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With so many socialmedia platforms around, what’s a brand to do and focus on when it comes to advertising and marketing? While Facebook continues to be the leader among marketers, other platforms like Pinterest, Instagram and TikTok are making inroads. What’s Helping Pinterest? One is Product […].
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A couple weeks ago, Pew Internet released another great report detailing socialmedia use in 2021. And I wanted to highlight those and discuss the implications for brands. #1 And, they can follow their favorite sports teams, brands and celebs there, too. #2 2 Surprise: Pinterest trends rural? Makes sense, right?
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But out of the corner of their eye they are keeping a close watch on their competitors — which media they are appearing in, how they are being mentioned, and how quickly their stories are spreading on socialmedia. 2) Don’t just track the placements, measure which articles are trending on socialmedia.
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I came up with the idea of HashAtIt.com when I was creating a brand new website for a small town in Italy called Castropignano. I wanted a way to have all of the #Castropignano hashtags, from all those different socialmedia sites, to appear on one page. It’s a town my parents were born in and we go there every summer.
If you do any reading in the socialmedia marketing space on regular basis, you know there are a number of platforms that are often discussed. Especially considering brand usage of these platforms, which looks like this (from a branding perspective, at least): But what social network site is lowest on the chart above?
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I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for socialmedia, content marketing and other uses. Using Pinterest & Secret Pinboards For Media Pitching Content Marketing: Can You Use Other People’s Blog Posts?
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As Cision’s socialmedia manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 socialmedia influencers on Twitter. ” https://t.co/XuswAAsGAo.
PR and media relations statistics. Socialmedia marketing statistics. Paid media and advertising statistics. While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes.”. PR and Media Relations Statistics. Earned Media Poised for New Prominence ).
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He wrote that you don’t need “pricey PR firms” because it is not “rocket science” I AM a PR pro, and find advice like this to be misguided, simplistic or just plain wrong, and even potentially harmful to young companies that are trying to figure out the best way to launch and build sales and brand.
In today’s rapidly changing influencer landscape, we help brands strategically navigate where and how to show up across platforms like TikTok, Instagram, YouTube, Pinterest, Twitch, and beyond —ensuring impact at any scale. This ongoing investment strengthens loyalty and drives long-term brand advocacy.
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In April, Pew Internet released another great report detailing socialmedia use in 2021. 5 surprises from Pew Internet's ‘SocialMedia Use in 2021' report. And I wanted to highlight those and discuss the implications for brands. And, they can follow their favorite sports teams, brands and celebs there, too.
While many brands focus solely on advertising, PR strategies offer unique advantages for building authentic connections with consumers and creating lasting brand value. dolls demonstrates this principle – their “unboxing” concept naturally limited availability while generating organic socialmedia buzz.
So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on socialmedia without a plan. In order to navigate the world of socialmedia, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free socialmedia promotion plan worksheet.
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