or to sell individual products directly.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. Doing that successfully requires melding together some moving parts. The goals and metrics will follow. I push back.

Strategy 111

Strategy How To Content Marketing Analysis 111

PR in High Definition

SEPTEMBER 30, 2016

The strength of the BBC brand and the loyalty it has shown played a huge part in their decision not to make the switch to Channel 4. Sites like Glassdoor are able to give a transparent insight into your workplace, so the role of PR is important in supporting the HR team to improve your employer brand and help win the talent war.

Brand 48

Brand Branding How To Employee 48

Maxim Behar

OCTOBER 17, 2021

Fifteen years later, I was standing in the lobby of the European Hotel in Warsaw, Poland, praying that the torrential almost tropical rain, quite untypical for Warsaw, would stop so that I could cross the street and shake hands with him without getting my new suit wet. The hall is so quiet that even a mosquito will split the air.

Hotels 52

Hotels Internal International Travel 52

Beyond PR

MAY 4, 2017

It’s not always easy to break out of the mold and get approval to experiment and try new things or A/B test, but done right, these learning experiences can garner valuable takeaways for brands and inform future strategy. 4) Brands shouldn’t leave experiences to chance – experiences should be designed. 5) Be truthful.

Communications 61

Communications Hotels Technology Tools 61

Communications Conversations

SEPTEMBER 22, 2017

International IABC. I see friends hitting cool parties at SXSW, learning about innovative technologies in digital marketing and seeing first-hand some pretty interesting brand executions in Austin each year. You’re staying in a hotel room eating crappy take-out or Applebee’s. PRSA National. Not a single one.

Conference 60

Conference Industry Hotels Local 60

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Maxim Behar

JANUARY 31, 2024

And part of this enormous change globally undoubtedly was Maxim Behar, Bulgarian born entrepreneur who often characterize himself as “citizen of the world” and spends his time mostly in the airplanes, hotels and conference rooms speaking at Summits and Forums. In 1994, he laid the foundation for M3 Communications Group, Inc.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Landis PR

JULY 29, 2024

Key expertise of Landis Communications With over 33 years of experience, Landis Communications has touched on many industries and represented the biggest brand names in the U.S. Most important international events in San Francisco in 2024 Moscone Center in downtown San Francisco is the U.S.’s s premier convention center.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Landis PR

MAY 16, 2022

At Nike, I was on the team that introduced Tiger Woods as a brand ambassador. You have external relationships with media, and in my career, these include leagues, teams, sponsors, and internal marketing and management teams. Remember “ Hello World – I am Tiger Woods ”? At Gap, Inc., Don’t take any media rejection personally.

Sports 52

Sports Hotels Newspapers Corporate 52

Burrelles Fresh Ideas

MAY 23, 2023

The largest jump they saw was regarding hotel stays. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations.

Travel 40

Travel Tourism Airlines Hotels 40

MaccaPR

OCTOBER 2, 2014

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Source: Mushroom Networks ).

YouTube 54

YouTube Video Web SEO 54

Communications Conversations

DECEMBER 1, 2016

Having the opportunity to work on global hotel brands like Radisson Blu during my time at Carlson is something that will be ever valuable and applicable as I continue to work for national and international brands. What did you learn from your time at Carlson that you’ll apply to your work with LTF? Absolutely!

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

Doctor Spin

MARCH 1, 2024

Hotels, resorts, airlines, and tourism boards may have PR departments or hire PR professionals for communication roles. Startups and small businesses may hire entry-level PR professionals to manage their communications and promote their brands. Advice for Public Relations Internships The Public Relations Intern—A Future PR Superstar?

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . One of my clients was a hotel located near an amusement park. Your product or service brand name (if different). Your competitor’s product or service brand name (if different). These include: Your company name.

How To 57

How To Instagram Social Media LinkedIn 57

The Hoffman Agency

FEBRUARY 22, 2018

And yet, Airbnb has now become a verb (“ Let’s Airbnb for our Aspen ski trip ”) alongside brands such as Google, Kleenex and Skype, as the company boasts over 3,000,000 lodging listings in 65,000 cities and 191 countries. World’s largest hotel chain. Emergence of tech democratizing tourism.

Public Affairs 28

Public Affairs Tourism Hotels Travel 28

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. With 35 clients on a retainer fee and at least double the number per project, we are available 24/7 for our clients that makes us ideal for crisis management, employers branding, and corporate communications. We serve what customers deserve i.e;

Ethics 52

Ethics Creativity Leadership Crisis Management 52