ImPRessions - Crenshaw Communications

AUGUST 16, 2023

It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Over the summer, Miller High Life ran an online contest for consumers to win a branded patio set with a bar, stools and neon signs.

Privacy 78

Privacy Consumer Company Nonprofit 78

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

Today brand customers want an experience that is as frictionless as possible. However, thanks to the cloud, retailers can now allow customers to start a purchase on one device and then finish doing so on another without any lost progress — just log back in and pick-up where you left off. Privacy concerns drive open source cloud.

Trends 182

Trends Privacy Technology Data 182

Agility PR Solutions

OCTOBER 23, 2019

consumers may have concerns about privacy, but nearly 3 in 4 are happy to share their personal data for a discount or exclusive offer. However, when it comes to data privacy, brand and business marketers face a much bigger battle, according to new research from Deloitte. Privacy is at an inflection point in retail, […].

Privacy 60

Privacy Brand Branding Retail 60

ImPRessions - Crenshaw Communications

MAY 24, 2018

Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice. Creative PR helps B2B brands be accessible. The video series demonstrated the point through entertaining content, as opposed to a routine PSA.

Creativity 174

Creativity Small Business Storytelling Travel 174

Agility PR Solutions

DECEMBER 14, 2021

Brands and retailers are getting savvier about their engagement practices, but new research from mobile app experience firm Airship reveals that consumers too are getting more knowledgeable about the degree to which they’re willing to interact.

Consumer 78

Consumer Privacy Brand Branding 78

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. They want to know why a company exists and what its brand stands for. What does it value? How are its employees treated? Why does it matter?

Marketing 173

Marketing Creativity Storytelling Privacy 173

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If This will move the needle [toward better data privacy protection],” Antonipillai said.

Privacy 102

Privacy Google Advertising Advertising 102

Agility PR Solutions

OCTOBER 8, 2018

The […]. The post New research reveals consumers have mixed views on social commerce appeared first on Agility PR Solutions.

Consumer 66

Consumer Privacy Retail Social Media 66

MaccaPR

FEBRUARY 19, 2018

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media.

Instagram 98

Instagram Crisis Local Privacy 98

David PR Group

OCTOBER 26, 2014

Budnitz, who also sells titanium “city” bikes that can retail for more than $8,000, and Berger are two of the founders of a new social network called Ello. Is there a thirst for a cleaner interface, or are people fleeing ads, fleeing less privacy afforded by Facebook? Or is it a brand-new model? This is for all sorts of reasons.

Privacy 70

Privacy Facebook Advertising Advertising 70

MaccaPR

NOVEMBER 1, 2016

based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. But I was transformed from happy customer to brand advocate after being on the receiving end of the company's “surprise and delight” campaign. Customers perceived Apple's gift as an invasion of privacy.

Strategy 48

Strategy Brand Branding Retail 48

Solo PR Pro

JULY 3, 2019

E-Commerce is still gaining on brick and mortar retailers, but the growth is slowing. Privacy and overuse are causing Internet and social media users to actively consider their usage. Privacy Concerns and Their Impact on Advertising. There are currently 3.8 billion internet users (just over half the earth’s population).

Report 45

Report Privacy Pinterest Retail 45

Sword and the Script

JANUARY 14, 2020

We work with the entire supply chain of what’s called the auto care industry: manufacturers of parts (like brakes, headlights, or oil filters), warehouse distributors of parts, retailers of parts (like the AutoZone or O’Reilly down the street) and the service centers and technicians that install the parts on your car (your shop).

Marketing 81

Marketing Data Wireless Industry 81

PR in High Definition

MARCH 6, 2018

This ‘old-Instagram’ feature will be a winner but be aware that a clause in its privacy policy suggests the company may still use your data for advertising in some capacity. All that said, I’m not going to knock it until I’ve tried it more, and it’s worth a go while it’s free anyway – even if you delete it soon after!

Consumer 63

Consumer Instagram Advertising Advertising 63

Waxing UnLyrical

JANUARY 25, 2011

The fact that this hasnt already happened, despite that it was a clear violation of their terms of service, is worrisome and will put a stain on the Etsy brand. Then things changed, I think they made their policies clearer, people became more conscious of privacy, copyright, etc. Especially an online retailer. and now Flickr is.

Policies 94

Policies Twitter Facebook Writing 94

5W PR

MARCH 13, 2025

Major brands like Johnson & Johnson, Pepsi, and Facebook have weathered significant PR storms, leaving behind valuable lessons for today’s business leaders. This response created a template for healthcare crisis management that balances public safety, regulatory compliance, and brand protection.

Crisis 78

Crisis Examples Industry Crisis Management 78

ImPRessions - Crenshaw Communications

APRIL 3, 2019

But 2019 has so far been a rough year for the world’s most valuable brand. Apple-watchers noted that the decision was apparently sudden, because retail packaging for the second-generation AirPods feature an image of the AirPower mat. Its brand and business identity for the foreseeable future is in elegant, innovative hardware.

Wireless 156

Wireless Privacy Engineering Reputation 156

NewsWhip

MAY 19, 2020

The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. million engagements. . million engagements. Benedict Nicholson.

Technology 97

Technology Analysis Privacy Facebook 97

NewsWhip

JUNE 4, 2020

The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. million engagements. . million engagements. Benedict Nicholson.

Technology 78

Technology Analysis Privacy Facebook 78

Journalistics

MARCH 15, 2015

Privacy concerns aside, this is the future of location-based marketing – pushing content to users in the moment is one step closer to realizing those scenes out of Minority Report. I’m most-excited about seeing the adaptation of iBeacons for driving proximity-based engagement in retail and event applications. Activations.

Trends 56

Trends Big Data Mobile Conference 56

Konnect Agency

MARCH 16, 2021

In 2021 and beyond, a brand must be digital-first to be relevant and discoverable. Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands. The impact?

Consumer 59

Consumer Retail Community Mobile 59

5W PR

DECEMBER 20, 2024

As 2025 draws near, CPG brands must adapt to a new era of CPG marketing to stay competitive. AI-Powered Personalization and Automation Artificial Intelligence (AI) is revolutionizing the way CPG brands interact with consumers. Omnichannel Marketing Omnichannel marketing remains a critical strategy for CPG brands.

Trends 78

Trends Brand Branding Ethics 78

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. 2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. It was a year of surprises, setbacks, and scandals. Samsung’s product recall gets heated.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202