Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

MARCH 23, 2021

Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. Those may include total coverage across digital, TV, radio, and print coverage, amplification of digital coverage across social media, and brand sentiment. Packaging and Presentation.

Analysis 195

Analysis Report Measurement Data 195

PRSay

JANUARY 14, 2022

Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. This is radio nowhere. Your brand and nonprofit can be that solution, but there’s a catch. More than 90% of a brand’s social mentions are from people not following the brand. Trolls will find you. Bad things are possible.

Communications 167

Communications Trends Nonprofit Radio 167

wiredPRworks

MAY 18, 2022

Thanks to Barry for having me on his “Small Business Radio Show” to talk about redefining PR and for agreeing to be a guest on mine. He has appeared on many TV and radio programs such as CNBC’s The Big Idea with Donny Deutsch, MSNBC’s Your Business and NPR’s The Tavis Smiley Show. Great advice! I still need to take it. ??

Small Business 52

Small Business Social Media Radio Media 52

PRSay

NOVEMBER 19, 2020

I wrote stories for a radio show about a new kind of business people, whose goal wasn’t just to make money but also to improve society. consumers to name a brand that has stood out for having done something especially well during the coronavirus pandemic. However, 27 percent of people surveyed weren’t able to name a brand at all.

Communications 171

Communications Survey Enterprise Radio 171

Cision

NOVEMBER 21, 2017

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks. Utilizing Best Practices.

How To 149

How To Social Media B2C Television 149

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Shawna’s food, wellness, and garden adventures have been featured in many media venues including television news programming, radio broadcasting, and PBS television.

Television 52

Television YouTube Pinterest Radio 52

PRSay

DECEMBER 22, 2021

Whether you’re a diehard Taylor Swift fan or just know her songs from the radio, her smart moves in 2021 and in the past offer lessons for PR professionals. With a solid communications plan, any brand can similarly reinvent its image and reemerge anew. Brands face this pressure, too. Maintain control of your brand’s message.

Communications 148

Communications Film Radio Reputation 148

Cision

JULY 11, 2017

Your company or brand is a given, but what else? Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? Present: Where is your brand now ? Planning for Media Coverage.

How To 265

How To Media Software Agriculture 265

Cision

NOVEMBER 14, 2017

What Matters to Our Brand? Before you can decide what to measure, and how to measure it, you need to identify the important benchmarks for your brand. That might be how you stack up against the competition, the effect a recent crisis has had on the brand, or how your messages are performing with your demographic.

Measurement 166

Measurement Strategy Media Analytics 166

PRSay

SEPTEMBER 8, 2020

On TV and radio, she is a frequent commentator on disinformation and Russian and Eastern European affairs. When I worked with the Ukrainian government on strategic communications, we were always trying to get away from just issuing a statement branded with an administrative foreign-affairs logo, for instance. No, not necessarily.

Communications 177

Communications Government Viral Radio 177

Deirdre Breakenridge

JULY 22, 2019

They’re listening to the radio and tuning into podcasts. Give your unique take on something; whether you’re my supervisors or a public figure from one of the brands I like. The social media numbers continue to grow. At the same time, people are still watching network and cable television, Netflix, Hulu, and Amazon Prime.

Social Media 177

Social Media Media Interviews Instagram 177

Victorious PR

FEBRUARY 6, 2023

They help businesses build their credibility and their brand, making their image stronger, more accessible, and reputable. Brand awareness and promotion. They can promote you as an authority in your field with high-level thought leadership content. One of the best things about PR firms is their media connections.

Real Estate 52

Real Estate Small Business Local Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. The Muse addresses all aspects of work and career life. And, one of the best things about The Muse?

Blogging 170

Blogging Writing Creativity Storytelling 170

wiredPRworks

APRIL 6, 2022

Ted insures flawless audio delivery for live productions and radio broadcasts as a system engineer for teams like the Indianapolis Colts, Butler University Basketball, and Indiana University’s football and basketball teams. Few job settings require such acute and constant attention to detail as a live sporting event broadcast.

How To 52

How To Engineering System Insurance 52

wiredPRworks

JANUARY 13, 2022

The show airs on the C-Suite Network and all the popular podcasting platforms including Apple, Spotify, and iHeart Radio. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. He speaks professionally on the topic of positive influence.

Strategy 52

Strategy Training Insurance Insurance 52

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Leadership is at the heart of The Darkest Hour ‘s brilliant portrayal of Winston Churchill. Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. In this case, we add, and watch certain films.

Film 136

Film Local Leadership Radio 136

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. 3) Can your brand add value to the conversation?

Trends 61

Trends Viral Analysis Crisis 61

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Brand 195

Brand Branding How To Reputation 195

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 96

Writing How To Media Guidelines 96

Lauri Pehar Borsh

AUGUST 9, 2014

As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s. And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s. And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

Social Media 60

Social Media Media Television Radio 60

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house.

Employee 86

Employee Internal International Training 86

PRSay

MAY 23, 2018

Explain to your client that with a major national outlet, you may get your message out to 20 million people who aren’t particularly interested in the brand or product, but with a trade outlet, your client’s message will reach 20,000 readers who are passionate, motivated and more likely to take action after reading. Mention depth of content.

Media Relations 136

Media Relations Publicity Media Blogging 136

Sword and the Script

MAY 9, 2017

As a kid, my parents took me to the show, and I still remember the branded whiz-bang flashlight they purchase for me – a rare indulgence. Working for a brand with such deep roots in PR history wasn’t lost on me then – and certainly isn’t lost me now. 3) Snakes do Drive Time Radio. for drive time morning radio.

Publicity 87

Publicity Radio Crisis Crisis Communications 87

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 84 percent focus on creating content for audiences versus brand. 100, 500, maybe 1,000?

Strategy 67

Strategy How To B2C Content Marketing 67

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. Does traditional advertising die?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Konnect Agency

NOVEMBER 24, 2020

Podcasts now rival traditional media such as broadcast and radio in terms of PR power. There are unique advantages in being a guest speaker and it’s definitely worth your time to explore as you begin to plan your brand strategy. You’ll have the opportunity to highlight your company news and recent accomplishments.

SEO 52

SEO YouTube Instagram Reputation 52

Ethical Voices

DECEMBER 5, 2022

First, I was in radio journalism doing the DJ thing with album rock at night and high school during the day. Radio was my first love. We can be the enablers for either good or evil because of our skills, and so have to take a position of leadership in this profession. Since I was 16, I’ve been in communications.

Ethics 79

Ethics Publicity Radio Local 79

PRSay

JUNE 28, 2018

Listen to radio programs and podcasts. When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand. Ultimately, such questions will inspire and uncover new details in the brand experience. Read books.

Exercises 101

Exercises Creativity Radio Resources 101

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement.

Sports 0

Sports Leadership Internal International 0

Public Relations Sydney

NOVEMBER 16, 2014

Read their articles, view their broadcasts or listen to their radio programs to get a sense of what they report on. Entrepreneur networking PR tips contacting journalists relationship building thought leadership' Social media is an excellent tool to use when starting to build a relationship with media outlets and journalists.

Local 90

Local Social Media eBook Meeting 90

Maxim Behar

SEPTEMBER 19, 2022

As he sent me off and played with the brand-new Nokia model I had just bought, which had just been returned to me by the porter and clicked his tongue in amazement at this marvel of technology. He graduated in Economics in Prague and in Leadership skills at the Harvard Kennedy School.

Newspapers 72

Newspapers Ethics Meeting Hotels 72

Communications Conversations

DECEMBER 11, 2020

I also happened to start at the perfect time, as the leadership team I’m apart of had a two day planning session planned for my first week. I think overall I felt like I had decent communication throughout the process, but it sure made the radio-silence moments a little more intense. What has worked to help get to know people better?

Interviews 185

Interviews Meeting Video Energy 185

Maxim Behar

SEPTEMBER 19, 2022

As he sent me off and played with the brand-new Nokia model I had just bought, which had just been returned to me by the porter and clicked his tongue in amazement at this marvel of technology. He graduated in economics in Prague and in leadership skills at the Harvard Kennedy School.

Newspapers 52

Newspapers Ethics Meeting Hotels 52