Brand Product Launch Retail 
5W PR
OCTOBER 15, 2024
To ensure that the goods succeed, it’s essential to understand the company’s target audience, create a strong brand identity, leverage digital marketing, utilize public relations, offer samples and promotions, and focus on packaging and point-of-sale (POS) CPG marketing.
5W PR
JANUARY 2, 2025
Whether its a product launch, company announcement, or relationship-building opportunity, events should create lasting impressions and add meaningful value. By aligning your event with a clear purpose, you can strengthen your brands presence and resonate with your audience.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
5W PR
MARCH 19, 2025
Seasonal toy sales represent a significant portion of annual revenue for manufacturers and retailers, with the fourth quarter alone accounting for nearly 50% of yearly toy purchases. Most major retailers finalize their holiday toy lists by July, meaning PR teams should begin their campaign development no later than early summer.
Prowly
FEBRUARY 3, 2025
This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.
Prowly
DECEMBER 4, 2024
And, as a PR pro, your job is to track all mentions that matter to your brand and boil them down to crucial insights , like trending topics, customer sentiment, and competitive intelligence. Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. To meet media demand, B2B tech brands in particular can build out their own research assets. An asset that can earn branded media coverage is valuable — and that’s not all.
ImPRessions - Crenshaw Communications
AUGUST 16, 2023
It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage. Artificial Intelligence Appreciation Day (July 16) : AI is everywhere.
Expert insights. Personalized for you.
78 
Let's personalize your content