Communicators Feel Pressed to Measure the Impact of Their Work, Survey Finds
PRSay
MAY 9, 2019
In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”
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