Contently - Strategy

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

LinkedIn 95

LinkedIn Examples Brand Branding 95

Ronn Torossian

NOVEMBER 21, 2024

Today’s consumers prioritize brands that demonstrate a commitment to eco-friendly practices, from product development to packaging and marketing. A CPG marketing agency plays a […] The post The Role of Sustainability in CPG Marketing Campaigns appeared first on.

Marketing 195

Marketing Consumer Agency Industry 195

Ronn Torossian

NOVEMBER 21, 2024

In today’s competitive consumer packaged goods (CPG) market, functional benefits alone aren’t enough to win over customers. Consumers seek brands that resonate with them on a personal level, aligning with their values, aspirations, and emotions.

Consumer 195

Consumer Marketing Agency Brand 195

Agility PR Solutions

JANUARY 30, 2025

In an age where consumers are inundated with information, small brands often find themselves competing not just against larger corporations but also against the noise created by social media and digital marketing. Effective corporate PR can be the linchpin that connects these brands to their target audiences.

Storytelling 183

Storytelling Corporate Brand Branding 183

Agility PR Solutions

JANUARY 5, 2025

The business world is increasingly interconnected, and partnerships have become a cornerstone of modern marketing strategies. Co-branding and partnership marketing leverage the strengths of two or more entities to amplify brand value, enhance market reach, and deliver superior customer experiences.

Brand 100

Brand Branding Marketing Resources 100

Agility PR Solutions

JANUARY 22, 2025

In recent years, influencer marketing has become one of the most impactful ways for brands to reach their target audience, build credibility, and boost sales. However, with the right […] The post Influencer marketing for small brands: Navigating the challenges and opportunities first appeared on Agility PR Solutions.

Brand 114

Brand Branding Marketing Resources 114

Ronn Torossian

DECEMBER 9, 2024

In todays hyper-connected world, where consumers are inundated with endless advertisements, brands face an enormous challenge: how to stand out. With information overload becoming the norm, the key to successful consumer marketing is no longer simply broadcasting a message to the masses.

Consumer 195

Consumer Marketing Advertising Advertising 195

Ronn Torossian

NOVEMBER 21, 2024

The cannabis industry is one of the fastest-growing markets in the world, but it also faces some of the most stringent regulations. Navigating the complex legal landscape while building a strong brand presence requires expertise, creativity, and compliance at every step.

Agency 39

Agency Marketing Creativity Industry 39

Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Marketing budgets are down considerably. Marketing teams are spread thin. Buyer’s choice.

B2B 180

B2B Survey Marketing Analysis 180

Agility PR Solutions

MARCH 5, 2025

Reaching parents with a strong public relations and digital marketing strategy requires a deep understanding of their needs, emotions, and decision-making processes. Parenting brands operate in a crowded space where trust is the currency, and authenticity is the key to long-term success.

Brand 105

Brand Branding Marketing Strategy 105

Sword and the Script

FEBRUARY 25, 2025

Its not that we need a new playbook, or a new idea, or new way of doing things; we need to execute on the tried-and-true fundamentals of marketing, communications and psychology. I’ve been thinking that B2B marketing tries too hard. The message I took from that book was that all markets are conversations.

B2B 141

B2B Marketing Content Marketing Web 141

Agility PR Solutions

OCTOBER 28, 2024

In today’s crowded media landscape, your brand cannot stand out through traditional PR tactics alone. And that is where content marketing comes in. If content marketing strategies for businesses are […] The post 5 powerful content marketing strategies to elevate your brand appeared first on Agility PR Solutions.

Content Marketing 100

Content Marketing Strategy Brand Branding 100

Agility PR Solutions

MARCH 17, 2025

Affiliate marketing is a valuable tool for businesses of all sizes, offering a performance-based model where brands pay affiliates for the traffic or sales they generate.

Brand 100

Brand Branding Marketing Consumer 100

5W PR

DECEMBER 4, 2024

In today’s competitive beauty market, standing out requires more than just high-quality products. It demands a deep understanding of the consumer and a strategic approach to marketing, which generally means working with a beauty marketing agency. Storytelling Storytelling is a powerful tool in lifestyle marketing.

Brand 78

Brand Branding Marketing Storytelling 78

Agility PR Solutions

FEBRUARY 9, 2025

To really satisfy customers, companies […] The post How AI is revolutionizing customer feedback for brands and marketers first appeared on Agility PR Solutions. With so much competition and rapid changes, businesses need to make sure theyre providing a seamless, optimized, and personalized experience for their customers.

Brand 110

Brand Branding Marketing Company 110

5W PR

DECEMBER 27, 2024

User-generated content has become an indispensable tool in video game marketing. The Power of UGC in Video Game Marketing UGC offers a multitude of benefits for both players and developers. Key Strategies for Leveraging UGC in Video Game Marketing Equip players with the necessary tools and resources to create high-quality content.

Community 144

Community Video Marketing Creativity 144

Agility PR Solutions

FEBRUARY 23, 2025

IBM, one of the oldest tech giants in the world, is a prime example of how B2B tech companies can effectively use B2B technology marketing and content marketing to stay relevant in an ever-evolving industry.

Content Marketing 105

Content Marketing Brand Branding Marketing 105

Business Wire

JANUARY 26, 2023

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As such, brands must adapt to stay relevant and connect with their target audiences.

Communications 403

Communications Blogging Marketing Technology 403

Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

Creativity 103

Creativity B2B Examples Marketing 103

Agility PR Solutions

MARCH 24, 2025

Youve seen it happen a thousand times on social media: someone with a huge following holds up a product or talks about a brand, and suddenly, that brand seems to explode overnight. Is it just luck? Or is there a hidden pattern that regular folks can tap into?

Consumer 94

Consumer Brand Branding How To 94

Ronn Torossian

FEBRUARY 27, 2025

Learn effective multicultural marketing strategies for small brands in this guide covering audience research, content localization, influencer partnerships and cultural sensitivity The post Multicultural Marketing That Works for Small Brands: A Comprehensive Guide appeared first on.

Brand 195

Brand Branding Marketing Local 195

Agility PR Solutions

JANUARY 28, 2025

In today’s fast-paced and fiercely competitive marketplace, capturing the attention of consumers amidst the noise of countless brands vying for their attention has become an increasingly daunting challenge.

Brand 105

Brand Branding Marketing Creativity 105

Ronn Torossian

MARCH 19, 2025

Learn how small financial brands can leverage digital marketing to compete with industry giants through targeted content, social media and SEO strategies. The post The Power of Digital Marketing for Small Brands in the Financial Sector appeared first on.

Financial 195

Financial Brand Branding Marketing 195

Agility PR Solutions

JANUARY 27, 2025

In the world of modern marketing, influencer marketing has evolved into one of the most compelling and effective strategies for building brand recognition, trust, and loyalty.

Brand 100

Brand Branding YouTube Marketing 100

5W PR

DECEMBER 24, 2024

As consumers become increasingly aware of the environmental impact of their choices, they are gravitating toward brands that prioritize eco-friendly practices. They are willing to pay a premium for brands that demonstrate a commitment to sustainability. BrewDog is a Scottish craft brewery renowned for its commitment to sustainability.

Brand 78

Brand Branding Marketing Energy 78

Ronn Torossian

FEBRUARY 25, 2025

Learn how brands use sports sponsorships to build loyalty through digital marketing, influencer partnerships & immersive fan experiences in modern sports PR The post The Intersection of Sponsorship and Brand Strategy in Sports Marketing PR appeared first on.

Sports 195

Sports Strategy Brand Branding 195

Contently - Strategy

SEPTEMBER 30, 2024

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.

Social Media 105

Social Media Privacy Brand Branding 105

Agility PR Solutions

MARCH 3, 2025

In an era dominated by rapidly evolving technology and shifting consumer behaviors, food brands face an ongoing challenge: how to stand out in an oversaturated digital space. Chipotle, the beloved fast-casual Mexican chain, has found a unique recipe for digital public relations success.

Digital PR 100

Digital PR Brand Branding Marketing 100

Agility PR Solutions

JANUARY 13, 2025

Effective brand marketing is crucial for standing out and connecting with customers. Businesses can create lasting customer relationships by developing a clear brand message and keeping things consistent. Its not just about promoting products, it’s about building a strong identity that connects with your audience.

Strategy 100

Strategy Brand Branding Marketing 100

Ronn Torossian

MARCH 15, 2025

Learn how Pura Vida Bracelets grew from a small Costa Rican jewelry venture to a global lifestyle brand through strategic affiliate marketing partnerships The post The Power of Affiliate Marketing: How a Small Brand Achieved Big Success appeared first on.

Brand 195

Brand Branding Marketing 195

5W PR

DECEMBER 11, 2024

This surge in popularity has opened up unprecedented opportunities for brands to connect with a highly engaged and tech-savvy audience. As esports continues to captivate millions worldwide, it has become a formidable force in video game marketing. This can enhance brand visibility and credibility within the gaming community.

Video 78

Video Brand Branding Marketing 78

Ronn Torossian

FEBRUARY 11, 2025

Learn how top franchise brands like McDonald's, Subway & Anytime Fitness succeed through powerful marketing strategies, local adaptation & community building The post Franchise Marketing Done Right: Lessons from Successful Brands appeared first on.

Brand 195

Brand Branding Marketing Local 195

Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. Consistency counts for a lot in many things, including marketing and communications. was changing my profession.

B2B 150

B2B Marketing Leadership Study 150

5W PR

DECEMBER 18, 2024

In today’s competitive marketplace, brands are constantly seeking innovative ways to connect with their target audience and foster long-lasting loyalty. Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space.

Storytelling 78

Storytelling Brand Branding How To 78

Agility PR Solutions

JANUARY 22, 2025

B2B companies are using affiliate marketing to promote their products or services. This is one of the strongest marketing strategies as of now. As this segment of marketing is complex, the right affiliate marketing software solutions have become a mandatory choice.

Software 100

Software B2B Company Marketing 100

Prowly

JANUARY 29, 2025

But here comes brand tracking. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measure brand health effectively and (almost) effortlessly.

Measurement 104

Measurement Brand Branding Analytics 104

Agility PR Solutions

NOVEMBER 6, 2024

Today, people are not just purchasing a product; rather they purchase a brand that represents who they are, and what they believe and strive for. Purpose-driven branding has become significant in organizations’ branding strategies that can be used to create long-lasting, meaningful bonds with customers.

Brand 110

Brand Branding Examples Strategy 110