ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

Senate – not an unusual pedigree for a Public Affairs VP. A consumer boycott of Campbell’s and its many brands due to a tweet by a “soup Nazi”(as one critic called Johnston), is a recipe for more than heartburn. Kelly Johnston has a background in politics; he’s a former Secretary of the U.S.

Crisis 213

Crisis Government Public Affairs Crisis Management 213

PRSay

SEPTEMBER 19, 2023

In my view, Kelley’s performances and social media brand demonstrate that active-duty service members can also pursue off-duty passions as artists. Theresa Carpenter, APR+M is an active-duty public affairs officer for NATO Allied Maritime Command. The military as a whole faces a severe recruiting crisis.

Communications 179

Communications Ethics Public Affairs Social Media 179

Stephen Waddington

SEPTEMBER 7, 2021

Other often-mentioned responsibilities included employee communication (69%), brand building (69%), executive communication (64%), and community relations (58%). Overall, communication leaders reported higher-quality relationships with marketing and public affairs and lower-quality relationships with finance and information technology (IT).

Corporate 135

Corporate Communications Public Affairs Resources 135

Cision

MARCH 30, 2016

Given my background and our legislative successes, I feel like we are in a unique position to expand our public affairs practice. . You’ve worked with a number of public affairs organizations. Is there a difference in how you approach PR for these organizations versus for other brands? Be fearless.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Cision

APRIL 26, 2016

It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C. With so much competition in the marketplace, how can brands stand out? And there is indeed a lot of noise amongst brands all competing to get our attention. Maybe, but maybe not.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

PRSay

SEPTEMBER 5, 2024

For example, if you’re focusing on improving brand processes, then your tasks might include researching frameworks, drafting an outline, testing with a small project and refining the process based on feedback. a strategic brand management consultancy specializing in brand community strategy. Break it down.

Conference 150

Conference Public Affairs Resources Community 150

Shift Communications

FEBRUARY 26, 2020

Her new expanded role will involve spearheading cross-firm initiatives to further strengthen the global healthcare business across all the AVENIR GLOBAL brands, while also continuing to lead AXON in Europe. “We AVENIR GLOBAL brands include AXON, Cherry, Hanover, Madano, NATIONAL, Padilla and SHIFT. About AVENIR GLOBAL.

Healthcare 128

Healthcare Public Affairs Creativity Agency 128

ImPRessions - Crenshaw Communications

APRIL 3, 2018

It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. McGuire recognizes the draft as public event offering plenty of PR opportunity – including a chance for Tidwell to massage his poor image with a “walk-through” – an apology tour of light TV interviews.

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

JUNE 6, 2016

A panel of communications officers from top brands tackled the question recently in a no-holds-barred session at the global meeting of PROI Worldwide. Deep knowledge of the brand. If the agency doesn’t “look like the brand and speak in the brand voice,” it won’t win the business, according to Williamson.

Agency 120

Agency Public Affairs Energy Resources 120

PR Matters

APRIL 21, 2016

PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. As with marketing and advertising, PR can help promote a service, product or brand.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PRSay

JUNE 7, 2023

Digital media brands pioneered the “continuous news” model, and AI will surely support round-the clock reporting efforts. He has represented brands like Snowflake, PayPal, Tetris — even the alien hunters of the SETI Institute! AI will become part of news gathering. Curtis Sparrer is the co-founder and principal of Bospar PR.

Journalism 158

Journalism Public Affairs Ethics Technology 158

Cision

NOVEMBER 19, 2015

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Katherine Doble is Director of Digital and Branding at Miami-based Schwartz Media Strategies. My first video on Periscope, Twitter’s live streaming app, was well received and exhilarating.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

5W PR

AUGUST 27, 2021

Public relations, at its core, is a communications industry that strives to maintain a positive public image for brands and corporations, to create brand awareness, to foster mutually beneficial relationships between clients and their audiences, and more. PR Specialists. PR Account Executives. PR Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 143

Survey Measurement Public Affairs Storytelling 143

Cision

FEBRUARY 16, 2016

Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach. The best brands never stop striving to improve – and neither do we. What has been the proudest moment of your career?

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

5W PR

SEPTEMBER 27, 2019

The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Cision

SEPTEMBER 14, 2016

Objectives have a measureable impact, such as increasing awareness by 15 percent, while goals are simply an aspiration, such as increasing brand awareness. AMEC recommends setting objectives instead of goals. Create a plan. Start by identifying the target audiences you want to reach.

Communications 0

Communications Banking Measurement Public Affairs 0

PRSay

JANUARY 6, 2021

Audiences, craving authenticity, are calling out brands when they smell hypocrisy. Similarly, as other brands stepped up Black Lives Matter messaging, activist complaints began to flood the channels. Here are a few: • Be authentic. Take L’Oréal, for example. The company posted , “Speaking out is worth it. Black Pride.

Communications 199

Communications Viral Fashion Public Affairs 199

Deirdre Breakenridge

MARCH 23, 2016

We increased our earned media coverage by nearly 17% this month, which means more exposure for the brand. Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation.

Communications 150

Communications How To Analytics Public Affairs 150

5W PR

AUGUST 23, 2023

Social media manager Social media managers with a public relations degree are now crucial for organizations due to the growing significance of social media in communication strategies. Event planner Event planning is another exciting career path for individuals with a public relations degree.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. With so much content saturating the marketplace, how can brands stand out? Great question.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

5W PR

APRIL 28, 2022

Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing. Moreover, we’re impressed with their diligence and responsiveness to act as an extension of our brand, and ability to meet our objectives.” — Managing Director, EdTech Startup.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

PRSay

NOVEMBER 2, 2017

Oppe begins with branding and helps students craft their personal narrative. This provides an opportunity to build upon the individual experience and transition to reputation management and crisis communications, all the while having students emphasize how the brand plays into the narrative surrounding a corporate or personality crisis. “By

Communications 121

Communications Case Study Training Reputation 121

ImPRessions - Crenshaw Communications

JUNE 30, 2016

Most campaign entries are based in PR-ish concepts executed across many marketing disciplines, from advertising to media relations to direct-marketing and brand activation. B2B PR, financial service, public affairs…these categories wouldn’t be likely Lions candidates.

Agency 120

Agency Creativity Advertising Advertising 120

Wadds Inc.

MAY 19, 2024

The transformation sees the chief communications officer (CCO) expanding their responsibilities to include sustainability, public affairs, and brand management, integrating advanced technologies to enhance engagement and playing a role in crisis management and ethical stewardship.

Report 64

Report Communications Public Affairs Ethics 64

Doctor Spin

FEBRUARY 7, 2025

Corporations rely on serial workers (individuals performing tasks in parallel) but strive for organisational unity through branding, mission statements, and internal culture-building to activate a shared identity. The Publics in Public Relations. The degree of freedom in joining affects how stable or fluid a group is.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Cision

OCTOBER 20, 2016

Their public affairs agency was at the center of so much that was happening to rebuild trust in public institutions after Hurricane Katrina. What are the biggest pitching mistakes brands make? They have crafted the language about the brand, product or service that will eventually become commonly used in the media.

Television 120

Television Public Affairs Pitching Healthcare 120

Waxing UnLyrical

DECEMBER 4, 2019

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. So, tell me – what are you über-proud of having accomplished this past decade? Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Public Affairs 18

Public Affairs Analytics Training LinkedIn 18

Doctor Spin

FEBRUARY 4, 2025

Actively managing an organisations credibility and public trust. Mitigating damage by reshaping public perception after negative events. Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. Crisis communications.

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

Reputation Us

NOVEMBER 3, 2019

Brand is what you say about yourself. In other words, brand is the promise you make; your reputation depends on whether or not you keep that promise. Managing your reputation crosses over communications, public affairs and public relations. Reputation: Like A Priceless Asset. Research by Deloitte’s Oct.

Reputation 79

Reputation Public Affairs Survey Financial 79

Sword and the Script

AUGUST 18, 2020

Alongside a question about PR’s view of media bias , we asked the following: Do communications professionals – including PR, public affairs and spokespeople – present accurate and truthful information? There is a bias towards painting a brand in a positive light.” Communicators are “rarely” accurate and truthful: Angles. “It’s

Ethics 121

Ethics Communications Survey Corporate 121

Waxing UnLyrical

DECEMBER 4, 2018

In simple terms, influencer marketing is word-of-mouth marketing where third-party persons with an established and engaged audience share information about brands they like or don’t like. Then, just as with journalists, we cannot expect to control what influencers do or what they say about our brand. So, what is influencer marketing?

Trends 85

Trends Marketing Real Estate Public Affairs 85

Stern + Associates

AUGUST 11, 2023

When a crisis happens, it is important for a business to have a plan in place to communicate with the public. Public affairs Working closely with other members of the public, public affairs specialists ensure that the organization’s views align with the public’s interest.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

Sword and the Script

JUNE 16, 2020

“Bringing a brand to life; connecting people to the work; making what you do meaningful.” Capturing the authentic connection – in a compelling, relatable way – behind the consumer pain point and the solution of the brand, for example.” Creating a compelling and succinct story of a brand or personality.” Humanizing the brand.”

Storytelling 135

Storytelling Communications Survey Case Study 135

PR Matters

APRIL 21, 2016

PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. As with marketing and advertising, PR can help promote a service, product or brand.

Reputation 100

Reputation Public Affairs Advertising Advertising 100