Axia PR

APRIL 8, 2025

Earned media coverage credible stories about your organization by trusted news outlets is one of the most powerful tools in PR. But media relations and earned media coverage are often misunderstood. This guide details what every brand should know before hiring a PR firm or launching a media relations program.

Media Relations 77

Media Relations Media Tools Brand 77

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make?

Media Relations 203

Media Relations Media Pitching Case Study 203

Agility PR Solutions

DECEMBER 17, 2024

Brand reputation is among the most valuable assets of a company. This is gained through controlled mechanisms such as paid advertising and owned media. However, earned media represents the unique value proposition of trust.

Reputation 145

Reputation Brand Branding Media 145

5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Among the various facets of PR, media relations is particularly crucial. The first one is developing a media relations plan.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Stern + Associates

NOVEMBER 21, 2024

In today’s competitive landscape, regardless of industry, companies must leverage the expertise of their leaders to build a strong brand reputation and foster trust with their audience. By strategically showcasing your leaders’ expertise, you can differentiate your brand, foster trust and ultimately drive business growth.

Leadership 133

Leadership Reputation Brand Branding 133

Agility PR Solutions

APRIL 14, 2025

The trend among brands is to establish global operations through international events participation, global media relations development and coordinated cross-border campaigns. The global connection between businesses has expanded PR activities beyond borders.

Internal 167

Internal International Product Launch How To 167

Agility PR Solutions

NOVEMBER 9, 2022

It’s no secret that PR is a great way to spread the word about your company’s brand. The post 4 important elements of storytelling vital for media relations appeared first on Agility PR Solutions. Too often, though, companies default to using PR to push their products or services, instead of their story.

Storytelling 172

Storytelling Media Relations Media Company 172

Agility PR Solutions

MARCH 24, 2025

Some practitioners of public relations tend to concentrate on practical message preparation and media relations.

Brand 91

Brand Branding Media Relations Strategy 91

Agility PR Solutions

FEBRUARY 18, 2025

A report from Nielsen revealed that 92% of consumers trust word of mouth and reviews more than advertising from a brand? So, how do you build trust with your […] The post 5 reasons why earned media is an important investment for your brand first appeared on Agility PR Solutions.

Brand 137

Brand Branding Media Advertising 137

Ronn Torossian

JUNE 8, 2022

Print may be waning but beauty publicists have a lot of options to use to grow awareness of beauty brands. It has moved on from being mainly media relations to include a broader set of disciplines. Media coverage is still important but there is also the need for white […]. The realm of PR is changing.

Brand 195

Brand Branding Print Media Relations 195

5W PR

NOVEMBER 20, 2024

As K-beauty continues its rise in popularity worldwide, more Korean beauty brands are expanding into the U.S., Partnering with a PR agency like 5WPR can be pivotal for K-beauty brands looking to stand out. Here’s why a PR strategy matters and how it can help brands flourish stateside. million weekly views—a 622.9%

Brand 78

Brand Branding Communications Marketing 78

Agility PR Solutions

MARCH 20, 2025

In todays rapidly evolving tech landscape, small brands often face an uphill battle when competing against industry giants. With massive marketing budgets and vast resources, larger companies dominate the digital space, making it increasingly difficult for emerging tech brands to break through the noise.

Strategy 110

Strategy Brand Branding Resources 110

Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands.

Pitching 370

Pitching Media Data Technology 370

Remote PR Jobs

OCTOBER 29, 2024

Media Relations: Emphasize any relevant experience that involves working with journalists, pitching stories, or securing media coverage. This is a unique skill that requires empathy, a creative touch, and a deep understanding of both clients and media—and one that shows your drive to get powerful stories out into the world.

Publicity 221

Publicity How To Examples Crisis Management 221

5W PR

NOVEMBER 13, 2024

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. By adopting privacy-first strategies, brands can position themselves as customer-centric and forward-thinking leaders.

Advertising 157

Advertising Advertising Privacy Ethics 157

5W PR

FEBRUARY 20, 2025

Building strong customer relationships in the toy industry requires more than just creating great products – it demands strategic public relations efforts that connect with both children and parents on an emotional level. The campaign centered on how LEGO has been a constant source of creative expression across generations.

Company 78

Company Brand Branding Crisis Management 78

5W PR

FEBRUARY 7, 2025

The social media landscape has fundamentally shifted how brands connect with their audiences, and TikTok stands at the forefront of this change. million by creating news-related content that uses TikTok’s native tools to inform and entertain.

Viral 78

Viral Brand Branding Airlines 78

Agility PR Solutions

MARCH 10, 2025

At first glance, using negative press to drive engagement may seem counterintuitive to many brands. However, a well-prepared brand can flip the script and turn potentially damaging situations into powerful opportunities.

Brand 96

Brand Branding Reputation Company 96

Agility PR Solutions

FEBRUARY 20, 2025

From organic cat food to AI-powered gym equipment, pet care, fitness, and home maintenance brands leverage wellness trends to gain trust, loyalty, and media attention.

Trends 96

Trends Consumer Brand Branding 96

Agility PR Solutions

FEBRUARY 9, 2025

To really satisfy customers, companies […] The post How AI is revolutionizing customer feedback for brands and marketers first appeared on Agility PR Solutions. With so much competition and rapid changes, businesses need to make sure theyre providing a seamless, optimized, and personalized experience for their customers.

Brand 106

Brand Branding Marketing Company 106

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Agility PR Solutions

FEBRUARY 23, 2025

This op-ed will explore IBM’s transition from traditional IT infrastructure to modern solutions like cloud computing, AI, and quantum computing, […] The post How IBM transformed its brand through strategic content marketing first appeared on Agility PR Solutions.

Content Marketing 101

Content Marketing Brand Branding Marketing 101

PR Fuel

JUNE 9, 2024

Imagine your brand launching a groundbreaking product, but instead of the media buzz you anticipated, there’s silence. Read More The post 12 Key Elements of a Robust Media Relations Strategy appeared first on eReleases. This could be.

Media Relations 104

Media Relations Strategy Media Brand 104

Agility PR Solutions

MARCH 5, 2025

Reaching parents with a strong public relations and digital marketing strategy requires a deep understanding of their needs, emotions, and decision-making processes. Parenting brands operate in a crowded space where trust is the currency, and authenticity is the key to long-term success.

Brand 101

Brand Branding Marketing Strategy 101

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. But most PR programs comprise a whole lot more than earned media, also known as publicity.

Reputation 156

Reputation Brand Branding Media 156

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands.

Pitching 370

Pitching Data Privacy Writing 370

Agility PR Solutions

MARCH 13, 2025

In the food industry, standing out amidst the noise of larger competitors can be daunting for small brands. Without the luxury of large marketing budgets, these brands must rely on more creative, targeted PR strategies to reach their audiences.

Storytelling 101

Storytelling Brand Branding How To 101

Agility PR Solutions

FEBRUARY 2, 2025

In 2025, the industry has seen a wave of digital campaigns that go beyond simple product promotion, embracing storytelling, immersive experiences, and advanced personalization to […] The post 5 stellar big-brand food and beverage digital campaigns of 2025, including McDonalds and Coca-Cola first appeared on Agility PR Solutions.

Brand 101

Brand Branding Storytelling Creativity 101

Agility PR Solutions

MARCH 3, 2025

In an era dominated by rapidly evolving technology and shifting consumer behaviors, food brands face an ongoing challenge: how to stand out in an oversaturated digital space. Chipotle, the beloved fast-casual Mexican chain, has found a unique recipe for digital public relations success.

Digital PR 96

Digital PR Brand Branding Marketing 96

Remote PR Jobs

FEBRUARY 25, 2025

Public relations isnt just about press releasesits about building relationships and creating a trustworthy brand. Whether you're a freelance PR pro or part of a remote team, a strong public relations strategy is essential for managing your messaging, handling crises, and getting media coverage.

Strategy 155

Strategy How To Crisis Management Crisis 155

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Media 369

Media Software Pitching YouTube 369

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

A PR relationship may be challenging for brands to manage if they expect to take a hands-off approach and still be successful. They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example. In media relations, timing is everything.

Agency 310

Agency Measurement Meeting Reputation 310

Cision

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Follow them on social media.

Pitching 298

Pitching Software Construction Writing 298

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. Yes, social media pushback can be constructive, yet it often spins out of control. It’s even worse when a brand ignores the context.

Construction 385

Construction Social Media Crisis Reputation 385

5W PR

OCTOBER 22, 2024

By carefully managing its public image, a company can build trust, enhance brand loyalty, and ultimately drive business success. Implementing successful corporate PR strategies is essential for building a positive brand image, fostering trust, and achieving business success.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Onclusive

APRIL 5, 2019

To truly measure which content is achieving your objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of your communications and shape future strategy for campaigns, messaging, and media relations outreach.

Communications 284

Communications Measurement Strategy Media Relations 284