ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. This shift opens up some new earned speaking opportunities since some originally booked speakers may not opt to participate in newly online events.

Conference 284

Conference How To Trade Shows Leadership 284

5W PR

JULY 31, 2023

This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Media coverage and publicity The Toy Fair attracts significant media attention, with journalists, bloggers, and influencers covering the event extensively.

Internal 78

Internal International Retail Trade Shows 78

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 76

Mobile Technology Automotive Trade Shows 76

Konnect Agency

AUGUST 2, 2022

A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry. This PR strategy involves creating powerful ideas, thoughts, and opinions to help build credibility for the brand. Identify Goals.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 73

Automotive Mobile Technology Trade Shows 73

Bianchi Biz Blog

JUNE 17, 2021

3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Depending on booth size, this should begin several months prior to the show.

Technology 88

Technology Automotive Trade Shows Hotels 88

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 178

Facebook Community Advertising Advertising 178

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. Videos – particularly “how-to” or “behind-the-scenes” Podcasts – producers are constantly looking for guests and appearances are a great way to help hone interview skills. What qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you trying to find ways to develop your professional portfolio and personal brand while still in school? How do you stand out during and after job interviews? Do you feel overwhelmed by the prospect of having to look for a job after graduation? Are you looking for connections in your field, but don’t know where to start?

Trade Shows 150

Trade Shows Community Social Media Resources 150

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews. Prepare before you pitch. Build relationships.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. With these tips, you can gain the media attention your brand deserves.

Writing 71

Writing How To Media Guidelines 71

Bianchi Biz Blog

FEBRUARY 22, 2024

PR can help you build your brand awareness and stay top-of-mind with all the right people. PR should be part of your strategy to help support your other activities, including social media marketing, advertising and trade shows and sales promotions. It costs too much money. It’s actually the most cost-effective of them all.

Automotive 66

Automotive Technology SEO Engineering 66

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. With waves of messaging bombarding attendees at every turn, though, how do you ensure your brand’s voice rises to the top? Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. When TechCrunch discovered a PR agency was charging $750 for a post in its publication, it promptly banned the agency on the grounds that it was unethical. Hourly billing.

Agency 120

Agency Trade Shows Comparison Meeting 120

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. It’s still essential to be able to communicate your value proposition and brand differentiation very succinctly. Pre-Internet, that was because print ad space was so costly.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. How B2B Marketing Can Get More out of Trade Shows. 3) Surgically weave it into blog posts.

Media 100

Media B2B Groups Conference 100

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. At CES 2020, more than a dozen automakers from around the world showed their innovative products. Looking at the numbers.

Automotive 129

Automotive Mobile Technology Hotels 129

Beyond PR

DECEMBER 19, 2016

If you attend industry trade shows or conferences, don’t keep what you learn under wraps. Place your attention this month on making sure that your brand ethos is obvious in all content you produce, blog posts, social media updates and ebooks. Identify the optimal times for publication. July: Leverage What You Learn.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

MaccaPR

DECEMBER 19, 2016

Insider Tip: If you have a large employee base interested in promoting your content, explore a social media service like GaggleAmp or PostBeyond that enables employees to share approved brand content with their personal social networks. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

AUGUST 2, 2016

There was a time when public relations teams sought the services of one perfect spokesperson to act as the media “face” of a B2B or B2C company. This often required a long search, a sizeable investment of time and budget, and sometimes, great disappointment as the interviews or resulting stories fell short. Our advice here?

Trade Shows 120

Trade Shows Interviews B2C Training 120

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else).

Social Media 48

Social Media Marketing Media YouTube 48