Cision

SEPTEMBER 20, 2016

However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground. As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience. First, though, put down your phone.

Infographics 120

Infographics Social Media Media Journalism 120

5W PR

FEBRUARY 9, 2025

Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives. Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost. Build relationships before you need them, create compelling content worth covering, and measure what matters.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. This comprehensive approach allows brands to maintain consistency while adapting their narrative for different platforms and audiences.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Buzzstream

JANUARY 28, 2025

The most challenging parts of digital PR are measuring impact (31%) and ideation (30%). BuzzStream ) Im glad to see data-led content leading the way because I believe that is where brands can combine their SEO and PR efforts for the best results. About 9% prioritize collaborations with Brand teams. Industry Challenges 4.

Digital PR 71

Digital PR Branding Brand SEO 71

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Long are the days when producing a low or average quality content was enough to raise the awareness and make brands visible.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

5W PR

OCTOBER 18, 2024

In today’s digital age, effective brand communication is essential for success. Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Create a consistent brand presence across all platforms.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. I love infographics. The next 9 are the gas.

Infographics 235

Infographics Case Study Content Marketing Video 235

Prowly

FEBRUARY 26, 2025

You know, securing coverage hoping for brand awareness and online presence to just organically follow. Read this guide to know more about how performance-driven PR can work hand in hand with influence-led approaches to positively affect your brand's online presence. What is digital PR and does it need a rethink?

Digital PR 104

Digital PR Case Study SEO Measurement 104

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? What tools do you use to manage content for an organization or your personal brand? What resources provide the best measurement for social media engagement? On Thursday, September 26th at 12:00 p.m.

How To 44

How To Resources Infographics Tools 44

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Use it to attract and gather a strong community of people who like and trust your brand. Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too.

Digital PR 264

Digital PR Marketing Infographics Video 264

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. Enter content discovery! Let us take a look. billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

NOVEMBER 20, 2017

But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER. My team and I develop dozens of influencer strategies every year for major brands, and I personally work on lots of these programs. But it needs to get more measurable, and strategic, and specific.

Marketing 255

Marketing Infographics Video Content Marketing 255

Marketwired

MARCH 22, 2016

In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet. Remaining unknown certainly isn’t helpful for a brand, but is the wrong type of attention, or attention for attention’s sake, any better?

Measurement 100

Measurement Data Creativity Viral 100

Contently - Strategy

AUGUST 23, 2024

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Create your pillars and subtopics Brand pillars are key to focusing your content. For example, to create a pillar for an eco-friendly clothing brand, you might consider “Sustainable living.”

Strategy 71

Strategy SEO Infographics Meeting 71

Buzzstream

FEBRUARY 12, 2025

He really had some great insights into where the industry is moving, so I wanted to have him on the podcast to speak about one of the main hurdles link builders have: measuring success. Chris: We get quite a few client calls, especially as we grow in, and we’re starting to speak to larger potential brands. Chris: Yeah, sure.

Digital PR 62

Digital PR Measurement SEO Google 62

5W PR

MARCH 1, 2025

The key metrics for measuring partnership success include: Social media engagement rates Viewer retention on sponsored content New user sign-ups during partnership events Brand sentiment among team followers Creating Educational Content That Resonates Educational content serves as the foundation for responsible betting promotion.

Education 78

Education Analysis Measurement Infographics 78

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 79

Infographics Data Case Study Content Marketing 79

PR 20/20

OCTOBER 5, 2016

From digital marketers to top brands, everyone is making the most of influencer marketing. Several studies have revealed that there’s a good reason why so many marketers and brands are flocking to influencers. In addition to this, 53% say that measuring campaign performance is also one of the biggest challenges.

Infographics 84

Infographics Marketing Product Launch Study 84

Contently - Strategy

SEPTEMBER 5, 2024

While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. Plus, implementing a strategic approach to workflow and compliance can turn these daunting tasks into your brand’s secret sauce. Why bother with all the hassle?

Case Study 52

Case Study Study Storytelling Infographics 52

Contently - Strategy

JANUARY 29, 2019

Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action. Brand awareness can seem like a vague force that’s hard to measure. Building your brand through top-of-funnel content establishes a connection with a new audience.

Branding 111

Branding Brand How To SEO 111

Presspage

AUGUST 12, 2020

As more and more brands look to create their own newsrooms , where company news is distributed through a variety of mediums, the look and feel of these sites is crucial. User Experience or UX sits at the intersection of branding, design, usability, and function when it comes to a product or service. It should be. What is UX?

Branding 117

Branding Brand Infographics Analytics 117

Rock the Status Quo

AUGUST 21, 2014

Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. One blog post can become a SlideShare deck, video, infographic, quote image. Never be negative, critical or participate in brand shaming within a post. Don’t forget to include a measurable CTA (call-to-action) at the end.

Writing 203

Writing Blogging Pitching Content Marketing 203

Contently - Strategy

AUGUST 15, 2024

In the same way, you wouldn’t wade into the deep waters of the branded content without knowing where you were headed. Is it to attract new customers to your brand, to increase brand loyalty, or to close the deal on a specific product? From there, outline your specific goals, making sure they’re measurable and achievable.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are some of the key components of an effective brand communication strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

NOVEMBER 19, 2021

These are the experts who will establish trust between your brand and the customer. Connect, involve, and establish your brand by sharing your story. Research the most-discussed subjects and frequently asked questions involved in your brand niche. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact: True Measurement of Earned Media Value . Turning Point.

Measurement 75

Measurement How To B2C Infographics 75

Shift Communications

DECEMBER 18, 2014

Brands often have baseline style guides, but style guides aren’t enough. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: market research, previous campaign performance data.

Data 157

Data Data-Driven PR System Analytics 157

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. It gives context to your coverage and helps determine what kind of message is being published about your brand, product, or campaign. Take a look at your goals and determine how measuring sentiment fits into that.

Analysis 156

Analysis Measurement Government Examples 156

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. There are quite a few players offering social listening, influencer management, campaign measurement, and other analytics designed to measure success and uncover opportunities using advanced AI.

Tools 147

Tools Radio Data Analytics 147

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. I don’t remember the exact results, but I remember it was underwhelming – less than 100 views, let alone anything else measurable. Recent B2B marketing video statistics.

B2B 139

B2B Video Marketing Survey 139

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Measurement. We increased our earned media coverage by nearly 17% this month, which means more exposure for the brand. Earned (publications like The New York Times). Newswires (press releases). Owned (company blogs). Text (long or short form). Video (amateur or professional). Benchmarking.

Communications 150

Communications How To Analytics Public Affairs 150

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Organic reach, the unpaid reach of your brand’s content on Facebook is probably close to zero.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Cision

APRIL 23, 2015

It means brands will have to invest in content creation. Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. Use of branded content tools increased, from 37 percent to 47 percent. Is this the end of content marketing?

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Cision

APRIL 16, 2015

Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Decide on the format.

Infographics 120

Infographics Storytelling Film Content Marketing 120

The Proactive Report

FEBRUARY 20, 2017

Create a list for influencers, brand advocates and reporters (keep the lists separate.) A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. Every strategy needs goals so that you can measure your progress.

Digital PR 113

Digital PR System Infographics Banking 113

Presspage

JANUARY 21, 2025

Sending out a release just for the sake of it risks alienating journalists and muddying your brands credibility. Including visuals like images, videos, infographics, or downloadable assets can significantly increase engagement. Before writing your release, ask yourself: Is this story relevant to your target audience?

Writing 78

Writing How To Product Launch Crisis 78