ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022.

Social Media 323

Social Media B2B Media Video 323

Agility PR Solutions

JANUARY 30, 2025

In an age where consumers are inundated with information, small brands often find themselves competing not just against larger corporations but also against the noise created by social media and digital marketing. Effective corporate PR can be the linchpin that connects these brands to their target audiences.

Storytelling 183

Storytelling Corporate Brand Branding 183

Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Marketing budgets are down considerably. Marketing teams are spread thin. Buyer’s choice.

B2B 180

B2B Survey Marketing Analysis 180

Remote PR Jobs

OCTOBER 21, 2024

PR Skills to Make Your Resume Stand Out Communication Skills: Strong communication skills are key to many industries like marketing, sales and even journalism. For example, when working with a new client outside your field, it’s important to ask them the right questions about their brand and to listen to them carefully.

Writing 243

Writing Publicity How To Examples 243

Ronn Torossian

MARCH 17, 2025

Learn how AI, AR, personalization and video content will transform social media marketing by 2025, with key trends and strategies for brands to stay ahead. The post Social Media Marketing Trends in 2025 The Next Frontier of Digital Engagement appeared first on.

Social Media 195

Social Media Trends Marketing Media 195

Stern + Associates

NOVEMBER 15, 2024

Decentralized social media platform BlueSky has emerged as a notable alternative to X (formerly Twitter), especially for users seeking a return to that platform’s earlier, more user-centric experience. BlueSky is a decentralized social media platform designed to give users more control over their online experience.

Social Media 117

Social Media Privacy Media Twitter 117

Business Wire

JANUARY 26, 2023

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape.

Communications 403

Communications Blogging Marketing Technology 403

Agility PR Solutions

MARCH 24, 2025

Youve seen it happen a thousand times on social media: someone with a huge following holds up a product or talks about a brand, and suddenly, that brand seems to explode overnight. Is it just luck? Or is there a hidden pattern that regular folks can tap into?

Consumer 100

Consumer Brand Branding How To 100

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. It offers a powerful platform to build brand awareness, engage with audiences, and ultimately drive sales. Crafting Compelling Content While adhering to regulations, alcohol brands can still create engaging and visually appealing content.

Creativity 78

Creativity Social Media Strategy Brand 78

5W PR

DECEMBER 27, 2024

User-generated content has become an indispensable tool in video game marketing. The Power of UGC in Video Game Marketing UGC offers a multitude of benefits for both players and developers. Key Strategies for Leveraging UGC in Video Game Marketing Equip players with the necessary tools and resources to create high-quality content.

Community 144

Community Video Marketing Creativity 144

Agility PR Solutions

FEBRUARY 17, 2025

Creating a social media strategy has become a necessity for businesses, irrespective of their size or intricacies. This is primarily because it is the best avenue to reach a target audience.

Social Media 100

Social Media Strategy Brand Branding 100

Agility PR Solutions

JANUARY 27, 2025

In the world of modern marketing, influencer marketing has evolved into one of the most compelling and effective strategies for building brand recognition, trust, and loyalty.

Brand 100

Brand Branding YouTube Marketing 100

Agility PR Solutions

SEPTEMBER 18, 2024

In today’s digital landscape, social media influencers have emerged as key partners for brands seeking to broaden their reach and engage with specific audiences.

Social Media 180

Social Media Marketing YouTube Media 180

Agility PR Solutions

MARCH 3, 2025

In an era dominated by rapidly evolving technology and shifting consumer behaviors, food brands face an ongoing challenge: how to stand out in an oversaturated digital space. Chipotle, the beloved fast-casual Mexican chain, has found a unique recipe for digital public relations success.

Digital PR 100

Digital PR Brand Branding Marketing 100

Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

Creativity 103

Creativity B2B Examples Marketing 103

Ronn Torossian

MARCH 19, 2025

Learn how small financial brands can leverage digital marketing to compete with industry giants through targeted content, social media and SEO strategies. The post The Power of Digital Marketing for Small Brands in the Financial Sector appeared first on.

Financial 195

Financial Brand Branding Marketing 195

5W PR

DECEMBER 18, 2024

In today’s competitive marketplace, brands are constantly seeking innovative ways to connect with their target audience and foster long-lasting loyalty. Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space.

Storytelling 78

Storytelling Brand Branding How To 78

5W PR

DECEMBER 11, 2024

This surge in popularity has opened up unprecedented opportunities for brands to connect with a highly engaged and tech-savvy audience. As esports continues to captivate millions worldwide, it has become a formidable force in video game marketing. This can enhance brand visibility and credibility within the gaming community.

Video 78

Video Brand Branding Marketing 78

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. They promote the brand voluntarily. FIND BRAND ADVOCACY OPPORTUNITIES WITH PROWLY What is brand advocacy?

Brand 104

Brand Branding Employee Case Study 104

Ronn Torossian

MARCH 13, 2025

Learn how Oatly disrupted the CPG industry through innovative digital PR, blending humor and controversy with authentic storytelling and social media engagement. The post Digital PR Done Well for CPG Brands: The Case of Oatlys Disruptive Marketing Strategy appeared first on.

Digital PR 195

Digital PR Strategy Brand Branding 195

Prowly

JANUARY 29, 2025

But here comes brand tracking. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measure brand health effectively and (almost) effortlessly.

Measurement 104

Measurement Brand Branding Analytics 104

PRSay

OCTOBER 1, 2024

Whatever a brand sells — from luxury goods to software solutions — it’s also in the attention business. For brands looking to connect with a modern audience, this increasingly means cultivating a compelling social media presence. What’s more, consumers want to see their favorite brands on social media.

Viral 194

Viral Social Media Media Trends 194

5W PR

FEBRUARY 16, 2025

Social media influencers have become central figures in modern marketing strategies , but brands are moving away from short-term, transactional relationships in favor of sustained partnerships. This shift reflects a deeper understanding of how authentic connections drive consumer trust and brand loyalty.

Brand 78

Brand Branding Marketing Guidelines 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights.

Brand 323

Brand Branding eBook Advertising 323

5W PR

OCTOBER 21, 2024

Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. By effectively managing public perception, PR transforms satisfied guests into enthusiastic brand advocates.

Hotels 88

Hotels Brand Branding Crisis Management 88

5W PR

MARCH 25, 2025

Marketing a fitness studio requires precision, authenticity, and data-driven decision-making in today’s competitive landscape. The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members.

Strategy 78

Strategy Marketing Local SEO 78

Contently - Strategy

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling.

Storytelling 82

Storytelling Marketing Travel Case Study 82

Sword and the Script

SEPTEMBER 10, 2024

It also bears a warning sign for B2B marketers: buyers don’t understand how your product is different. For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). It’s also the foundation of a brand.

B2B 179

B2B Software Ethics Leadership 179

Agility PR Solutions

MARCH 3, 2025

Social media has a significant impact on how consumers engage with brands in the modern digital environment. Its an important source of information for organizations since customers frequently share their experiences, thoughts, and feedback online.

Brand 116

Brand Branding Social Media Consumer 116

5W PR

MARCH 7, 2025

Artificial intelligence has become a defining force in wellness and fitness marketing, fundamentally changing how brands connect with health-conscious consumers. These advances signal a clear shift toward data-driven marketing approaches that deliver more value to both businesses and customers.

Marketing 78

Marketing System Data Analytics 78

Contently - Strategy

AUGUST 21, 2024

Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. With platforms constantly tweaking their algorithms, understanding the best days and times to post on social media has become both an art and a science. Wondering when to post on social media?

Social Media 69

Social Media Media Real Estate Analysis 69

Prowly

FEBRUARY 13, 2025

What do people really think when they hear your brands name? Its time to find outmeasure your brand awareness and see where you really stand. In this guide, well show you exactly how to track and understand your brands presence and visibility. As well as granting them knowledge of their market position.

Measurement 104

Measurement Tools Brand Branding 104

Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. Consistency counts for a lot in many things, including marketing and communications. was changing my profession.

B2B 150

B2B Marketing Leadership Study 150

5W PR

MARCH 15, 2025

A strong brand identity forms the foundation of any successful business in today’s digital world. Research from McKinsey shows that brands with consistent presentation across platforms see an average revenue increase of 33%. Document these traits in brand guidelines that all content creators can reference.

Brand 78

Brand Branding Guidelines Storytelling 78

Agility PR Solutions

NOVEMBER 20, 2024

Currently, content marketing is the main function of modern digital marketing. Brands invest in high-quality content, like social media postings, blog articles, videos, and lectures. Content marketing grew quickly. It improves awareness of the company, educates customers, and turns leads.

Content Marketing 105

Content Marketing Industry Marketing Education 105

5W PR

NOVEMBER 20, 2024

As K-beauty continues its rise in popularity worldwide, more Korean beauty brands are expanding into the U.S., aiming to reach beauty enthusiasts and gain traction in a competitive market. Partnering with a PR agency like 5WPR can be pivotal for K-beauty brands looking to stand out. million weekly views—a 622.9% through 2028.

Brand 78

Brand Branding Communications Marketing 78

5W PR

NOVEMBER 21, 2024

In the competitive landscape of the hospitality industry, building brand loyalty is crucial for long-term success. It involves creating a deep connection between a brand and its customers, fostering trust, and encouraging repeat business. Loyalty to the brand leads them to choose it over competitors.

Brand 78

Brand Branding Storytelling Employee 78