Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. It was for the kids.

Branding 256

Branding Brand Social Media Employee 256

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. Just like AI can be trained to write copy, AI can be trained to write code. Propel launches 2.0 of its software with another dose of AI.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. One form of content that works particularly well for B2B brands is the white paper.

Case Study 390

Case Study B2B Study Interviews 390

Deirdre Breakenridge

SEPTEMBER 26, 2014

What is the one thing that really gets your attention when a young professional meets with you or interviews with you? You might think that I would focus on writing and speaking skills, or how much a young professional knows about public relations. There were three burning questions, which one week later still stand out in my mind.

Interviews 375

Interviews Energy Meeting Conference 375

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Branding 189

Branding Brand Real Estate Tourism 189

ImPRessions - Crenshaw Communications

JULY 27, 2021

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style.

Conference 368

Conference Pitching Writing Agency 368

5W PR

MARCH 8, 2025

Personal branding shapes how event organizers, audiences, and industry peers perceive you as a lifestyle event speaker. Many speakers focus solely on stage presence, but your offstage brand presence determines which stages you’ll reach. Establishing Your Digital Foundation Your online presence serves as a 24/7 brand ambassador.

Branding 78

Branding Brand LinkedIn Case Study 78

Prowly

JANUARY 14, 2025

Go through a Q&A that mirrors an interview with a journalist and discover smart angles for your story. If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results. Do everything in one tool.

Pitching 104

Pitching Data Analytics Writing 104

PR Job Coach

JANUARY 28, 2013

Landing an interview, let alone a job has never been tougher as we enter 2013. Writing and committing to memory a thirty second elevator speech is one of life’s most difficult tasks even if you are a communications professional. Grab your favorite beverage , writing instrument of choice, your favorite easy chair and a relaxed mindset.

Chemicals 271

Chemicals Construction Fashion Writing 271

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. But there are some more nuanced tips for preparing for media interviews. Exercise control during the interview. Prepare your spokesperson for different kinds of reporters.

Media Training 282

Media Training Training Media Interviews 282

Cision

JANUARY 18, 2018

As a refresher, earned media refers to any site or blog (even social media mention) where a journalist, blogger, or influencer talks about your brand without being paid to. If your PR team is doing its job to get your brand talked about online, you can enhance those efforts by baking them into your content marketing. And that works.

Strategy 276

Strategy How To Media Infographics 276

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 211

Writing Communications Marketing B2B 211

Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. Write bullets, not novels.

Interviews 120

Interviews How To Media Media Training 120

Flack's Revenge

JULY 28, 2020

Fast forward many years later, and I am afraid I am becoming a talking head on tech startup PR and branding. We kept in touch and Mitchell recently invited me to do a live video interview. Yet as communicators, we should be comfortable with the video interview format. I quickly and graciously accepted.

Branding 136

Branding Brand Interviews Video 136

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry.

Media 333

Media Pitching Report B2B 333

Remote PR Jobs

SEPTEMBER 27, 2024

This coverage can take various forms, from brief mentions in news bulletins to detailed articles and interviews. Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights. appeared first on Remote PR Jobs.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

5W PR

JANUARY 14, 2025

Develop unique insights and perspectives that differentiate the brand from its competitors. Cultivate a deep understanding of the technical intricacies of the brand offerings to communicate complex concepts effectively to both technical and non-technical audiences. Offer exclusive insights, data, or interviews with relevant experts.

How To 78

How To Media Case Study Technology 78

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

Interviews 120

Interviews How To Healthcare Media Training 120

Prowly

JANUARY 23, 2025

To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. Expand your search using keywords suggested by AI.

Pitching 104

Pitching How To Media B2B 104

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world.

Writing 109

Writing Case Study Study Brand 109

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Approximately 79% of American consumers interact with brands on social media at least once a day, and nearly a third use social media to browse for new products to purchase.

Media 245

Media How To Report Social Media 245

Cision

AUGUST 30, 2017

Write Great Content. This might go without saying, but your very first step in attracting the attention of an influencer is to write something they would want to share with their readers. You could write a blog post about the top 10 best purses the celebrity has ever carried. Did he inspire you to write the post?

Strategy 243

Strategy Writing Social Media Guidelines 243

Prowly

MARCH 4, 2022

Prowly #PRChat is a series of short interviews with some movers and shakers in our industry that you should know about. In this chat, we get to know Isaac Mashman, Founder of Mashman Ventures and personal branding maestro. In between working on his new book, running a podcast, writing lots of guest columns, and tons […].

Interviews 197

Interviews Writing Industry Brand 197

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. . Content that has legs.

Leadership 295

Leadership Industry Conference Trade Shows 295

Flack's Revenge

MARCH 9, 2021

To Brand or Not to Brand. Some companies use brands, i.e. trademarkable names, and others, more general terms. There are tradeoffs regarding branded names vs. generic labels. This NY Times article explains how a brand name becomes generic. You need to call it something. Google PageRank is an example of the former.

Case Study 266

Case Study Marketing Software Technology 266

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. But I’m usually neglecting my marketing blog to write for other websites. It may be smarter to create one concise brand. Unless there is a strategic reason to have multiple brands, don’t do it!

Blogging 282

Blogging Case Study Social Media Instagram 282

Cision

JULY 7, 2016

Daniel Sieger, senior vice president of brand strategy at Cengage, says instead of explaining all the details, give your audience an idea of what you stand for. In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication.

Education 227

Education Writing Pitching Groups 227

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

Cision

DECEMBER 28, 2017

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. August: Tell Your Brand’s Story. Your brand’s story should be woven into all the content you create. March: Revisit Your Best Content. This is great fodder for future content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Get used to competing with COVID.

Journalism 211

Journalism Report Interviews Meeting 211

Cision

JUNE 27, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks. Know What Your Writing Goals Are. Nay, my friend. The ghostwriter is the key.

Writing 217

Writing Content Marketing Blogging Meeting 217

Contently - Strategy

DECEMBER 1, 2022

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. I’d bet you’d be much more likely to purchase after learning the latter—a purchase that I’d attribute to effective brand messaging on my part.

Strategy 131

Strategy Branding Brand How To 131

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. That doesn’t seem like a guaranteed path to brand authority. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic.

eBook 219

eBook How To Writing Community 219

Flack's Revenge

AUGUST 23, 2016

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. What words do people associate with your brand? I’m also a music lover. Do you agree with them?

Branding 120

Branding Brand Big Data Technology 120

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. It also provides opportunity for those just starting out in the business to flex their writing muscles.

SEO 200

SEO Pitching Agency Exercises 200

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 96

Writing How To Media Guidelines 96

Rock the Status Quo

AUGUST 15, 2014

The post came across like an unbelievable affront to the world’s deep loss; empathy thrown to the wind in favor of business goals and revenue, showcasing a lack of human common sense and thoughtfulness for others when the marketing industry’s focus is on humanizing a brand. Not very human, Edelman, not very human.

Pitching 272

Pitching Viral Interviews Education 272